After a period of time operating in a specific market, businesses may experience stunted growth. As a result, they may look to expand in new markets to increase business and sales. However, markets will be competitive with established players so it’s important to make a good impression when expanding.
The press releases (PR) your business distributes can have a huge impact on how well you land when launching in new markets. PRs offer direct communication between your business and new prospects in your chosen market and improve your brand image.
We’ve put together the most important types of PRs to write and distribute so your B2B business can expand into new markets with confidence.
Customer Wins
When expanding into new markets, it’s likely you will be taking on a number of new clients or customers that may not already be aware of your reputation. Sales leads may want reassurance that they will be successful working with you before signing a contract. So, instead of telling them that they should trust you, you should actively demonstrate it through PRs showcasing customers wins, such as award wins and impressive sales results. Using real examples and case studies proves your successes in terms of facts and figures and offers reassurance and encouragement to potential customers.
Executive Appointments
Announcing executive appointments through PRs demonstrates to the new market that your business is expanding and growing by hiring professionals with impressive credentials and expertise. It provides the opportunity to sell your executives’ qualities, knowledge, and background, and assure potential customers that they are in good hands.
Official Launches
Publishing PRs about your official launches in new markets highlights your commitment to your expansion because it proves you are growing and adapting to fit the market. Potential customers can see your business is actively working on products that are going to benefit them, which helps keep up momentum and get people excited.
By consistently publishing press releases that demonstrate you’re on the ground in a new market, your business can establish a solid reputation and create a presence that will make it easier to operate in that market.
If you are expanding into new markets and want help with your communications to your target audience to realise new growth and amplify your message, get in touch with us today.