Content marketing is at the centre of any business. From engaging audiences on social media to attracting new leads through websites. So, what is content marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain customers, establish brand identity, and improve return on investment (ROI).
According to HubSpot, 82% of marketers report actively using content marketing in 2021, up 70% from last year. This comes as no surprise as it provides ways of establishing presence, increasing engagement, and leading to new business.
We’ve put together 5 reasons why your B2B business should adopt a content marketing strategy.
Improves ROI
According to Forbes magazine, content marketing costs 62% less than traditional outbound marketing, but produces three times the sales leads. What’s more, B2B companies that have a content marketing strategy produce more than twice the leads than companies that don’t. With the cost to keep up a consistent content marketing strategy being minimal, your ROI will be much higher.
Establishes Brand Identity and Trust
When creating a content marketing strategy, you should aim to put out content that establishes your brand identity, as well as solves your audiences’ challenges. Content such as blog posts, emails, infographics, and case studies should all align with who you are as a brand but also solve your customer’s needs. By producing content that delivers value and positions your company in a positive light, you can start to build trust with your audience.
Improves Search Engine Optimisation (SEO) Results
Content such as blog posts or case studies that are published on your site can help you build organic visibility. However, they must include relevant keywords to your business and the topics you are talking about to rank high on Google. When ranking higher, you’ll be able to attract new customers as you’ll be organically appearing in searches. If you can execute your content with SEO, then you can improve both together.
Attracts and Retains Customers
Compared to traditional marketing, an online content marketing strategy can provide more information about your business, allowing users who are actively searching for solutions to find you easily and quickly. If you are producing content that is relevant and engaging, users will share it, building your credibility and allowing you to attract new customers, as well as retain your existing ones.
Positions You as a Thought Leader
Your audience want easy access to content. They want to know the industry trends without having to search extensively for what they want to read. You can be that source. With content that talks about the market and provides valuable resources, you can position yourself as an industry thought leader. In the long term, your audience will come to value your opinions, and potentially become a customer.
A consistent content marketing strategy can offer your business many new opportunities to boost and create your presence. If done successfully, you can provide valuable content that solves your customer’s needs, building trust and loyalty in the long term.
Book a meeting today if you’d like to discuss how we can support you amplify your content marketing strategy.