Ilex is growing. Now in our seventh year of operations, we
are expanding capabilities to support our clients in new ways.
Over the last 12 months, we’ve broadened the services we
deliver as well as the types of companies we serve. We have covered everything
from rebranding established companies, launching start-ups and setting the
agenda for customer events, to creating a thought leadership report for global
management consultancy Accenture. We created sales presentations for Smart
Cities initiatives in the Middle East and delivered PR campaigns across Africa.
Online or offline, we are creating and delivering
world-class content and communications that creates touchpoints for influencing
our clients’ audiences.
We also continued to add to our client portfolio with new
additions including London Internet Exchange (LINX). At the same time, we’ve
nurtured and grown together with long-time clients like Epsilon and Stage
Intelligence. Just as our business has changed a lot over the last seven years,
we’ve adapted and learned from these clients. Best of all, we’ve grown as
partners and shared a lot of successes.
Ilex is definitely not the same business we were seven years
ago, and it shows in the diversity of clients we work for and the types of
content and consultancy we deliver. We continued to develop our Channel
Marketing offering with branded sales enablement content for our client’s
partners, while there’s been increased demand for consultancy services. B2B
technology and telecoms businesses want help in transforming their approach to
marketing.
We have proven case studies and we’re helping more companies
go from focusing on product, to talking about the potential of their solutions
to drive revenue and change the world. That’s what’s exciting.
I’m extremely proud of how Ilex has expanded its global
presence, with clients now spanning Singapore, Mumbai, Dubai, Turkey, France,
UK, US, Canada and Brazil and beyond. From the Hawker Centre’s of Singapore to
the Northshore mountains of Vancouver, Canada, we’re delivering local marketing
across globally. From supporting the sales of enterprise IT solutions in the
UAE to executing on a channel partner strategy in the UK, we don’t see any
limits on our business and as we grow.
We’re going to go deeper into new markets and enable our
client’s success, strengthened by our proven track record and expanding
portfolio.
Priorities in 2019
In 2019, Ilex will focus on expanding our scope to serve
more of our clients’ needs and growing our business across new geographies and types
of companies. We have had tremendous success as a creative engine for our
clients, but we see a desire for more consultancy-based services, as well as
tracking and managing content.
B2B tech and telecoms businesses are increasingly asking us
to help them transform their marketing departments, and tie content to leads
and leads to conversions. So far, we have been doing the creative heavy lifting,
but have a lot to offer through formalising our marketing transformation
consultancy and adopting new tools for inbound marketing.
What this means we need to focus on in 2019:
This time next year, we’ll be a bigger and more dynamic
company. We will be managing more of our clients’ marketing mix and offering
them more solutions. All of this will be underpinned by our core content
offering and creative ideas. We will take our business to a new level and that
will directly benefit both our new and existing clients.