---
title: Ilex Insights (40)
description: Insights into B2B marketing for tech and telecoms  (40)
---

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com)

- [Home](https://www.ilexcontent.com)
- [Our Services](https://weare.ilexcontent.com/our-services)
- [Blog](https://blog.ilexcontent.com/blog)
- [Contact Us](https://www.ilexcontent.com/#contact)

# Ilex Insights

[![](https://blog.ilexcontent.com/hs-fs/hubfs/fgh.png?width=700&name=fgh.png)](https://blog.ilexcontent.com/blog/an-introduction-to-lead-scoring)

## [An Introduction to Lead Scoring](https://blog.ilexcontent.com/blog/an-introduction-to-lead-scoring)

[Leads](https://blog.ilexcontent.com/blog/tag/leads), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Sales](https://blog.ilexcontent.com/blog/tag/sales) ,  14 August, 2020 [1](https://blog.ilexcontent.com/blog/an-introduction-to-lead-scoring#comments-listing)

According to Aberdeen Research, companies that get lead scoring right have a 192% higher average lead qualification rate than those that do not. However, due to its complicated and intensive nature,...

[Read More →](https://blog.ilexcontent.com/blog/an-introduction-to-lead-scoring)

- [Leads](https://blog.ilexcontent.com/blog/tag/leads)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Sales](https://blog.ilexcontent.com/blog/tag/sales)

[![Digital Marketing Transformation: A 3 Step 90-Day Action Plan](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-20%20at%2017.05.19.png?width=700&name=Screenshot%202021-05-20%20at%2017.05.19.png)](https://blog.ilexcontent.com/blog/digital-marketing-transformation-a-3-step-90-day-action-plan)

## [Digital Marketing Transformation: A 3 Step 90-Day Action Plan](https://blog.ilexcontent.com/blog/digital-marketing-transformation-a-3-step-90-day-action-plan)

[Action plan](https://blog.ilexcontent.com/blog/tag/action-plan), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Digital Transformation](https://blog.ilexcontent.com/blog/tag/digital-transformation), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Technology](https://blog.ilexcontent.com/blog/tag/technology), [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications) ,  20 July, 2020 <https://blog.ilexcontent.com/blog/digital-marketing-transformation-a-3-step-90-day-action-plan#comments-listing>

Over the last decade technology has revolutionised the way people live and how businesses operate. According to Statista, the number of global smartphone users is predicted to reach 2.87 billion by...

[Read More →](https://blog.ilexcontent.com/blog/digital-marketing-transformation-a-3-step-90-day-action-plan)

- [Action plan](https://blog.ilexcontent.com/blog/tag/action-plan)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing)
- [Digital Transformation](https://blog.ilexcontent.com/blog/tag/digital-transformation)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Technology](https://blog.ilexcontent.com/blog/tag/technology)
- [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications)

[![Enhancing your Digital Marketing Strategies with Market Trends](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-20%20at%2017.06.02.png?width=700&name=Screenshot%202021-05-20%20at%2017.06.02.png)](https://blog.ilexcontent.com/blog/enhancing-your-digital-marketing-strategies-with-market-trends)

## [Enhancing your Digital Marketing Strategies with Market Trends](https://blog.ilexcontent.com/blog/enhancing-your-digital-marketing-strategies-with-market-trends)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Content](https://blog.ilexcontent.com/blog/tag/content), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Google Ads](https://blog.ilexcontent.com/blog/tag/google-ads), [Technology](https://blog.ilexcontent.com/blog/tag/technology), [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies) ,  13 July, 2020 <https://blog.ilexcontent.com/blog/enhancing-your-digital-marketing-strategies-with-market-trends#comments-listing>

Keeping on top of marketing trends is essential if you want to stay ahead of the competition and drive business growth. When it comes to marketing, however, change is the name of the game. In fact,...

[Read More →](https://blog.ilexcontent.com/blog/enhancing-your-digital-marketing-strategies-with-market-trends)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing)
- [Google Ads](https://blog.ilexcontent.com/blog/tag/google-ads)
- [Technology](https://blog.ilexcontent.com/blog/tag/technology)
- [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies)

[![3 Quick Tips for Writing Global Carrier Awards Entries](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-20%20at%2017.06.44.png?width=700&name=Screenshot%202021-05-20%20at%2017.06.44.png)](https://blog.ilexcontent.com/blog/3-quick-tips-for-writing-global-carrier-awards-entries)

## [3 Quick Tips for Writing Global Carrier Awards Entries](https://blog.ilexcontent.com/blog/3-quick-tips-for-writing-global-carrier-awards-entries)

[B2B. Telecom](https://blog.ilexcontent.com/blog/tag/b2b-telecom), [ITW](https://blog.ilexcontent.com/blog/tag/itw), [Telecom](https://blog.ilexcontent.com/blog/tag/telecom), [Global Carriers Award](https://blog.ilexcontent.com/blog/tag/global-carriers-award), [GCAs](https://blog.ilexcontent.com/blog/tag/gcas), [Capacity media](https://blog.ilexcontent.com/blog/tag/capacity-media), [Global Carrier Awards 2020](https://blog.ilexcontent.com/blog/tag/global-carrier-awards-2020) ,  09 July, 2020 <https://blog.ilexcontent.com/blog/3-quick-tips-for-writing-global-carrier-awards-entries#comments-listing>

Our director and former GCA Judge Matthew Whalley shares three quick tips for writing winning GCA entries.

[Read More →](https://blog.ilexcontent.com/blog/3-quick-tips-for-writing-global-carrier-awards-entries)

- [B2B. Telecom](https://blog.ilexcontent.com/blog/tag/b2b-telecom)
- [ITW](https://blog.ilexcontent.com/blog/tag/itw)
- [Telecom](https://blog.ilexcontent.com/blog/tag/telecom)
- [Global Carriers Award](https://blog.ilexcontent.com/blog/tag/global-carriers-award)
- [GCAs](https://blog.ilexcontent.com/blog/tag/gcas)
- [Capacity media](https://blog.ilexcontent.com/blog/tag/capacity-media)
- [Global Carrier Awards 2020](https://blog.ilexcontent.com/blog/tag/global-carrier-awards-2020)

[![5 Search Trends to Help Improve Your 2020 Marketing Strategies](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-20%20at%2017.16.41.png?width=700&name=Screenshot%202021-05-20%20at%2017.16.41.png)](https://blog.ilexcontent.com/blog/5-search-trends-to-help-improve-your-2020-marketing-strategies)

## [5 Search Trends to Help Improve Your 2020 Marketing Strategies](https://blog.ilexcontent.com/blog/5-search-trends-to-help-improve-your-2020-marketing-strategies)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [Google Ads](https://blog.ilexcontent.com/blog/tag/google-ads), [Key Words](https://blog.ilexcontent.com/blog/tag/key-words), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [SEO](https://blog.ilexcontent.com/blog/tag/seo), [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies), [market trends](https://blog.ilexcontent.com/blog/tag/market-trends) ,  06 July, 2020 <https://blog.ilexcontent.com/blog/5-search-trends-to-help-improve-your-2020-marketing-strategies#comments-listing>

[Read More →](https://blog.ilexcontent.com/blog/5-search-trends-to-help-improve-your-2020-marketing-strategies)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy)
- [Google Ads](https://blog.ilexcontent.com/blog/tag/google-ads)
- [Key Words](https://blog.ilexcontent.com/blog/tag/key-words)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [SEO](https://blog.ilexcontent.com/blog/tag/seo)
- [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies)
- [market trends](https://blog.ilexcontent.com/blog/tag/market-trends)

[![How Tech Companies Can Keep Flexing Their Creative Muscles](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-20%20at%2017.17.24.png?width=700&name=Screenshot%202021-05-20%20at%2017.17.24.png)](https://blog.ilexcontent.com/blog/how-tech-companies-can-keep-flexing-their-creative-muscles)

## [How Tech Companies Can Keep Flexing Their Creative Muscles](https://blog.ilexcontent.com/blog/how-tech-companies-can-keep-flexing-their-creative-muscles)

[Tips](https://blog.ilexcontent.com/blog/tag/tips), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Creativity](https://blog.ilexcontent.com/blog/tag/creativity), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Technology Companies](https://blog.ilexcontent.com/blog/tag/technology-companies), [2020](https://blog.ilexcontent.com/blog/tag/2020), [books](https://blog.ilexcontent.com/blog/tag/books) ,  08 June, 2020 <https://blog.ilexcontent.com/blog/how-tech-companies-can-keep-flexing-their-creative-muscles#comments-listing>

Ilex has steadily been adding to the office bookshelf over the years with well-known marketing must-reads from the likes of Professor Cialdini and Jack Trout. So it was nice to find a new book that...

[Read More →](https://blog.ilexcontent.com/blog/how-tech-companies-can-keep-flexing-their-creative-muscles)

- [Tips](https://blog.ilexcontent.com/blog/tag/tips)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Creativity](https://blog.ilexcontent.com/blog/tag/creativity)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Technology Companies](https://blog.ilexcontent.com/blog/tag/technology-companies)
- [2020](https://blog.ilexcontent.com/blog/tag/2020)
- [books](https://blog.ilexcontent.com/blog/tag/books)

[![ITW 2020: Are You Ready for a New Era in Carrier Sales?](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-20%20at%2017.18.13.png?width=700&name=Screenshot%202021-05-20%20at%2017.18.13.png)](https://blog.ilexcontent.com/blog/itw-2020-are-you-ready-for-a-new-era-in-carrier-sales)

## [ITW 2020: Are You Ready for a New Era in Carrier Sales?](https://blog.ilexcontent.com/blog/itw-2020-are-you-ready-for-a-new-era-in-carrier-sales)

[Strategies](https://blog.ilexcontent.com/blog/tag/strategies), [Event](https://blog.ilexcontent.com/blog/tag/event), [Sales Enablement](https://blog.ilexcontent.com/blog/tag/sales-enablement), [ITW2020](https://blog.ilexcontent.com/blog/tag/itw2020), [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing) ,  05 June, 2020 <https://blog.ilexcontent.com/blog/itw-2020-are-you-ready-for-a-new-era-in-carrier-sales#comments-listing>

International Telecoms Week 2020 (ITW) is just around the corner. The team from Ilex Content Strategies will be attending Virtual ITW 2020 online this year. Since the last ITW, we’ve been busy...

[Read More →](https://blog.ilexcontent.com/blog/itw-2020-are-you-ready-for-a-new-era-in-carrier-sales)

- [Strategies](https://blog.ilexcontent.com/blog/tag/strategies)
- [Event](https://blog.ilexcontent.com/blog/tag/event)
- [Sales Enablement](https://blog.ilexcontent.com/blog/tag/sales-enablement)
- [ITW2020](https://blog.ilexcontent.com/blog/tag/itw2020)
- [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing)

[![Top 5 Free HubSpot Tools for Your B2B Sales Team](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-20%20at%2017.19.03.png?width=700&name=Screenshot%202021-05-20%20at%2017.19.03.png)](https://blog.ilexcontent.com/blog/top-5-free-hubspot-tools-for-your-b2b-sales-team)

## [Top 5 Free HubSpot Tools for Your B2B Sales Team](https://blog.ilexcontent.com/blog/top-5-free-hubspot-tools-for-your-b2b-sales-team)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [CRM](https://blog.ilexcontent.com/blog/tag/crm), [Data](https://blog.ilexcontent.com/blog/tag/data), [Leads](https://blog.ilexcontent.com/blog/tag/leads), [Sales](https://blog.ilexcontent.com/blog/tag/sales), [Sales Enablement](https://blog.ilexcontent.com/blog/tag/sales-enablement), [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot), [2020](https://blog.ilexcontent.com/blog/tag/2020), [Software](https://blog.ilexcontent.com/blog/tag/software), [sales automation](https://blog.ilexcontent.com/blog/tag/sales-automation), [email templates](https://blog.ilexcontent.com/blog/tag/email-templates), [meetings](https://blog.ilexcontent.com/blog/tag/meetings) ,  05 June, 2020 <https://blog.ilexcontent.com/blog/top-5-free-hubspot-tools-for-your-b2b-sales-team#comments-listing>

HubSpot has multiple free tools that your B2B sales team can benefit from, like scheduling meetings at the click of a button, scheduling out emails to leads and tracking prospect activity.

[Read More →](https://blog.ilexcontent.com/blog/top-5-free-hubspot-tools-for-your-b2b-sales-team)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [CRM](https://blog.ilexcontent.com/blog/tag/crm)
- [Data](https://blog.ilexcontent.com/blog/tag/data)
- [Leads](https://blog.ilexcontent.com/blog/tag/leads)
- [Sales](https://blog.ilexcontent.com/blog/tag/sales)
- [Sales Enablement](https://blog.ilexcontent.com/blog/tag/sales-enablement)
- [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot)
- [2020](https://blog.ilexcontent.com/blog/tag/2020)
- [Software](https://blog.ilexcontent.com/blog/tag/software)
- [sales automation](https://blog.ilexcontent.com/blog/tag/sales-automation)
- [email templates](https://blog.ilexcontent.com/blog/tag/email-templates)
- [meetings](https://blog.ilexcontent.com/blog/tag/meetings)

[![A New Era in Carrier Sales: Automating, Accelerating & Scaling Your Sales Efforts  ](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-20%20at%2017.19.55.png?width=700&name=Screenshot%202021-05-20%20at%2017.19.55.png)](https://blog.ilexcontent.com/blog/a-new-era-in-carrier-sales-automating-accelerating-scaling-your-sales-efforts)

## [A New Era in Carrier Sales: Automating, Accelerating & Scaling Your Sales Efforts  ](https://blog.ilexcontent.com/blog/a-new-era-in-carrier-sales-automating-accelerating-scaling-your-sales-efforts)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Carrier Business](https://blog.ilexcontent.com/blog/tag/carrier-business), [Carriers](https://blog.ilexcontent.com/blog/tag/carriers), [Lead Generation](https://blog.ilexcontent.com/blog/tag/lead-generation), [Marketing the transformation of Carrier Business](https://blog.ilexcontent.com/blog/tag/marketing-the-transformation-of-carrier-business), [Sales](https://blog.ilexcontent.com/blog/tag/sales), [Sales Enablement](https://blog.ilexcontent.com/blog/tag/sales-enablement), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Telecom](https://blog.ilexcontent.com/blog/tag/telecom), [ITW2020](https://blog.ilexcontent.com/blog/tag/itw2020), [2020](https://blog.ilexcontent.com/blog/tag/2020), [COVID-19](https://blog.ilexcontent.com/blog/tag/covid-19), [sales automation](https://blog.ilexcontent.com/blog/tag/sales-automation), [lifecycle](https://blog.ilexcontent.com/blog/tag/lifecycle) ,  04 June, 2020 <https://blog.ilexcontent.com/blog/a-new-era-in-carrier-sales-automating-accelerating-scaling-your-sales-efforts#comments-listing>

Over the last six months, carriers have faced the biggest disruption to their sale processes they’ve ever faced. In a market that has long been driven by personal relationships and in-person...

[Read More →](https://blog.ilexcontent.com/blog/a-new-era-in-carrier-sales-automating-accelerating-scaling-your-sales-efforts)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Carrier Business](https://blog.ilexcontent.com/blog/tag/carrier-business)
- [Carriers](https://blog.ilexcontent.com/blog/tag/carriers)
- [Lead Generation](https://blog.ilexcontent.com/blog/tag/lead-generation)
- [Marketing the transformation of Carrier Business](https://blog.ilexcontent.com/blog/tag/marketing-the-transformation-of-carrier-business)
- [Sales](https://blog.ilexcontent.com/blog/tag/sales)
- [Sales Enablement](https://blog.ilexcontent.com/blog/tag/sales-enablement)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Telecom](https://blog.ilexcontent.com/blog/tag/telecom)
- [ITW2020](https://blog.ilexcontent.com/blog/tag/itw2020)
- [2020](https://blog.ilexcontent.com/blog/tag/2020)
- [COVID-19](https://blog.ilexcontent.com/blog/tag/covid-19)
- [sales automation](https://blog.ilexcontent.com/blog/tag/sales-automation)
- [lifecycle](https://blog.ilexcontent.com/blog/tag/lifecycle)

[![Ilex is Proud to Support Local Charities Helping Families Through the COVID-19 Pandemic](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-20%20at%2017.20.47.png?width=700&name=Screenshot%202021-05-20%20at%2017.20.47.png)](https://blog.ilexcontent.com/blog/ilex-is-proud-to-support-local-charities-helping-families-through-the-covid-19-pandemic)

## [Ilex is Proud to Support Local Charities Helping Families Through the COVID-19 Pandemic](https://blog.ilexcontent.com/blog/ilex-is-proud-to-support-local-charities-helping-families-through-the-covid-19-pandemic)

[charity](https://blog.ilexcontent.com/blog/tag/charity), [community](https://blog.ilexcontent.com/blog/tag/community), [local](https://blog.ilexcontent.com/blog/tag/local), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [2020](https://blog.ilexcontent.com/blog/tag/2020), [COVID-19](https://blog.ilexcontent.com/blog/tag/covid-19), [donations](https://blog.ilexcontent.com/blog/tag/donations), [foodbank](https://blog.ilexcontent.com/blog/tag/foodbank) ,  01 June, 2020 <https://blog.ilexcontent.com/blog/ilex-is-proud-to-support-local-charities-helping-families-through-the-covid-19-pandemic#comments-listing>

The current pandemic is a difficult time for everyone, but the most vulnerable in society are those being impacted the most on a day-to-day basis. Chichester, West Sussex, where Ilex has been based...

[Read More →](https://blog.ilexcontent.com/blog/ilex-is-proud-to-support-local-charities-helping-families-through-the-covid-19-pandemic)

- [charity](https://blog.ilexcontent.com/blog/tag/charity)
- [community](https://blog.ilexcontent.com/blog/tag/community)
- [local](https://blog.ilexcontent.com/blog/tag/local)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [2020](https://blog.ilexcontent.com/blog/tag/2020)
- [COVID-19](https://blog.ilexcontent.com/blog/tag/covid-19)
- [donations](https://blog.ilexcontent.com/blog/tag/donations)
- [foodbank](https://blog.ilexcontent.com/blog/tag/foodbank)

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