Ilex Insights

A Quick Guide To Testing Your Landing Page For Optimised Success

A Quick Guide To Testing Your Landing Page For Optimised Success

Landing pages are a key component in B2B marketing campaigns. They are the first page a user ‘lands’ on when they click on a link and are not always part of your main website. Landing pages are...

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B2B Tech & Telecoms News

B2B TECH & TELECOMS NEWS (09/08/2021 - 13/08/2021)

In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including agritech, 5G, datacentres, cybersecurity and satellites.

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A Quick Guide to Conversion KPIs

A Quick Guide to Conversion KPIs

If you’ve established whether your content is hitting your reach and engagement goals by tracking your social media KPIs, then you may be wondering what the next step is.

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B2B TECH & TELECOMS NEWS (02/08/2021 - 06/08/2021)

B2B TECH & TELECOMS NEWS (02/08/2021 - 06/08/2021)

In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including cloud, data centres, voice services, connectivity, GPS technology...

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Creating An Inbound Marketing Funnel

Creating An Inbound Marketing Funnel

A lot of the content potential customers consume online has a very specific purpose - to get them to buy, sign up or learn more about your business. So, when potential customers visit your site, what...

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B2B Tech & Telecoms News

B2B TECH & TELECOMS NEWS (26/07/2021 - 30/07/2021)

In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including 5G, data centres, cloud, start-ups and communications.

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6 Steps To Setting Up a Successful LinkedIn Ads Campaign

6 Steps To Setting Up a Successful LinkedIn Ads Campaign

LinkedIn boasts a network of over 756 million professionals who are increasingly engaging on the platform. The latest figures from LinkedIn suggest user sessions increased by 30% and conversations...

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B2B Tech & Telecoms News

B2B TECH & TELECOMS NEWS (19/07/2021 - 23/07/2021)

In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including malware, 5G, ransomware, start-ups, cybersecurity and smart cities.

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Engagement KPIs: Everything You Need to Know for Your B2B Business

Engagement KPIs: Everything You Need to Know for Your B2B Business

Social media engagement is a key KPI to be measuring. It measures the number of likes, comments, shares, clicks and mentions that you are receiving across your social channels. The metric provides...

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B2B Tech & Telecoms News

B2B TECH & TELECOMS NEWS (12/07/2021 - 16/07/2021)

In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including cybersecurity, climate change, data centres, 5G and messaging.

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