Looking back at previous years of Capacity Europe, the event alone has seen over 2,500 attendees, with last year hitting 4,200 virtual attendees. At events this large, businesses have the opportunity to identify and connect with potential customers and reinforce relationships with existing customers. The challenge, however, is to first create your brands presence and get your company heard.
If you need support to prepare for the event, we can help. We’ve been supporting B2B tech and telecoms businesses for more than a decade in inputting marketing and communication strategies into their operations to accelerate growth, communicate innovation, and create momentum.
We’ve put together our 4 top tips to make sure your presence is heard at Capacity Europe 2021.
Set Your Business Goals
For any event, you need to have an end goal. This could be to get a certain amount of leads or just more recognition about your company. Whatever your goal may be, it’s important to have a clear understanding of the purpose of the conversations you are going to be having at the event. You don’t want mixed signals, so you need to make sure everyone who is promoting your company at the event shares the same consistent story.
Define Your Brand Messaging
First and foremost, for customers to understand who you are as a company, your brand messaging and narrative needs to be consistent. This is so that when they meet you, they will instantly know your brand, what you offer, and how you can help them. This will not only save you time at the event but will help prospects feel closer to you before you’ve even met.
Create Visual Materials
You need to ensure all brochures, booth design, business cards and any other marketing materials clearly define your story and visually align with your brand. After any event is over, prospects will likely visit your website/social media to confirm details and potentially follow through. If your marketing materials don’t align, you could lose a lead. Therefore, it’s important to have a strong consistent brand across your marketing.
Post Consistent Editorial Content
To create a buzz about your company, you need to be posting a mix of editorial content – press releases, social media, case studies, and emailers. Combining these together will help to establish your brand within the industry, whilst showcasing what you can offer prospects. Again, this will help the attendees at the event get to know you on a deeper level, helping them towards their decision before they even sit down.
We’ve been serving B2B tech and telecoms companies for nearly a decade now. We work with some of the region’s largest B2B brands as well as start-ups and rapidly growing innovators. We help these companies to market their businesses locally and across the globe with marketing and communication strategies.
If you need help preparing for Capacity Europe, book a meeting with our expert team.