A lot of the content potential customers consume online has a very specific purpose - to get them to buy, sign up or learn more about your business. So, when potential customers visit your site, what...
B2B TECH & TELECOMS NEWS (26/07/2021 - 30/07/2021)
In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including 5G, data centres, cloud, start-ups and communications.
6 Steps To Setting Up a Successful LinkedIn Ads Campaign
LinkedIn boasts a network of over 756 million professionals who are increasingly engaging on the platform. The latest figures from LinkedIn suggest user sessions increased by 30% and conversations...
B2B TECH & TELECOMS NEWS (19/07/2021 - 23/07/2021)
In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including malware, 5G, ransomware, start-ups, cybersecurity and smart cities.
Engagement KPIs: Everything You Need to Know for Your B2B Business
Social media engagement is a key KPI to be measuring. It measures the number of likes, comments, shares, clicks and mentions that you are receiving across your social channels. The metric provides...
B2B TECH & TELECOMS NEWS (12/07/2021 - 16/07/2021)
In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including cybersecurity, climate change, data centres, 5G and messaging.
What is the Buyer's Journey and Why Does it Matter?
Before making a purchase, a customer will go through a series of stages that will shape what they buy, and who they buy from. Working out who is best placed to serve you as a customer is known as...
B2B TECH & TELECOMS NEWS (05/07/2021 - 09/07/2021)
In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including data centres, appointments, 5G, edge computing, cybersecurity and...
Breaking Down the Reach KPI: The 4 Elements Your B2B Business Should be Tracking
The first step to understanding your presence and value on social media is through tracking your social media KPIs. In our previous blog, ‘Tracking the Right KPIs for Your B2B Social Media Strategy,’...
B2B TECH & TELECOMS NEWS (28/06/2021 - 02/07/2021)
In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including data centres, messaging, cryptocurrency, start-ups and cloud.
