Most content marketing strategies almost only focus on external communications. Yet, it can be just as efficient and effective to communicate internally.
Recent Posts
Ilex is Hiring: Apply for Our Marketing Account Executive Role
Energetic self-starter wanted to join a fast-growing international business-to-business technology marketing agency with clients in Asia, Middle East, Europe and the Americas.
Arming Your Sales Team with Data-Driven Content
Data analysis is playing a greater role in B2B sales. Understanding who your audience is, when they are active and how they are reachable is the key to successfully communicating with them.
Making Tier 1 Coverage for B2B Organisations a Reality
Tier 1 coverage doesn’t have to be out of reach for B2B tech and telecoms companies with complex technologies. Even if they don’t have a consumer story to tell, they can still secure Tier 1 coverage...
Do Operators Have a Role in OTT Video?
Consumers want video content that they can consume anywhere, on any platform at any time. The question is if telecoms operators have a bigger role to play in OTT video.
ITW 2019: The Road to Atlanta
International Telecoms Week (ITW) 2018 was a huge success for the Ilex team. We had our best year yet. It was great to catch up with our clients and B2B tech and telecoms companies from around the...
4 New Policies You Need To Know About GDPR
General Data Protection Regulation (GDPR), the new EU law that kicks in today, will change how companies collect, store or process large amounts of our personal information.
Join us at Capacity Middle East 2018
Meet Ilex at Capacity Middle East in Dubai from the 6th March – 8th March to discuss how we use creative content and a simple model to enable B2B Tech and Telecom clients to tell their story and...
Marketing ICT Transformation in the Middle East
The Middle East is one of the fastest changing ICT markets in the world. Tech and telecoms companies locally and regionally are transforming their operations and increasingly need to make marketing...
Delivering Ubiquitous Solar Energy
Imagine a whole skyscraper dedicated to harvesting solar energy. This is what a team of Michigan State University researchers have been working on.
