Ilex Insights

TRANSFORMING B2B TECH AND TELECOMS MARKETING IN THE MIDDLE EAST: ACCELERATING GROWTH AND DRIVING ENGAGEMENT IN A NEW ERA OF B2B MARKETING

TRANSFORMING B2B TECH AND TELECOMS MARKETING IN THE MIDDLE EAST: ACCELERATING GROWTH AND DRIVING ENGAGEMENT IN A NEW ERA OF B2B MARKETING

Inbound marketing and borderless public relations (PR) enable B2B technology and telecoms companies in the Middle East to accelerate their growth and engage more prospects in local markets and around...

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B2B TECH & TELECOMS NEWS (17/05/21-21/05/21)

B2B TECH & TELECOMS NEWS (17/05/21-21/05/21)

In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including data centres, subsea cables, AI, start-ups and partnerships.

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B2B TECH & TELECOMS NEWS (10/05/21-14/05/21)

In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including data centres, 5G, social media, cloud and open RAN.

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Borderless PR:  Taking Middle Eastern B2B Tech and Telecoms Companies Global

Borderless PR: Taking Middle Eastern B2B Tech and Telecoms Companies Global

The Middle East is home to some of the most innovative and important B2B technology and telecoms companies in the world. It has used its geographic advantages to become one of the busiest digital...

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Inbound Marketing in the Middle East:  Capturing B2B Leads and Scaling Engagement Efficiently

Inbound Marketing in the Middle East: Capturing B2B Leads and Scaling Engagement Efficiently

Inbound marketing adoption has grown rapidly in Europe and North America and there is an opportunity for more B2B organisations across the Middle East to use it to capture new leads and grow their...

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3 Online Tools to Help B2B PR Teams

Public Relations (PR) is a busy and fast-paced industry that has to be ‘always on’. PR teams can feel stretched, especially in-house teams that have limited external support.

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B2B TECH & TELECOMS NEWS (04/05/21-07/05/21)

B2B TECH & TELECOMS NEWS (04/05/21-07/05/21)

In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including 5G, data centres, cybersecurity and acquisitions. Here are our...

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Why Your B2B Sales Team Should Be Using Email Sequences

Email sequences are an essential part of your sales development strategy. An email sequence is a series of emails automatically sent to your contacts by your sales team. They allow you to improve...

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B2B TECH & TELECOMS NEWS (26/04/21-30/04/21)

B2B TECH & TELECOMS NEWS (26/04/21-30/04/21)

In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including satellites, data centres, cybersecurity, 5G and ransomware. Here...

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How an urban farm in Kuwait is using IoT, AI and cloud apps to digitally manage crops

How an urban farm in Kuwait is using IoT, AI and cloud apps to digitally manage crops

There is a growing amount of pressure on the agricultural industry to adopt a sustainable approach to farming. A rising global population has resulted in a higher demand for food and with increased...

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