--- title: Ilex Insights | Ilex Community Manager (28) description: Insights into B2B marketing for tech and telecoms (28) --- [![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com) - [Home](https://www.ilexcontent.com) - [Our Services](https://weare.ilexcontent.com/our-services) - [Blog](https://blog.ilexcontent.com/blog) - [Contact Us](https://www.ilexcontent.com/#contact) # Ilex Insights ## Ilex Community Manager ### Recent Posts [![Traditional PR Agency Hub Model No Longer Fit for Purpose for B2B Technology and Telecoms Brands](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-10-12%20at%2010.46.41.png?width=700&name=Screenshot%202021-10-12%20at%2010.46.41.png)](https://blog.ilexcontent.com/blog/traditional-pr-agency-hub-model-no-longer-fit-for-purpose-for-b2b-technology-and-telecoms-brands) ## [Traditional PR Agency Hub Model No Longer Fit for Purpose for B2B Technology and Telecoms Brands](https://blog.ilexcontent.com/blog/traditional-pr-agency-hub-model-no-longer-fit-for-purpose-for-b2b-technology-and-telecoms-brands) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [PR](https://blog.ilexcontent.com/blog/tag/pr), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications) , 12 October, 2021 Ilex Content Strategies’ eGuide explains why B2B tech and telecoms brands should adopt the Borderless approach to PR across multiple markets [Read More →](https://blog.ilexcontent.com/blog/traditional-pr-agency-hub-model-no-longer-fit-for-purpose-for-b2b-technology-and-telecoms-brands) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [PR](https://blog.ilexcontent.com/blog/tag/pr) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) - [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications) [![5 Reasons Why B2B Companies Should Adopt Content Marketing](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-10-06%20at%2011.01.10.png?width=700&name=Screenshot%202021-10-06%20at%2011.01.10.png)](https://blog.ilexcontent.com/blog/5-reasons-why-b2b-companies-should-adopt-content-marketing) ## [5 Reasons Why B2B Companies Should Adopt Content Marketing](https://blog.ilexcontent.com/blog/5-reasons-why-b2b-companies-should-adopt-content-marketing) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications) , 11 October, 2021 Content marketing is at the centre of any business. From engaging audiences on social media to attracting new leads through websites. So, what is content marketing? [Read More →](https://blog.ilexcontent.com/blog/5-reasons-why-b2b-companies-should-adopt-content-marketing) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing) - [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) - [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications) [![B2B Tech and Telecoms News](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-10-06%20at%2010.59.38-1.png?width=700&name=Screenshot%202021-10-06%20at%2010.59.38-1.png)](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-04-10-2021) ## [B2B TECH & TELECOMS NEWS (04/10/2021 - 08/10/2021)](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-04-10-2021) [Carriers](https://blog.ilexcontent.com/blog/tag/carriers), [IoT](https://blog.ilexcontent.com/blog/tag/iot), [news](https://blog.ilexcontent.com/blog/tag/news), [Renewable Energy](https://blog.ilexcontent.com/blog/tag/renewable-energy), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Subsea Cable](https://blog.ilexcontent.com/blog/tag/subsea-cable), [Technology](https://blog.ilexcontent.com/blog/tag/technology), [broadband](https://blog.ilexcontent.com/blog/tag/broadband), [NaaS](https://blog.ilexcontent.com/blog/tag/naas) , 08 October, 2021 In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including IoT, subsea cables, broadband, carriers, quantum metro networks,... [Read More →](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-04-10-2021) - [Carriers](https://blog.ilexcontent.com/blog/tag/carriers) - [IoT](https://blog.ilexcontent.com/blog/tag/iot) - [news](https://blog.ilexcontent.com/blog/tag/news) - [Renewable Energy](https://blog.ilexcontent.com/blog/tag/renewable-energy) - [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms) - [Subsea Cable](https://blog.ilexcontent.com/blog/tag/subsea-cable) - [Technology](https://blog.ilexcontent.com/blog/tag/technology) - [broadband](https://blog.ilexcontent.com/blog/tag/broadband) - [NaaS](https://blog.ilexcontent.com/blog/tag/naas) [![eGuide: Borderless PR](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-10-05%20at%2017.26.38.png?width=700&name=Screenshot%202021-10-05%20at%2017.26.38.png)](https://blog.ilexcontent.com/blog/borderless-pr-eguide-2021) ## [eGuide: Borderless PR](https://blog.ilexcontent.com/blog/borderless-pr-eguide-2021) [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [Strategic content](https://blog.ilexcontent.com/blog/tag/strategic-content), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [PR](https://blog.ilexcontent.com/blog/tag/pr), [Sales](https://blog.ilexcontent.com/blog/tag/sales), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications), [eGuide](https://blog.ilexcontent.com/blog/tag/eguide) , 06 October, 2021 The traditional hub model for global Public Relations is outdated and not fit for purpose for B2B tech and telecoms companies. It is an approach that is out of step with B2B organisations that... [Read More →](https://blog.ilexcontent.com/blog/borderless-pr-eguide-2021) - [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy) - [Strategic content](https://blog.ilexcontent.com/blog/tag/strategic-content) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [PR](https://blog.ilexcontent.com/blog/tag/pr) - [Sales](https://blog.ilexcontent.com/blog/tag/sales) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) - [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications) - [eGuide](https://blog.ilexcontent.com/blog/tag/eguide) [![Getting Started with Channel Advertising](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-09-21%20at%2016.52.21.png?width=700&name=Screenshot%202021-09-21%20at%2016.52.21.png)](https://blog.ilexcontent.com/blog/getting-started-with-channel-advertising) ## [Getting Started with Channel Advertising](https://blog.ilexcontent.com/blog/getting-started-with-channel-advertising) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Telecom](https://blog.ilexcontent.com/blog/tag/telecom), [Inbound](https://blog.ilexcontent.com/blog/tag/inbound), [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing), [channel advertising](https://blog.ilexcontent.com/blog/tag/channel-advertising), [channel marketing](https://blog.ilexcontent.com/blog/tag/channel-marketing) , 04 October, 2021 There are many channels that B2B businesses can use to connect with their target audiences. However, being on the right ones are key. Utilising the right channels will help you promote your services,... [Read More →](https://blog.ilexcontent.com/blog/getting-started-with-channel-advertising) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) - [Telecom](https://blog.ilexcontent.com/blog/tag/telecom) - [Inbound](https://blog.ilexcontent.com/blog/tag/inbound) - [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing) - [channel advertising](https://blog.ilexcontent.com/blog/tag/channel-advertising) - [channel marketing](https://blog.ilexcontent.com/blog/tag/channel-marketing) [![B2B TECH & TELECOMS NEWS ](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-09-27%20at%2010.36.02.png?width=700&name=Screenshot%202021-09-27%20at%2010.36.02.png)](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-27-09-2021-0) ## [B2B TECH & TELECOMS NEWS (27/09/2021 - 01/10/2021)](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-27-09-2021-0) [5G](https://blog.ilexcontent.com/blog/tag/5g), [Artificial Intelligence](https://blog.ilexcontent.com/blog/tag/artificial-intelligence), [Data Centre](https://blog.ilexcontent.com/blog/tag/data-centre), [news](https://blog.ilexcontent.com/blog/tag/news), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Technology](https://blog.ilexcontent.com/blog/tag/technology), [APIs](https://blog.ilexcontent.com/blog/tag/apis), [broadband](https://blog.ilexcontent.com/blog/tag/broadband), [submarine cable](https://blog.ilexcontent.com/blog/tag/submarine-cable), [hacking](https://blog.ilexcontent.com/blog/tag/hacking), [quantum computing](https://blog.ilexcontent.com/blog/tag/quantum-computing) , 01 October, 2021 In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including APIs, data centres, 5G, electric vehicles, broadband, submarine... [Read More →](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-27-09-2021-0) - [5G](https://blog.ilexcontent.com/blog/tag/5g) - [Artificial Intelligence](https://blog.ilexcontent.com/blog/tag/artificial-intelligence) - [Data Centre](https://blog.ilexcontent.com/blog/tag/data-centre) - [news](https://blog.ilexcontent.com/blog/tag/news) - [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms) - [Technology](https://blog.ilexcontent.com/blog/tag/technology) - [APIs](https://blog.ilexcontent.com/blog/tag/apis) - [broadband](https://blog.ilexcontent.com/blog/tag/broadband) - [submarine cable](https://blog.ilexcontent.com/blog/tag/submarine-cable) - [hacking](https://blog.ilexcontent.com/blog/tag/hacking) - [quantum computing](https://blog.ilexcontent.com/blog/tag/quantum-computing) [![Is Email Marketing Worth Investing In?](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-09-15%20at%2011.57.01.png?width=700&name=Screenshot%202021-09-15%20at%2011.57.01.png)](https://blog.ilexcontent.com/blog/is-email-marketing-worth-investing-in) ## [Is Email Marketing Worth Investing In?](https://blog.ilexcontent.com/blog/is-email-marketing-worth-investing-in) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications), [email marketing](https://blog.ilexcontent.com/blog/tag/email-marketing) , 27 September, 2021 Should your B2B business be using email marketing in 2021? According to HubSpot, there are 4 billion daily email users, with 64% of small businesses using email marketing to reach customers. Email... [Read More →](https://blog.ilexcontent.com/blog/is-email-marketing-worth-investing-in) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) - [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications) - [email marketing](https://blog.ilexcontent.com/blog/tag/email-marketing) [![B2B Tech & Telecoms News](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-09-20%20at%2009.59.04.png?width=700&name=Screenshot%202021-09-20%20at%2009.59.04.png)](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-20-09-2021-) ## [B2B TECH & TELECOMS NEWS (20/09/2021 - 24/09/2021)](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-20-09-2021-) [5G](https://blog.ilexcontent.com/blog/tag/5g), [Cyber Security](https://blog.ilexcontent.com/blog/tag/cyber-security), [Data Centre](https://blog.ilexcontent.com/blog/tag/data-centre), [news](https://blog.ilexcontent.com/blog/tag/news), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Technology](https://blog.ilexcontent.com/blog/tag/technology), [fibre](https://blog.ilexcontent.com/blog/tag/fibre), [internet](https://blog.ilexcontent.com/blog/tag/internet), [bitcoin](https://blog.ilexcontent.com/blog/tag/bitcoin) , 24 September, 2021 In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including fibre, internet, bitcoin, mobile, data centres, cyber security and... [Read More →](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-20-09-2021-) - [5G](https://blog.ilexcontent.com/blog/tag/5g) - [Cyber Security](https://blog.ilexcontent.com/blog/tag/cyber-security) - [Data Centre](https://blog.ilexcontent.com/blog/tag/data-centre) - [news](https://blog.ilexcontent.com/blog/tag/news) - [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms) - [Technology](https://blog.ilexcontent.com/blog/tag/technology) - [fibre](https://blog.ilexcontent.com/blog/tag/fibre) - [internet](https://blog.ilexcontent.com/blog/tag/internet) - [bitcoin](https://blog.ilexcontent.com/blog/tag/bitcoin) [![Creating Presence at Capacity Europe 2021](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-09-15%20at%2011.29.49.png?width=700&name=Screenshot%202021-09-15%20at%2011.29.49.png)](https://blog.ilexcontent.com/blog/creating-presence-at-capacity-europe-2021) ## [Creating Presence at Capacity Europe 2021](https://blog.ilexcontent.com/blog/creating-presence-at-capacity-europe-2021) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Capacity Europe](https://blog.ilexcontent.com/blog/tag/capacity-europe), [Events](https://blog.ilexcontent.com/blog/tag/events), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Event Marketing](https://blog.ilexcontent.com/blog/tag/event-marketing) , 20 September, 2021 Looking back at previous years of Capacity Europe, the event alone has seen over 2,500 attendees, with last year hitting 4,200 virtual attendees. At events this large, businesses have the opportunity... [Read More →](https://blog.ilexcontent.com/blog/creating-presence-at-capacity-europe-2021) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Capacity Europe](https://blog.ilexcontent.com/blog/tag/capacity-europe) - [Events](https://blog.ilexcontent.com/blog/tag/events) - [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) - [Event Marketing](https://blog.ilexcontent.com/blog/tag/event-marketing) [![B2B Tech & Telecoms News](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-09-13%20at%2009.35.23.png?width=700&name=Screenshot%202021-09-13%20at%2009.35.23.png)](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-13-09-2021) ## [B2B TECH & TELECOMS NEWS (13/09/2021 - 17/09/2021)](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-13-09-2021) [5G](https://blog.ilexcontent.com/blog/tag/5g), [Data Centre](https://blog.ilexcontent.com/blog/tag/data-centre), [Hackers](https://blog.ilexcontent.com/blog/tag/hackers), [news](https://blog.ilexcontent.com/blog/tag/news), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Subsea Cable](https://blog.ilexcontent.com/blog/tag/subsea-cable), [Technology](https://blog.ilexcontent.com/blog/tag/technology), [acquisition](https://blog.ilexcontent.com/blog/tag/acquisition), [telecom fraud](https://blog.ilexcontent.com/blog/tag/telecom-fraud) , 17 September, 2021 In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including acquisitions, roaming charges, 5G, hacking, fraud, subsea cables... [Read More →](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-13-09-2021) - [5G](https://blog.ilexcontent.com/blog/tag/5g) - [Data Centre](https://blog.ilexcontent.com/blog/tag/data-centre) - [Hackers](https://blog.ilexcontent.com/blog/tag/hackers) - [news](https://blog.ilexcontent.com/blog/tag/news) - [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms) - [Subsea Cable](https://blog.ilexcontent.com/blog/tag/subsea-cable) - [Technology](https://blog.ilexcontent.com/blog/tag/technology) - [acquisition](https://blog.ilexcontent.com/blog/tag/acquisition) - [telecom fraud](https://blog.ilexcontent.com/blog/tag/telecom-fraud) Page 28 of 41 [‹‹ First](https://blog.ilexcontent.com/blog/author/ilex-community-manager/page/1) [‹ Previous](https://blog.ilexcontent.com/blog/author/ilex-community-manager/page/27) [1](https://blog.ilexcontent.com/blog/author/ilex-community-manager/page/1) [...](https://blog.ilexcontent.com/blog/author/ilex-community-manager/page/23) [26](https://blog.ilexcontent.com/blog/author/ilex-community-manager/page/26) [27](https://blog.ilexcontent.com/blog/author/ilex-community-manager/page/27) [28](https://blog.ilexcontent.com/blog/author/ilex-community-manager/page/28) [29](https://blog.ilexcontent.com/blog/author/ilex-community-manager/page/29) [30](https://blog.ilexcontent.com/blog/author/ilex-community-manager/page/30) [...](https://blog.ilexcontent.com/blog/author/ilex-community-manager/page/33) [41](https://blog.ilexcontent.com/blog/author/ilex-community-manager/page/41) [Next ›](https://blog.ilexcontent.com/blog/author/ilex-community-manager/page/29) [Last ››](https://blog.ilexcontent.com/blog/author/ilex-community-manager/page/41) ### Recent Posts ### Recent Comments [![Ilex Content](https://blog.ilexcontent.com/hubfs/ilexcontent_April2019/Images/logo-small.png)](https://www.ilexcontent.com/) [Email](mailto:info@ilexcontent.com) [Twitter](https://twitter.com/ilexcontent) [LinkedIn](https://www.linkedin.com/company/ilex-content-strategies) Copyright 2023 © Ilex Content Strategies Ltd.