In 2020, due to the disruption of COVID-19, podcasts became the media format of the future. While podcast listeners would usually listen to different topics on their daily commute, they found themselves listening to an episode whilst working from home. Research by Ofcom found that around 7.1 million people in the UK now listen to podcasts each week. That’s one in eight people and is an increase of 24% over the past year.
Why are podcasts so dominant in this media era?
Podcasts are extremely versatile. They provide people the opportunity to learn something new or catch up on current events. They are readily available and listening to one requires close to no preparation. Not only can you listen through your smartphone, but they are easily accessible online too. Platforms such as Apple Podcasts, Luminary, RadioPublic, Spotify and Stitcher all allow you to listen to podcasts on the go.
Marketing podcasts have become extremely popular with Podcast Insights stating that there are 525,000 active podcast shows with more than 18.5 million episodes. It can be overwhelming to keep track, but podcasts are key resources to gain further insight into a specific industry.
We’ve put together 6 marketing podcasts you should subscribe to that cover different aspects of marketing, such as social media, optimisation, email marketing, and inbound strategies.
Call to Action is run by Unbounce, a Canadian software company that produces landing pages, headquartered in Vancouver, BC. The podcast breaks down the art and science of digital marketing covering topics from strategy, planning, execution, and optimisation. With a new guest expert every Wednesday, they discuss the latest trends and tips you can implement into your marketing.
Copyblogger is a 25-to-30-minute podcast hosted by Darrell Vesterfelt and Tim Stoddart. The podcast consists of weekly interviews with digital marketing experts, discussing topics such as copywriting, email marketing, and social media marketing.
5 Minute Marketing is hosted by co-founder of SamCart, Brian Moran. Brian shares his daily insights from growing and running a multi-million-dollar software start-up, in order to show you ways in which you can implement them into your own business.
Social Media Marketing is a 45-minute podcast hosted by renowned marketer, Michael Stelzner. This podcast enables new businesses to discover how successful marketers use social media, learn new strategies, and gain actionable tips to improve their social media marketing.
Demand Gen Chat is run by Chili Piper, an inbound conversion and scheduling app. The episodes are made up of B2B case studies that explain how your own business can create marketing success through lead generation and revenue strategy suggestions.
Marketing Over Coffee is hosted by EventHero’s VP of Marketing, John.J Wall, and Podcamp’s co-founder, Christopher Penn. The podcast consists of discussions with experts on the new and old marketing tactics that businesses have implemented in their inbound and outbound strategies.
If digital marketing is something your business needs to learn more about, our expert team can help you improve prospects, refine your message, distribute social strategies and highlight the areas you need to improve on.