---
title: Why Some Organisations are Missing Out on the Potential of Press Releases
description: The Top 5 Predictions for Communications in 2024 with Strategic.
image: https://blog.ilexcontent.com/hubfs/Top%205%20predictions%20for%20communications%202024%20-%20Blog%20-2.gif
---

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# Why Some Organisations are Missing Out on the Potential of Press Releases

[![](https://blog.ilexcontent.com/hubfs/Top%205%20predictions%20for%20communications%202024%20-%20Blog%20-2.gif)](https://blog.ilexcontent.com/hubfs/Top%205%20predictions%20for%20communications%202024%20-%20Blog%20-2.gif)

Our founder and CEO, Lucia Barbato, recently discussed "Why Some Organisations are Missing Out on the Potential of Press Releases" with [PR News](https://www.prnewsonline.com/value-press-release/).

It’s fair to say that budgets are tight at the moment across all sectors, and in-house teams are being asked to do more with less. Start-ups in particular must navigate where they invest their resources to make a name for themselves, and what can be done ‘on a shoestring.'

This often means that the value of PR is miscalculated.

 

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 Posted on 11th October 2023 in [Advertisement](https://blog.ilexcontent.com/blog/tag/advertisement), [Advertising into the Future](https://blog.ilexcontent.com/blog/tag/advertising-into-the-future), [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post), [Blogs](https://blog.ilexcontent.com/blog/tag/blogs), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Digital Transformation](https://blog.ilexcontent.com/blog/tag/digital-transformation)

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