---
title: Ilex Insights (54)
description: Insights into B2B marketing for tech and telecoms  (54)
---

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com)

- [Home](https://www.ilexcontent.com)
- [Our Services](https://weare.ilexcontent.com/our-services)
- [Blog](https://blog.ilexcontent.com/blog)
- [Contact Us](https://www.ilexcontent.com/#contact)

# Ilex Insights

[![](https://blog.ilexcontent.com/hs-fs/hubfs/xcc.png?width=700&name=xcc.png)](https://blog.ilexcontent.com/blog/6-steps-to-create-blog-content-your-audience-actually-wants-to-read)

## [6 Steps To Create Blog Content Your Audience Actually Wants To Read](https://blog.ilexcontent.com/blog/6-steps-to-create-blog-content-your-audience-actually-wants-to-read)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Blog Content](https://blog.ilexcontent.com/blog/tag/blog-content), [Blogging](https://blog.ilexcontent.com/blog/tag/blogging), [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative), [Branding](https://blog.ilexcontent.com/blog/tag/branding), [Communication](https://blog.ilexcontent.com/blog/tag/communication), [Content](https://blog.ilexcontent.com/blog/tag/content), [Creativity](https://blog.ilexcontent.com/blog/tag/creativity), [Engagement](https://blog.ilexcontent.com/blog/tag/engagement), [influence](https://blog.ilexcontent.com/blog/tag/influence), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) ,  22 September, 2015 <https://blog.ilexcontent.com/blog/6-steps-to-create-blog-content-your-audience-actually-wants-to-read#comments-listing>

Creating quality content that your audience actually wants to read is no small feat. As marketing platform noise increases, how can you engage mass audiences with simple blog content?

[Read More →](https://blog.ilexcontent.com/blog/6-steps-to-create-blog-content-your-audience-actually-wants-to-read)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Blog Content](https://blog.ilexcontent.com/blog/tag/blog-content)
- [Blogging](https://blog.ilexcontent.com/blog/tag/blogging)
- [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative)
- [Branding](https://blog.ilexcontent.com/blog/tag/branding)
- [Communication](https://blog.ilexcontent.com/blog/tag/communication)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Creativity](https://blog.ilexcontent.com/blog/tag/creativity)
- [Engagement](https://blog.ilexcontent.com/blog/tag/engagement)
- [influence](https://blog.ilexcontent.com/blog/tag/influence)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)

[![Technology Content: The Power of Social Media](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.48.10.png?width=700&name=Screenshot%202021-05-21%20at%2015.48.10.png)](https://blog.ilexcontent.com/blog/technology-content-the-power-of-social-media)

## [Technology Content: The Power of Social Media](https://blog.ilexcontent.com/blog/technology-content-the-power-of-social-media)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Brand-customer Relationship](https://blog.ilexcontent.com/blog/tag/brand-customer-relationship), [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative), [Branding](https://blog.ilexcontent.com/blog/tag/branding), [Communication](https://blog.ilexcontent.com/blog/tag/communication), [Content](https://blog.ilexcontent.com/blog/tag/content), [Conversion](https://blog.ilexcontent.com/blog/tag/conversion), [Creativity](https://blog.ilexcontent.com/blog/tag/creativity), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Strategy](https://blog.ilexcontent.com/blog/tag/strategy), [Engagement](https://blog.ilexcontent.com/blog/tag/engagement), [influence](https://blog.ilexcontent.com/blog/tag/influence), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [The Power of Social Media](https://blog.ilexcontent.com/blog/tag/the-power-of-social-media), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Technology](https://blog.ilexcontent.com/blog/tag/technology) ,  25 August, 2015 <https://blog.ilexcontent.com/blog/technology-content-the-power-of-social-media#comments-listing>

Technology content has to be simple, especially when communicating on social media platforms. But what is the true power of social media for technology brands?

[Read More →](https://blog.ilexcontent.com/blog/technology-content-the-power-of-social-media)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Brand-customer Relationship](https://blog.ilexcontent.com/blog/tag/brand-customer-relationship)
- [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative)
- [Branding](https://blog.ilexcontent.com/blog/tag/branding)
- [Communication](https://blog.ilexcontent.com/blog/tag/communication)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Conversion](https://blog.ilexcontent.com/blog/tag/conversion)
- [Creativity](https://blog.ilexcontent.com/blog/tag/creativity)
- [Social Media](https://blog.ilexcontent.com/blog/tag/social-media)
- [Strategy](https://blog.ilexcontent.com/blog/tag/strategy)
- [Engagement](https://blog.ilexcontent.com/blog/tag/engagement)
- [influence](https://blog.ilexcontent.com/blog/tag/influence)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [The Power of Social Media](https://blog.ilexcontent.com/blog/tag/the-power-of-social-media)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Technology](https://blog.ilexcontent.com/blog/tag/technology)

[![Screenshot 2019-06-28 15.24.49](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202019-06-28%2015.24.49.png?width=700&name=Screenshot%202019-06-28%2015.24.49.png)](https://blog.ilexcontent.com/blog/ilex-joins-240-it-companies-and-telecom-operators-at-asian-carriers-conference-2015)

## [Ilex Joins 240+ IT Companies and Telecom Operators at Asian Carriers Conference 2015](https://blog.ilexcontent.com/blog/ilex-joins-240-it-companies-and-telecom-operators-at-asian-carriers-conference-2015)

[ACC](https://blog.ilexcontent.com/blog/tag/acc), [Asian Carriers Conference 2015](https://blog.ilexcontent.com/blog/tag/asian-carriers-conference-2015), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Branding](https://blog.ilexcontent.com/blog/tag/branding), [Carrier Conference](https://blog.ilexcontent.com/blog/tag/carrier-conference), [Cataleya](https://blog.ilexcontent.com/blog/tag/cataleya), [Communication](https://blog.ilexcontent.com/blog/tag/communication), [Content](https://blog.ilexcontent.com/blog/tag/content), [influence](https://blog.ilexcontent.com/blog/tag/influence), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Philippines](https://blog.ilexcontent.com/blog/tag/philippines), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Technology](https://blog.ilexcontent.com/blog/tag/technology), [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications) ,  19 August, 2015 <https://blog.ilexcontent.com/blog/ilex-joins-240-it-companies-and-telecom-operators-at-asian-carriers-conference-2015#comments-listing>

We are very excited to be attending the Asian Carriers Conference at Shangri-La’s Mactan Resort & Spa in Cebu, Philippines on September 1st-4th 2015.

[Read More →](https://blog.ilexcontent.com/blog/ilex-joins-240-it-companies-and-telecom-operators-at-asian-carriers-conference-2015)

- [ACC](https://blog.ilexcontent.com/blog/tag/acc)
- [Asian Carriers Conference 2015](https://blog.ilexcontent.com/blog/tag/asian-carriers-conference-2015)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Branding](https://blog.ilexcontent.com/blog/tag/branding)
- [Carrier Conference](https://blog.ilexcontent.com/blog/tag/carrier-conference)
- [Cataleya](https://blog.ilexcontent.com/blog/tag/cataleya)
- [Communication](https://blog.ilexcontent.com/blog/tag/communication)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [influence](https://blog.ilexcontent.com/blog/tag/influence)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Philippines](https://blog.ilexcontent.com/blog/tag/philippines)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Technology](https://blog.ilexcontent.com/blog/tag/technology)
- [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications)

[![Marketing a Streaming Service: The Difference Between Dre & Jay](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.49.01.png?width=700&name=Screenshot%202021-05-21%20at%2015.49.01.png)](https://blog.ilexcontent.com/blog/marketing-a-streaming-service-the-difference-between-dre-jay)

## [Marketing a Streaming Service: The Difference Between Dre & Jay](https://blog.ilexcontent.com/blog/marketing-a-streaming-service-the-difference-between-dre-jay)

[Tidal](https://blog.ilexcontent.com/blog/tag/tidal), [Traditional Marketing](https://blog.ilexcontent.com/blog/tag/traditional-marketing), [Apple](https://blog.ilexcontent.com/blog/tag/apple), [Branding](https://blog.ilexcontent.com/blog/tag/branding), [Content](https://blog.ilexcontent.com/blog/tag/content), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [Streaming Services](https://blog.ilexcontent.com/blog/tag/streaming-services), [business](https://blog.ilexcontent.com/blog/tag/business), [Dr Dre](https://blog.ilexcontent.com/blog/tag/dr-dre), [Jay-Z](https://blog.ilexcontent.com/blog/tag/jay-z), [Marketing a Streaming Service](https://blog.ilexcontent.com/blog/tag/marketing-a-streaming-service), [PR](https://blog.ilexcontent.com/blog/tag/pr), [Quality](https://blog.ilexcontent.com/blog/tag/quality) ,  07 August, 2015 <https://blog.ilexcontent.com/blog/marketing-a-streaming-service-the-difference-between-dre-jay#comments-listing>

We’ve been listening to the new Dr Dre album today in the Ilex offices and we noticed the difference between how Dr Dre and Jay Z marketed their streaming services.

[Read More →](https://blog.ilexcontent.com/blog/marketing-a-streaming-service-the-difference-between-dre-jay)

- [Tidal](https://blog.ilexcontent.com/blog/tag/tidal)
- [Traditional Marketing](https://blog.ilexcontent.com/blog/tag/traditional-marketing)
- [Apple](https://blog.ilexcontent.com/blog/tag/apple)
- [Branding](https://blog.ilexcontent.com/blog/tag/branding)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing)
- [Streaming Services](https://blog.ilexcontent.com/blog/tag/streaming-services)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Dr Dre](https://blog.ilexcontent.com/blog/tag/dr-dre)
- [Jay-Z](https://blog.ilexcontent.com/blog/tag/jay-z)
- [Marketing a Streaming Service](https://blog.ilexcontent.com/blog/tag/marketing-a-streaming-service)
- [PR](https://blog.ilexcontent.com/blog/tag/pr)
- [Quality](https://blog.ilexcontent.com/blog/tag/quality)

[![What’s The ‘Real’ ROI for Technology Brands Excelling in Content?](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.49.40.png?width=700&name=Screenshot%202021-05-21%20at%2015.49.40.png)](https://blog.ilexcontent.com/blog/whats-the-real-roi-for-technology-brands-excelling-in-content)

## [What’s The ‘Real’ ROI for Technology Brands Excelling in Content?](https://blog.ilexcontent.com/blog/whats-the-real-roi-for-technology-brands-excelling-in-content)

[Audience focus](https://blog.ilexcontent.com/blog/tag/audience-focus), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative), [Communication](https://blog.ilexcontent.com/blog/tag/communication), [Content](https://blog.ilexcontent.com/blog/tag/content), [Content advantage](https://blog.ilexcontent.com/blog/tag/content-advantage), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [Engagement](https://blog.ilexcontent.com/blog/tag/engagement), [influence](https://blog.ilexcontent.com/blog/tag/influence), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Perception](https://blog.ilexcontent.com/blog/tag/perception), [ROI](https://blog.ilexcontent.com/blog/tag/roi), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Tech Content ROI](https://blog.ilexcontent.com/blog/tag/tech-content-roi), [Technology](https://blog.ilexcontent.com/blog/tag/technology) ,  03 August, 2015 <https://blog.ilexcontent.com/blog/whats-the-real-roi-for-technology-brands-excelling-in-content#comments-listing>

The real ROI for tech content is much greater than most people recognise. Content enables businesses to access the most effective way to target and engage audiences globally.

[Read More →](https://blog.ilexcontent.com/blog/whats-the-real-roi-for-technology-brands-excelling-in-content)

- [Audience focus](https://blog.ilexcontent.com/blog/tag/audience-focus)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative)
- [Communication](https://blog.ilexcontent.com/blog/tag/communication)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Content advantage](https://blog.ilexcontent.com/blog/tag/content-advantage)
- [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing)
- [Engagement](https://blog.ilexcontent.com/blog/tag/engagement)
- [influence](https://blog.ilexcontent.com/blog/tag/influence)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Perception](https://blog.ilexcontent.com/blog/tag/perception)
- [ROI](https://blog.ilexcontent.com/blog/tag/roi)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Tech Content ROI](https://blog.ilexcontent.com/blog/tag/tech-content-roi)
- [Technology](https://blog.ilexcontent.com/blog/tag/technology)

[![5 Tips for Making Your Tech Content More Accessible](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.50.23.png?width=700&name=Screenshot%202021-05-21%20at%2015.50.23.png)](https://blog.ilexcontent.com/blog/5-tips-for-making-your-tech-content-more-accessible)

## [5 Tips for Making Your Tech Content More Accessible](https://blog.ilexcontent.com/blog/5-tips-for-making-your-tech-content-more-accessible)

[5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips), [accessibility](https://blog.ilexcontent.com/blog/tag/accessibility), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Content](https://blog.ilexcontent.com/blog/tag/content), [Content formation](https://blog.ilexcontent.com/blog/tag/content-formation), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [Content power](https://blog.ilexcontent.com/blog/tag/content-power), [Strategy](https://blog.ilexcontent.com/blog/tag/strategy), [Engagement](https://blog.ilexcontent.com/blog/tag/engagement), [influence](https://blog.ilexcontent.com/blog/tag/influence), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Technology](https://blog.ilexcontent.com/blog/tag/technology), [Technology Content](https://blog.ilexcontent.com/blog/tag/technology-content) ,  27 July, 2015 <https://blog.ilexcontent.com/blog/5-tips-for-making-your-tech-content-more-accessible#comments-listing>

Technology detail can be complex but marketing content for technology brands has to be simple.

[Read More →](https://blog.ilexcontent.com/blog/5-tips-for-making-your-tech-content-more-accessible)

- [5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips)
- [accessibility](https://blog.ilexcontent.com/blog/tag/accessibility)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Content formation](https://blog.ilexcontent.com/blog/tag/content-formation)
- [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing)
- [Content power](https://blog.ilexcontent.com/blog/tag/content-power)
- [Strategy](https://blog.ilexcontent.com/blog/tag/strategy)
- [Engagement](https://blog.ilexcontent.com/blog/tag/engagement)
- [influence](https://blog.ilexcontent.com/blog/tag/influence)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Technology](https://blog.ilexcontent.com/blog/tag/technology)
- [Technology Content](https://blog.ilexcontent.com/blog/tag/technology-content)

[![Does Your Tech Content Pass The ‘Would I Read This’ Test?](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.51.06.png?width=700&name=Screenshot%202021-05-21%20at%2015.51.06.png)](https://blog.ilexcontent.com/blog/does-your-tech-content-pass-the-would-i-read-this-test)

## [Does Your Tech Content Pass The ‘Would I Read This’ Test?](https://blog.ilexcontent.com/blog/does-your-tech-content-pass-the-would-i-read-this-test)

[‘Would I Read This’ test](https://blog.ilexcontent.com/blog/tag/would-i-read-this-test), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Content](https://blog.ilexcontent.com/blog/tag/content), [business](https://blog.ilexcontent.com/blog/tag/business), [Engagement](https://blog.ilexcontent.com/blog/tag/engagement), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Technology](https://blog.ilexcontent.com/blog/tag/technology) ,  20 July, 2015 <https://blog.ilexcontent.com/blog/does-your-tech-content-pass-the-would-i-read-this-test#comments-listing>

One of the biggest challenges brands face is creating content that actually matters to their audience. This is particularly true for technology companies. For them, successful content takes topics...

[Read More →](https://blog.ilexcontent.com/blog/does-your-tech-content-pass-the-would-i-read-this-test)

- [‘Would I Read This’ test](https://blog.ilexcontent.com/blog/tag/would-i-read-this-test)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Engagement](https://blog.ilexcontent.com/blog/tag/engagement)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Technology](https://blog.ilexcontent.com/blog/tag/technology)

[![Why Technology Companies Have an Advantage in Content](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.51.49.png?width=700&name=Screenshot%202021-05-21%20at%2015.51.49.png)](https://blog.ilexcontent.com/blog/why-technology-companies-have-an-advantage-in-content)

## [Why Technology Companies Have an Advantage in Content](https://blog.ilexcontent.com/blog/why-technology-companies-have-an-advantage-in-content)

[Branded content](https://blog.ilexcontent.com/blog/tag/branded-content), [Content advantage](https://blog.ilexcontent.com/blog/tag/content-advantage), [Content strategy](https://blog.ilexcontent.com/blog/tag/content-strategy), [business](https://blog.ilexcontent.com/blog/tag/business), [Innovation](https://blog.ilexcontent.com/blog/tag/innovation), [Technology Companies](https://blog.ilexcontent.com/blog/tag/technology-companies), [Technology Companies Advantage in Content](https://blog.ilexcontent.com/blog/tag/technology-companies-advantage-in-content) ,  15 April, 2015 <https://blog.ilexcontent.com/blog/why-technology-companies-have-an-advantage-in-content#comments-listing>

In 2012 branded content grew beyond well-produced video and into full-scale publishing businesses. Coca-Cola’s ‘Journey’ was launched, Jay-Z’s ‘Life+Times’ came into its own and Facebook Stories all...

[Read More →](https://blog.ilexcontent.com/blog/why-technology-companies-have-an-advantage-in-content)

- [Branded content](https://blog.ilexcontent.com/blog/tag/branded-content)
- [Content advantage](https://blog.ilexcontent.com/blog/tag/content-advantage)
- [Content strategy](https://blog.ilexcontent.com/blog/tag/content-strategy)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Innovation](https://blog.ilexcontent.com/blog/tag/innovation)
- [Technology Companies](https://blog.ilexcontent.com/blog/tag/technology-companies)
- [Technology Companies Advantage in Content](https://blog.ilexcontent.com/blog/tag/technology-companies-advantage-in-content)

[![Mcdonalds Canada](https://blog.ilexcontent.com/hs-fs/hubfs/Mcdonalds%20Canada.png?width=700&name=Mcdonalds%20Canada.png)](https://blog.ilexcontent.com/blog/the-boring-truth-about-chicken-mcnuggets)

## [The Boring Truth About Chicken McNuggets](https://blog.ilexcontent.com/blog/the-boring-truth-about-chicken-mcnuggets)

[Content Functions](https://blog.ilexcontent.com/blog/tag/content-functions), [Content power](https://blog.ilexcontent.com/blog/tag/content-power), [business](https://blog.ilexcontent.com/blog/tag/business), [Macdonald’s Canada](https://blog.ilexcontent.com/blog/tag/macdonalds-canada), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) ,  15 April, 2015 <https://blog.ilexcontent.com/blog/the-boring-truth-about-chicken-mcnuggets#comments-listing>

Macdonald’s Canada has produced a video explaining exactly how Chicken McNuggets are made. As a piece of entertainment it is simple, informative and to the point. It is pretty well a “Mr Rogers...

[Read More →](https://blog.ilexcontent.com/blog/the-boring-truth-about-chicken-mcnuggets)

- [Content Functions](https://blog.ilexcontent.com/blog/tag/content-functions)
- [Content power](https://blog.ilexcontent.com/blog/tag/content-power)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Macdonald’s Canada](https://blog.ilexcontent.com/blog/tag/macdonalds-canada)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)

[![B2B Content Marketing: Generic Comment is Not Great Content](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.52.37.png?width=700&name=Screenshot%202021-05-21%20at%2015.52.37.png)](https://blog.ilexcontent.com/blog/b2b-content-marketing-generic-comment-is-not-great-content)

## [B2B Content Marketing: Generic Comment is Not Great Content](https://blog.ilexcontent.com/blog/b2b-content-marketing-generic-comment-is-not-great-content)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing), [communications](https://blog.ilexcontent.com/blog/tag/communications), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [Content value](https://blog.ilexcontent.com/blog/tag/content-value), [business](https://blog.ilexcontent.com/blog/tag/business), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) ,  15 April, 2015 <https://blog.ilexcontent.com/blog/b2b-content-marketing-generic-comment-is-not-great-content#comments-listing>

Content marketing that targets consumers might capture the largest audiences but content for B2B businesses is where it will get the biggest returns.

[Read More →](https://blog.ilexcontent.com/blog/b2b-content-marketing-generic-comment-is-not-great-content)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing)
- [communications](https://blog.ilexcontent.com/blog/tag/communications)
- [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing)
- [Content value](https://blog.ilexcontent.com/blog/tag/content-value)
- [business](https://blog.ilexcontent.com/blog/tag/business)
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