With 774+ million members in more than 200 countries and territories worldwide, LinkedIn is the world’s largest professional network. So, it’s no wonder that it’s an excellent platform for B2B players to connect with the industry and showcase who they are. However, growing your following can be challenging.
There are numerous ways to increase your LinkedIn company page followers. These include updating your bio, inviting your connections, publishing relevant and engaging content, and joining LinkedIn Groups. If you’re wanting to grow your following, then you’re not alone.
In this blog post we will discuss four tips to help you increase your followers on your LinkedIn company page, and ultimately generate more leads and sales for your business.
Setting up Your Bio
The first stage is to set up your bio. You want your bio to convey clearly and quickly who you are and what you do. The bio information includes overview, logo, organisation information, and a call-to-action (CTA) button. The key is to make sure you are using keywords about your company, as this can help you rank highly in LinkedIn searches, making it easier for people to find you.
Invite Your Connections
A LinkedIn feature your B2B business should be utilising is the invite button. This feature allows you to send invites to up to 100 people a month inviting them to follow your company page. This is a quick way to get directly into your target audiences inboxes, allowing them to be introduced to your business. However, unless the content you are posting is relevant and useful to your audience, it is highly likely people won’t become a loyal follower.
Publish Relevant and Engaging Content
It’s not enough to just have a great profile. You’ll need to build influence and authority by publishing content that will appeal to your target audience. The key to publishing relevant and engaging content is to find a balance between sharing news, industry trends and your own industry insight. You need to think about what your audience wants to read and the solutions you can provide to solve their problems. By publishing well-researched, useful, and relevant content you will attract the audience you want.
Join LinkedIn Groups
LinkedIn Groups provide a “place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts.” As it stands, currently, you can only join LinkedIn groups through your personal page. However, by promoting your businesses content to LinkedIn groups, you are gaining the opportunity to increase your followers and potential leads. It is a great place to share valuable content, creating engagement, and building your reputation.
Growing your LinkedIn following can lead to greater organic reach, brand awareness, and more sales for your business. Growth is not always sudden but with the right content marketing plan in place you can start your journey.
If you would like to learn more about executing your marketing and communications strategy to increase your LinkedIn followers, book a meeting with us.