Content marketing is a fundamental strategy for tech and telecoms businesses wishing to retain and expand on their current customer bases. However, creating this content alone is not enough, its...
Recent Posts
2016: A Year of Real Change for Carriers, Service Providers and Their Enterprise Customers
The telecoms sector is changing beyond recognition. Indications of that change were everywhere during 2014 and 2015, and in 2016 they can be expected to bite harder and deeper, affecting all levels...
Ilex Joins 240+ IT Companies and Telecom Operators at Asian Carriers Conference 2015
We are very excited to be attending the Asian Carriers Conference at Shangri-La’s Mactan Resort & Spa in Cebu, Philippines on September 1st-4th 2015.
Marketing a Streaming Service: The Difference Between Dre & Jay
We’ve been listening to the new Dr Dre album today in the Ilex offices and we noticed the difference between how Dr Dre and Jay Z marketed their streaming services.
5 Tips for Making Your Tech Content More Accessible
Technology detail can be complex but marketing content for technology brands has to be simple.
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