At Ilex, we use Google Analytics to track the flow of traffic from our client’s content. We use this data to target content to your partners, boost your audience engagement and maintain customer stickiness.
We saw a great infographic created by Red Website Design, a UK-based web design agency, that explains how to get started with Google Analytics. It shows how you can track your visitor’s activity on your website and use this to optimise your content.
The analytics tool provides insights into what content is gaining traffic on your website. By utilising this data, brands can create customised content that directly targets their users.
We like to use analytics to test what content is driving engagement and then develop content that is both informative to the audience while increasing traffic. We can see what content is working and what content can be improved upon.
In the best-case scenarios, our clients will deliver quality content at volume. That means creating things that matter to the target audience and delivering it regularly. We can then track our progress and the user’s journey across the website. When you understand that, you can refine your content strategy and ensure you’re pushing users to valuable content.
Take a look at the full infographic from Red Website Design here:
https://blog.red-website-design.co.uk/2018/01/12/google-analytics-infographic/
