Ilex Insights

Breaking Down the Reach KPI: The 4 Elements Your B2B Business Should be Tracking

Breaking Down the Reach KPI: The 4 Elements Your B2B Business Should be Tracking

The first step to understanding your presence and value on social media is through tracking your social media KPIs. In our previous blog, ‘Tracking the Right KPIs for Your B2B Social Media Strategy,’...

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B2B Tech & Telecoms News

B2B TECH & TELECOMS NEWS (28/06/2021 - 02/07/2021)

In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including data centres, messaging, cryptocurrency, start-ups and cloud.

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5 Steps to Creating an Effective Marketing Strategy

5 Steps to Creating an Effective Marketing Strategy

B2B tech and telecoms enterprises benefit from a consolidated marketing strategy to simplify the complexity of their offerings in a way which potential customers can understand.

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B2B Tech & Telecoms News

B2B TECH & TELECOMS NEWS (21/06/2021 - 25/06/2021)

In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including mobile, malware, networks, VR, data centres and AI.

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Tracking the Right KPIs for Your B2B Social Media Strategy

Tracking the Right KPIs for Your B2B Social Media Strategy

Measuring and evaluating the success of a brand goes beyond justifying a marketing budget. Tracking specific insights enables a business to ensure its social media strategy is connecting to the right...

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B2B Tech & Telecoms News

B2B TECH & TELECOMS NEWS (14/06/21-18/06/21)

In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including 5G, satellites, acquisition, data centres and legislation.

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B2B Decision-Making: How Buyers Choice Paralysis is Affecting Your Sales

B2B Decision-Making: How Buyers Choice Paralysis is Affecting Your Sales

Have you ever been overwhelmed by the number of choices you have for a purchase that is seemingly simple? It could be at the beach, buying an ice-cream and you cannot pick between the 10 flavours on...

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B2B tech and telecoms news

B2B TECH & TELECOMS NEWS (07/06/21-11/06/21)

In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including 5G, cryptocurrency, cybersecurity, data centres and CSPs.

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How B2B Businesses Can Create New Opportunities with Social Media Marketing

Today, a large proportion of businesses are on social media, and this should include your B2B tech and telecoms business. Social Media Marketing (SMM) is a critical part of a marketing strategy....

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B2B TECH & TELECOMS NEWS

B2B TECH & TELECOMS NEWS (01/06/21-04/06/21)

In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including fintech, datrecentres, cloud, blockchain and 5G.

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