--- title: Ilex Insights (31) description: Insights into B2B marketing for tech and telecoms (31) --- [![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com) - [Home](https://www.ilexcontent.com) - [Our Services](https://weare.ilexcontent.com/our-services) - [Blog](https://blog.ilexcontent.com/blog) - [Contact Us](https://www.ilexcontent.com/#contact) # Ilex Insights [![B2B Tech & Telecoms News](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-08-16%20at%2009.40.18.png?width=700&name=Screenshot%202021-08-16%20at%2009.40.18.png)](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-20-08-2021) ## [B2B TECH & TELECOMS NEWS (16/08/2021 - 20/08/2021)](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-20-08-2021) [5G](https://blog.ilexcontent.com/blog/tag/5g), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Cloud](https://blog.ilexcontent.com/blog/tag/cloud), [Data Centre](https://blog.ilexcontent.com/blog/tag/data-centre), [news](https://blog.ilexcontent.com/blog/tag/news), [Renewable Energy](https://blog.ilexcontent.com/blog/tag/renewable-energy), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Subsea Cable](https://blog.ilexcontent.com/blog/tag/subsea-cable), [Technology](https://blog.ilexcontent.com/blog/tag/technology) , 20 August, 2021 In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including data centres, 5G, renewable energy, subsea cables and cloud. [Read More →](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-20-08-2021) - [5G](https://blog.ilexcontent.com/blog/tag/5g) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Cloud](https://blog.ilexcontent.com/blog/tag/cloud) - [Data Centre](https://blog.ilexcontent.com/blog/tag/data-centre) - [news](https://blog.ilexcontent.com/blog/tag/news) - [Renewable Energy](https://blog.ilexcontent.com/blog/tag/renewable-energy) - [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms) - [Subsea Cable](https://blog.ilexcontent.com/blog/tag/subsea-cable) - [Technology](https://blog.ilexcontent.com/blog/tag/technology) [![A Quick Guide To Testing Your Landing Page For Optimised Success](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-08-05%20at%2014.13.23.png?width=700&name=Screenshot%202021-08-05%20at%2014.13.23.png)](https://blog.ilexcontent.com/blog/a-quick-guide-to-testing-your-landing-page-for-optimised-success) ## [A Quick Guide To Testing Your Landing Page For Optimised Success](https://blog.ilexcontent.com/blog/a-quick-guide-to-testing-your-landing-page-for-optimised-success) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Campaigns](https://blog.ilexcontent.com/blog/tag/campaigns), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [landing pages](https://blog.ilexcontent.com/blog/tag/landing-pages) , 16 August, 2021 Landing pages are a key component in B2B marketing campaigns. They are the first page a user ‘lands’ on when they click on a link and are not always part of your main website. Landing pages are... [Read More →](https://blog.ilexcontent.com/blog/a-quick-guide-to-testing-your-landing-page-for-optimised-success) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Campaigns](https://blog.ilexcontent.com/blog/tag/campaigns) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) - [landing pages](https://blog.ilexcontent.com/blog/tag/landing-pages) [![B2B Tech & Telecoms News](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-08-09%20at%2009.45.54.png?width=700&name=Screenshot%202021-08-09%20at%2009.45.54.png)](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-13-08-2021-0-0) ## [B2B TECH & TELECOMS NEWS (09/08/2021 - 13/08/2021)](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-13-08-2021-0-0) [5G](https://blog.ilexcontent.com/blog/tag/5g), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Cyber Security](https://blog.ilexcontent.com/blog/tag/cyber-security), [news](https://blog.ilexcontent.com/blog/tag/news), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Technology](https://blog.ilexcontent.com/blog/tag/technology), [agritech](https://blog.ilexcontent.com/blog/tag/agritech), [satellite](https://blog.ilexcontent.com/blog/tag/satellite), [datacentres](https://blog.ilexcontent.com/blog/tag/datacentres) , 13 August, 2021 In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including agritech, 5G, datacentres, cybersecurity and satellites. [Read More →](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-13-08-2021-0-0) - [5G](https://blog.ilexcontent.com/blog/tag/5g) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Cyber Security](https://blog.ilexcontent.com/blog/tag/cyber-security) - [news](https://blog.ilexcontent.com/blog/tag/news) - [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms) - [Technology](https://blog.ilexcontent.com/blog/tag/technology) - [agritech](https://blog.ilexcontent.com/blog/tag/agritech) - [satellite](https://blog.ilexcontent.com/blog/tag/satellite) - [datacentres](https://blog.ilexcontent.com/blog/tag/datacentres) [![A Quick Guide to Conversion KPIs](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-08-05%20at%2014.38.51.png?width=700&name=Screenshot%202021-08-05%20at%2014.38.51.png)](https://blog.ilexcontent.com/blog/a-quick-guide-to-conversion-kpis) ## [A Quick Guide to Conversion KPIs](https://blog.ilexcontent.com/blog/a-quick-guide-to-conversion-kpis) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Conversion](https://blog.ilexcontent.com/blog/tag/conversion), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications), [KPIs](https://blog.ilexcontent.com/blog/tag/kpis) , 09 August, 2021 If you’ve established whether your content is hitting your reach and engagement goals by tracking your social media KPIs, then you may be wondering what the next step is. [Read More →](https://blog.ilexcontent.com/blog/a-quick-guide-to-conversion-kpis) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Conversion](https://blog.ilexcontent.com/blog/tag/conversion) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) - [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications) - [KPIs](https://blog.ilexcontent.com/blog/tag/kpis) [![B2B TECH & TELECOMS NEWS (02/08/2021 - 06/08/2021)](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-08-05%20at%2011.57.41.png?width=700&name=Screenshot%202021-08-05%20at%2011.57.41.png)](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-26-07-2021-0) ## [B2B TECH & TELECOMS NEWS (02/08/2021 - 06/08/2021)](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-26-07-2021-0) [Voice](https://blog.ilexcontent.com/blog/tag/voice), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Cloud](https://blog.ilexcontent.com/blog/tag/cloud), [news](https://blog.ilexcontent.com/blog/tag/news), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [datacentres](https://blog.ilexcontent.com/blog/tag/datacentres) , 06 August, 2021 In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including cloud, data centres, voice services, connectivity, GPS technology... [Read More →](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-26-07-2021-0) - [Voice](https://blog.ilexcontent.com/blog/tag/voice) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Cloud](https://blog.ilexcontent.com/blog/tag/cloud) - [news](https://blog.ilexcontent.com/blog/tag/news) - [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms) - [datacentres](https://blog.ilexcontent.com/blog/tag/datacentres) [![Creating An Inbound Marketing Funnel](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-08-05%20at%2011.57.04.png?width=700&name=Screenshot%202021-08-05%20at%2011.57.04.png)](https://blog.ilexcontent.com/blog/creating-an-inbound-marketing-funnel) ## [Creating An Inbound Marketing Funnel](https://blog.ilexcontent.com/blog/creating-an-inbound-marketing-funnel) [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [Technology](https://blog.ilexcontent.com/blog/tag/technology), [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing), [marketing funnel](https://blog.ilexcontent.com/blog/tag/marketing-funnel) , 03 August, 2021 A lot of the content potential customers consume online has a very specific purpose - to get them to buy, sign up or learn more about your business. So, when potential customers visit your site, what... [Read More →](https://blog.ilexcontent.com/blog/creating-an-inbound-marketing-funnel) - [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy) - [Technology](https://blog.ilexcontent.com/blog/tag/technology) - [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing) - [marketing funnel](https://blog.ilexcontent.com/blog/tag/marketing-funnel) [![B2B Tech & Telecoms News](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-07-26%20at%2010.09.23.png?width=700&name=Screenshot%202021-07-26%20at%2010.09.23.png)](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-26-07-2021) ## [B2B TECH & TELECOMS NEWS (26/07/2021 - 30/07/2021)](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-26-07-2021) [5G](https://blog.ilexcontent.com/blog/tag/5g), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Cloud](https://blog.ilexcontent.com/blog/tag/cloud), [Startups](https://blog.ilexcontent.com/blog/tag/startups), [news](https://blog.ilexcontent.com/blog/tag/news), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [datacentres](https://blog.ilexcontent.com/blog/tag/datacentres) , 30 July, 2021 In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including 5G, data centres, cloud, start-ups and communications. [Read More →](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-26-07-2021) - [5G](https://blog.ilexcontent.com/blog/tag/5g) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Cloud](https://blog.ilexcontent.com/blog/tag/cloud) - [Startups](https://blog.ilexcontent.com/blog/tag/startups) - [news](https://blog.ilexcontent.com/blog/tag/news) - [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms) - [datacentres](https://blog.ilexcontent.com/blog/tag/datacentres) [![6 Steps To Setting Up a Successful LinkedIn Ads Campaign](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-07-26%20at%2010.24.14.png?width=700&name=Screenshot%202021-07-26%20at%2010.24.14.png)](https://blog.ilexcontent.com/blog/6-steps-to-setting-up-a-successful-linkedin-ads-campaign) ## [6 Steps To Setting Up a Successful LinkedIn Ads Campaign](https://blog.ilexcontent.com/blog/6-steps-to-setting-up-a-successful-linkedin-ads-campaign) [Advertising](https://blog.ilexcontent.com/blog/tag/advertising), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [LinkedIn](https://blog.ilexcontent.com/blog/tag/linkedin), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Technology](https://blog.ilexcontent.com/blog/tag/technology), [LinkedIn Ads](https://blog.ilexcontent.com/blog/tag/linkedin-ads) , 26 July, 2021 LinkedIn boasts a network of over 756 million professionals who are increasingly engaging on the platform. The latest figures from LinkedIn suggest user sessions increased by 30% and conversations... [Read More →](https://blog.ilexcontent.com/blog/6-steps-to-setting-up-a-successful-linkedin-ads-campaign) - [Advertising](https://blog.ilexcontent.com/blog/tag/advertising) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Social Media](https://blog.ilexcontent.com/blog/tag/social-media) - [LinkedIn](https://blog.ilexcontent.com/blog/tag/linkedin) - [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms) - [Technology](https://blog.ilexcontent.com/blog/tag/technology) - [LinkedIn Ads](https://blog.ilexcontent.com/blog/tag/linkedin-ads) [![B2B Tech & Telecoms News](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-07-23%20at%2009.50.10.png?width=700&name=Screenshot%202021-07-23%20at%2009.50.10.png)](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-12-07-2021-0-0-0) ## [B2B TECH & TELECOMS NEWS (19/07/2021 - 23/07/2021)](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-12-07-2021-0-0-0) [5G](https://blog.ilexcontent.com/blog/tag/5g), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [CyberSecurity](https://blog.ilexcontent.com/blog/tag/cybersecurity), [Startups](https://blog.ilexcontent.com/blog/tag/startups), [news](https://blog.ilexcontent.com/blog/tag/news), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Ransomware](https://blog.ilexcontent.com/blog/tag/ransomware), [smart cities](https://blog.ilexcontent.com/blog/tag/smart-cities) , 23 July, 2021 In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including malware, 5G, ransomware, start-ups, cybersecurity and smart cities. [Read More →](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-12-07-2021-0-0-0) - [5G](https://blog.ilexcontent.com/blog/tag/5g) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [CyberSecurity](https://blog.ilexcontent.com/blog/tag/cybersecurity) - [Startups](https://blog.ilexcontent.com/blog/tag/startups) - [news](https://blog.ilexcontent.com/blog/tag/news) - [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms) - [Ransomware](https://blog.ilexcontent.com/blog/tag/ransomware) - [smart cities](https://blog.ilexcontent.com/blog/tag/smart-cities) [![Engagement KPIs: Everything You Need to Know for Your B2B Business](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-06-30%20at%2010.53.29.png?width=700&name=Screenshot%202021-06-30%20at%2010.53.29.png)](https://blog.ilexcontent.com/blog/engagement-kpis-everything-you-need-to-know-for-your-b2b-business) ## [Engagement KPIs: Everything You Need to Know for Your B2B Business](https://blog.ilexcontent.com/blog/engagement-kpis-everything-you-need-to-know-for-your-b2b-business) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Social Media Marketing](https://blog.ilexcontent.com/blog/tag/social-media-marketing), [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy), [Engagement](https://blog.ilexcontent.com/blog/tag/engagement), [Technology](https://blog.ilexcontent.com/blog/tag/technology), [KPIs](https://blog.ilexcontent.com/blog/tag/kpis) , 19 July, 2021 Social media engagement is a key KPI to be measuring. It measures the number of likes, comments, shares, clicks and mentions that you are receiving across your social channels. The metric provides... [Read More →](https://blog.ilexcontent.com/blog/engagement-kpis-everything-you-need-to-know-for-your-b2b-business) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Social Media](https://blog.ilexcontent.com/blog/tag/social-media) - [Social Media Marketing](https://blog.ilexcontent.com/blog/tag/social-media-marketing) - [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy) - [Engagement](https://blog.ilexcontent.com/blog/tag/engagement) - [Technology](https://blog.ilexcontent.com/blog/tag/technology) - [KPIs](https://blog.ilexcontent.com/blog/tag/kpis) Page 31 of 55 [‹‹ First](https://blog.ilexcontent.com/blog/page/1) [‹ Previous](https://blog.ilexcontent.com/blog/page/30) [1](https://blog.ilexcontent.com/blog/page/1) [...](https://blog.ilexcontent.com/blog/page/26) [29](https://blog.ilexcontent.com/blog/page/29) [30](https://blog.ilexcontent.com/blog/page/30) [31](https://blog.ilexcontent.com/blog/page/31) [32](https://blog.ilexcontent.com/blog/page/32) [33](https://blog.ilexcontent.com/blog/page/33) [...](https://blog.ilexcontent.com/blog/page/36) [55](https://blog.ilexcontent.com/blog/page/55) [Next ›](https://blog.ilexcontent.com/blog/page/32) [Last ››](https://blog.ilexcontent.com/blog/page/55) ### Recent Posts ### Recent Comments [![Ilex Content](https://blog.ilexcontent.com/hubfs/ilexcontent_April2019/Images/logo-small.png)](https://www.ilexcontent.com/) [Email](mailto:info@ilexcontent.com) [Twitter](https://twitter.com/ilexcontent) [LinkedIn](https://www.linkedin.com/company/ilex-content-strategies) Copyright 2023 © Ilex Content Strategies Ltd.