Ilex Insights

Top 5 Predictions for Communications in 2024

Written by Ilex Community Manager | 11-Oct-2023 10:14:36

Our founder and CEO, Lucia Barbato, recently covered the "Top 5 Predictions for Communications in 2024" with Strategic.

Just when it felt like the communications industry had successfully weathered the challenges of the pandemic era, global instability and inflation brought a fresh set of issues, writes Lucia Barbato.

2024 will be the year where brands will demand even more creativity from their communications teams to find innovative ways to stay in front of prospects with tighter budgets and a hawkish approach to return on investment.

Here are my top five predictions for the big things that will impact the communications sector next year...

 

 

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