The business environment in 2020 has influenced how B2B tech and telecoms companies sell. While COVID-19 continues to disrupt our lives and bring unexpected challenges, B2B organisations are playing a critical role in keeping the world connected and moving forward.
The challenge has been to adapt marketing and sales strategies when there are fewer opportunities to engage with customers and prospects in-person. Many businesses over the first six months of 2020 have tried the ‘wait and see’ approach but are seeing that they need to take action. They are learning that they can no longer expect business as usual.
Your business needs to look at new ways to get in front of prospects and change how it sells. Otherwise, you face losing to more savvy competitors or simply becoming irrelevant in the minds of the people you're targeting. Your B2B organisation’s ability to change and adapt its marketing and sales will determine its capacity for growth and position against competitors. Being open to evolving as a business is an essential element to your long-term business continuity.
We are here to help you to refocus your marketing and sales strategies to increase the growth of your B2B tech and telecoms business and overcome unexpected industry challenges.
Our new eGuide ‘New Priorities in B2B Marketing and Sales: Evolving, Adapting and Growing in a Challenging Market’ features our 5 top tips for evolving and adapting your marketing and sales in a challenging market.
Read our blogs to learn more about the ways to adapt and evolve your marketing and sales here: