The Middle East is one of the fastest changing ICT markets in the world. Tech and telecoms companies locally and regionally are transforming their operations and increasingly need to make marketing...
Recent Posts
Delivering Ubiquitous Solar Energy
Imagine a whole skyscraper dedicated to harvesting solar energy. This is what a team of Michigan State University researchers have been working on.
The Christmas Ad: Targeting Audiences with Compelling Christmas Content
Christmas advertisements have become an annual event that audiences seek out on TV, search for online and share across Social Media. These adverts have evolved to become integrated campaigns that...
Driving Business Growth with a Channel Marketing Strategy
The channel partner model is a great way for service providers to sell. It allows them to focus on developing the product or service while the partners manage the sales and customer relations. For...
Employees are a Potential Weak Link for IoT Security
When security breaches make the headlines, they usually concern malicious hackers or cyber criminals targeting critical data. The reality is, human error is a major factor in security and data...
Targeting a New Era of Digital Consumers
With every aspect of life integrated with digital devices, it is key for advertisers to understand how audiences consume media through different channels. It is not enough for them to just know who...
Breaching the Security of Connected Devices – In the News
More and more devices are being connected to the internet every single day. But with these devices, security is often an afterthought and the outcome of these insecure devices can be very costly for...
5 Hacker Motivations
In our digitally connected world, the Internet of Things (IoT) and its lack of security are continually hitting headlines around the world. Security attacks and breaches are increasing in complexity...
Consumers Don’t Understand the Risks of IoT
Today, devices are more connected than they ever have been. Thanks to new technology and innovation, limits are being removed from who/what we can connect with, when, where and even how. This offers...
