In the B2B tech and telecoms industry, awards are a great way to gain recognition for your achievements over the past year. They help to position your brand as an industry leader and allow your customers to see the commitment you have shown towards improving user experiences.
Writing awards can be tricky and knowing what the judges are looking for can be hard.
If you have left empty-handed after the Global Carrier Awards 2019, we’ve created 5 simple steps to help improve your chances of winning the next award next time:
1. Communicate Innovation
Innovation demands communication. If you have a superior solution, you should tell the world about it. Judges want to see brands who are continually transforming their businesses to provide customers with the best possible experiences.
2. Capture Testimonials
While it’s good to communicate your innovation, judges want to see real evidence that your solutions positively impact your customers’ businesses. Capturing testimonials is a great way to advocate your brand, which helps to demonstrate and support your innovation and makes your award more creditable to the judges.
3. Measure Everything
Award entries are a perfect opportunity to show the judges the progression your company has made throughout the year. This is why it’s important to measure every change you have implemented. From customer satisfaction to revenue growth, providing statistics will enhance your award entry. With hard evidence of your success, it’s much harder for judges to overlook your entry.
4. Write with a Consistent Tone
When writing your award entries, you should treat them as an extension to your marketing strategy. They should convey the same tone and tell the same story, in order to align with your brand narrative and messaging. This enables your award to become credible and instantly recognisable to the judges.
5. Nurturing Partners
Judges want to see updated case studies that showcase your business in action. This is why it's important to nurture and maintain a strong relationship with your partners. By doing so, you allow yourself to create more business opportunities, that can be added into future awards entries.
At Ilex, we have helped many global tech and telecom companies to win 100s of industry awards. We know what it takes to produce high-quality entries that communicate innovation and tell a captivating story.
If you would like to discuss your awards strategy with us, book a meeting today!