---
title: Ilex Insights (54)
description: Insights into B2B marketing for tech and telecoms  (54)
---

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com)

- [Home](https://www.ilexcontent.com)
- [Our Services](https://weare.ilexcontent.com/our-services)
- [Blog](https://blog.ilexcontent.com/blog)
- [Contact Us](https://www.ilexcontent.com/#contact)

# Ilex Insights

[![Technology Content: The Power of Social Media](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.48.10.png?width=700&name=Screenshot%202021-05-21%20at%2015.48.10.png)](https://blog.ilexcontent.com/blog/technology-content-the-power-of-social-media)

## [Technology Content: The Power of Social Media](https://blog.ilexcontent.com/blog/technology-content-the-power-of-social-media)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Brand-customer Relationship](https://blog.ilexcontent.com/blog/tag/brand-customer-relationship), [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative), [Branding](https://blog.ilexcontent.com/blog/tag/branding), [Communication](https://blog.ilexcontent.com/blog/tag/communication), [Content](https://blog.ilexcontent.com/blog/tag/content), [Conversion](https://blog.ilexcontent.com/blog/tag/conversion), [Creativity](https://blog.ilexcontent.com/blog/tag/creativity), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Strategy](https://blog.ilexcontent.com/blog/tag/strategy), [Engagement](https://blog.ilexcontent.com/blog/tag/engagement), [influence](https://blog.ilexcontent.com/blog/tag/influence), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [The Power of Social Media](https://blog.ilexcontent.com/blog/tag/the-power-of-social-media), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Technology](https://blog.ilexcontent.com/blog/tag/technology) ,  25 August, 2015 <https://blog.ilexcontent.com/blog/technology-content-the-power-of-social-media#comments-listing>

Technology content has to be simple, especially when communicating on social media platforms. But what is the true power of social media for technology brands?

[Read More →](https://blog.ilexcontent.com/blog/technology-content-the-power-of-social-media)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Brand-customer Relationship](https://blog.ilexcontent.com/blog/tag/brand-customer-relationship)
- [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative)
- [Branding](https://blog.ilexcontent.com/blog/tag/branding)
- [Communication](https://blog.ilexcontent.com/blog/tag/communication)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Conversion](https://blog.ilexcontent.com/blog/tag/conversion)
- [Creativity](https://blog.ilexcontent.com/blog/tag/creativity)
- [Social Media](https://blog.ilexcontent.com/blog/tag/social-media)
- [Strategy](https://blog.ilexcontent.com/blog/tag/strategy)
- [Engagement](https://blog.ilexcontent.com/blog/tag/engagement)
- [influence](https://blog.ilexcontent.com/blog/tag/influence)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [The Power of Social Media](https://blog.ilexcontent.com/blog/tag/the-power-of-social-media)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Technology](https://blog.ilexcontent.com/blog/tag/technology)

[![Screenshot 2019-06-28 15.24.49](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202019-06-28%2015.24.49.png?width=700&name=Screenshot%202019-06-28%2015.24.49.png)](https://blog.ilexcontent.com/blog/ilex-joins-240-it-companies-and-telecom-operators-at-asian-carriers-conference-2015)

## [Ilex Joins 240+ IT Companies and Telecom Operators at Asian Carriers Conference 2015](https://blog.ilexcontent.com/blog/ilex-joins-240-it-companies-and-telecom-operators-at-asian-carriers-conference-2015)

[ACC](https://blog.ilexcontent.com/blog/tag/acc), [Asian Carriers Conference 2015](https://blog.ilexcontent.com/blog/tag/asian-carriers-conference-2015), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Branding](https://blog.ilexcontent.com/blog/tag/branding), [Carrier Conference](https://blog.ilexcontent.com/blog/tag/carrier-conference), [Cataleya](https://blog.ilexcontent.com/blog/tag/cataleya), [Communication](https://blog.ilexcontent.com/blog/tag/communication), [Content](https://blog.ilexcontent.com/blog/tag/content), [influence](https://blog.ilexcontent.com/blog/tag/influence), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Philippines](https://blog.ilexcontent.com/blog/tag/philippines), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Technology](https://blog.ilexcontent.com/blog/tag/technology), [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications) ,  19 August, 2015 <https://blog.ilexcontent.com/blog/ilex-joins-240-it-companies-and-telecom-operators-at-asian-carriers-conference-2015#comments-listing>

We are very excited to be attending the Asian Carriers Conference at Shangri-La’s Mactan Resort & Spa in Cebu, Philippines on September 1st-4th 2015.

[Read More →](https://blog.ilexcontent.com/blog/ilex-joins-240-it-companies-and-telecom-operators-at-asian-carriers-conference-2015)

- [ACC](https://blog.ilexcontent.com/blog/tag/acc)
- [Asian Carriers Conference 2015](https://blog.ilexcontent.com/blog/tag/asian-carriers-conference-2015)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Branding](https://blog.ilexcontent.com/blog/tag/branding)
- [Carrier Conference](https://blog.ilexcontent.com/blog/tag/carrier-conference)
- [Cataleya](https://blog.ilexcontent.com/blog/tag/cataleya)
- [Communication](https://blog.ilexcontent.com/blog/tag/communication)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [influence](https://blog.ilexcontent.com/blog/tag/influence)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Philippines](https://blog.ilexcontent.com/blog/tag/philippines)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Technology](https://blog.ilexcontent.com/blog/tag/technology)
- [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications)

[![Marketing a Streaming Service: The Difference Between Dre & Jay](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.49.01.png?width=700&name=Screenshot%202021-05-21%20at%2015.49.01.png)](https://blog.ilexcontent.com/blog/marketing-a-streaming-service-the-difference-between-dre-jay)

## [Marketing a Streaming Service: The Difference Between Dre & Jay](https://blog.ilexcontent.com/blog/marketing-a-streaming-service-the-difference-between-dre-jay)

[Tidal](https://blog.ilexcontent.com/blog/tag/tidal), [Traditional Marketing](https://blog.ilexcontent.com/blog/tag/traditional-marketing), [Apple](https://blog.ilexcontent.com/blog/tag/apple), [Branding](https://blog.ilexcontent.com/blog/tag/branding), [Content](https://blog.ilexcontent.com/blog/tag/content), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [Streaming Services](https://blog.ilexcontent.com/blog/tag/streaming-services), [business](https://blog.ilexcontent.com/blog/tag/business), [Dr Dre](https://blog.ilexcontent.com/blog/tag/dr-dre), [Jay-Z](https://blog.ilexcontent.com/blog/tag/jay-z), [Marketing a Streaming Service](https://blog.ilexcontent.com/blog/tag/marketing-a-streaming-service), [PR](https://blog.ilexcontent.com/blog/tag/pr), [Quality](https://blog.ilexcontent.com/blog/tag/quality) ,  07 August, 2015 <https://blog.ilexcontent.com/blog/marketing-a-streaming-service-the-difference-between-dre-jay#comments-listing>

We’ve been listening to the new Dr Dre album today in the Ilex offices and we noticed the difference between how Dr Dre and Jay Z marketed their streaming services.

[Read More →](https://blog.ilexcontent.com/blog/marketing-a-streaming-service-the-difference-between-dre-jay)

- [Tidal](https://blog.ilexcontent.com/blog/tag/tidal)
- [Traditional Marketing](https://blog.ilexcontent.com/blog/tag/traditional-marketing)
- [Apple](https://blog.ilexcontent.com/blog/tag/apple)
- [Branding](https://blog.ilexcontent.com/blog/tag/branding)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing)
- [Streaming Services](https://blog.ilexcontent.com/blog/tag/streaming-services)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Dr Dre](https://blog.ilexcontent.com/blog/tag/dr-dre)
- [Jay-Z](https://blog.ilexcontent.com/blog/tag/jay-z)
- [Marketing a Streaming Service](https://blog.ilexcontent.com/blog/tag/marketing-a-streaming-service)
- [PR](https://blog.ilexcontent.com/blog/tag/pr)
- [Quality](https://blog.ilexcontent.com/blog/tag/quality)

[![What’s The ‘Real’ ROI for Technology Brands Excelling in Content?](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.49.40.png?width=700&name=Screenshot%202021-05-21%20at%2015.49.40.png)](https://blog.ilexcontent.com/blog/whats-the-real-roi-for-technology-brands-excelling-in-content)

## [What’s The ‘Real’ ROI for Technology Brands Excelling in Content?](https://blog.ilexcontent.com/blog/whats-the-real-roi-for-technology-brands-excelling-in-content)

[Audience focus](https://blog.ilexcontent.com/blog/tag/audience-focus), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative), [Communication](https://blog.ilexcontent.com/blog/tag/communication), [Content](https://blog.ilexcontent.com/blog/tag/content), [Content advantage](https://blog.ilexcontent.com/blog/tag/content-advantage), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [Engagement](https://blog.ilexcontent.com/blog/tag/engagement), [influence](https://blog.ilexcontent.com/blog/tag/influence), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Perception](https://blog.ilexcontent.com/blog/tag/perception), [ROI](https://blog.ilexcontent.com/blog/tag/roi), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Tech Content ROI](https://blog.ilexcontent.com/blog/tag/tech-content-roi), [Technology](https://blog.ilexcontent.com/blog/tag/technology) ,  03 August, 2015 <https://blog.ilexcontent.com/blog/whats-the-real-roi-for-technology-brands-excelling-in-content#comments-listing>

The real ROI for tech content is much greater than most people recognise. Content enables businesses to access the most effective way to target and engage audiences globally.

[Read More →](https://blog.ilexcontent.com/blog/whats-the-real-roi-for-technology-brands-excelling-in-content)

- [Audience focus](https://blog.ilexcontent.com/blog/tag/audience-focus)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative)
- [Communication](https://blog.ilexcontent.com/blog/tag/communication)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Content advantage](https://blog.ilexcontent.com/blog/tag/content-advantage)
- [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing)
- [Engagement](https://blog.ilexcontent.com/blog/tag/engagement)
- [influence](https://blog.ilexcontent.com/blog/tag/influence)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Perception](https://blog.ilexcontent.com/blog/tag/perception)
- [ROI](https://blog.ilexcontent.com/blog/tag/roi)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Tech Content ROI](https://blog.ilexcontent.com/blog/tag/tech-content-roi)
- [Technology](https://blog.ilexcontent.com/blog/tag/technology)

[![5 Tips for Making Your Tech Content More Accessible](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.50.23.png?width=700&name=Screenshot%202021-05-21%20at%2015.50.23.png)](https://blog.ilexcontent.com/blog/5-tips-for-making-your-tech-content-more-accessible)

## [5 Tips for Making Your Tech Content More Accessible](https://blog.ilexcontent.com/blog/5-tips-for-making-your-tech-content-more-accessible)

[5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips), [accessibility](https://blog.ilexcontent.com/blog/tag/accessibility), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Content](https://blog.ilexcontent.com/blog/tag/content), [Content formation](https://blog.ilexcontent.com/blog/tag/content-formation), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [Content power](https://blog.ilexcontent.com/blog/tag/content-power), [Strategy](https://blog.ilexcontent.com/blog/tag/strategy), [Engagement](https://blog.ilexcontent.com/blog/tag/engagement), [influence](https://blog.ilexcontent.com/blog/tag/influence), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Technology](https://blog.ilexcontent.com/blog/tag/technology), [Technology Content](https://blog.ilexcontent.com/blog/tag/technology-content) ,  27 July, 2015 <https://blog.ilexcontent.com/blog/5-tips-for-making-your-tech-content-more-accessible#comments-listing>

Technology detail can be complex but marketing content for technology brands has to be simple.

[Read More →](https://blog.ilexcontent.com/blog/5-tips-for-making-your-tech-content-more-accessible)

- [5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips)
- [accessibility](https://blog.ilexcontent.com/blog/tag/accessibility)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Content formation](https://blog.ilexcontent.com/blog/tag/content-formation)
- [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing)
- [Content power](https://blog.ilexcontent.com/blog/tag/content-power)
- [Strategy](https://blog.ilexcontent.com/blog/tag/strategy)
- [Engagement](https://blog.ilexcontent.com/blog/tag/engagement)
- [influence](https://blog.ilexcontent.com/blog/tag/influence)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Technology](https://blog.ilexcontent.com/blog/tag/technology)
- [Technology Content](https://blog.ilexcontent.com/blog/tag/technology-content)

[![Does Your Tech Content Pass The ‘Would I Read This’ Test?](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.51.06.png?width=700&name=Screenshot%202021-05-21%20at%2015.51.06.png)](https://blog.ilexcontent.com/blog/does-your-tech-content-pass-the-would-i-read-this-test)

## [Does Your Tech Content Pass The ‘Would I Read This’ Test?](https://blog.ilexcontent.com/blog/does-your-tech-content-pass-the-would-i-read-this-test)

[‘Would I Read This’ test](https://blog.ilexcontent.com/blog/tag/would-i-read-this-test), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Content](https://blog.ilexcontent.com/blog/tag/content), [business](https://blog.ilexcontent.com/blog/tag/business), [Engagement](https://blog.ilexcontent.com/blog/tag/engagement), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Technology](https://blog.ilexcontent.com/blog/tag/technology) ,  20 July, 2015 <https://blog.ilexcontent.com/blog/does-your-tech-content-pass-the-would-i-read-this-test#comments-listing>

One of the biggest challenges brands face is creating content that actually matters to their audience. This is particularly true for technology companies. For them, successful content takes topics...

[Read More →](https://blog.ilexcontent.com/blog/does-your-tech-content-pass-the-would-i-read-this-test)

- [‘Would I Read This’ test](https://blog.ilexcontent.com/blog/tag/would-i-read-this-test)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Engagement](https://blog.ilexcontent.com/blog/tag/engagement)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Technology](https://blog.ilexcontent.com/blog/tag/technology)

[![Why Technology Companies Have an Advantage in Content](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.51.49.png?width=700&name=Screenshot%202021-05-21%20at%2015.51.49.png)](https://blog.ilexcontent.com/blog/why-technology-companies-have-an-advantage-in-content)

## [Why Technology Companies Have an Advantage in Content](https://blog.ilexcontent.com/blog/why-technology-companies-have-an-advantage-in-content)

[Branded content](https://blog.ilexcontent.com/blog/tag/branded-content), [Content advantage](https://blog.ilexcontent.com/blog/tag/content-advantage), [Content strategy](https://blog.ilexcontent.com/blog/tag/content-strategy), [business](https://blog.ilexcontent.com/blog/tag/business), [Innovation](https://blog.ilexcontent.com/blog/tag/innovation), [Technology Companies](https://blog.ilexcontent.com/blog/tag/technology-companies), [Technology Companies Advantage in Content](https://blog.ilexcontent.com/blog/tag/technology-companies-advantage-in-content) ,  15 April, 2015 <https://blog.ilexcontent.com/blog/why-technology-companies-have-an-advantage-in-content#comments-listing>

In 2012 branded content grew beyond well-produced video and into full-scale publishing businesses. Coca-Cola’s ‘Journey’ was launched, Jay-Z’s ‘Life+Times’ came into its own and Facebook Stories all...

[Read More →](https://blog.ilexcontent.com/blog/why-technology-companies-have-an-advantage-in-content)

- [Branded content](https://blog.ilexcontent.com/blog/tag/branded-content)
- [Content advantage](https://blog.ilexcontent.com/blog/tag/content-advantage)
- [Content strategy](https://blog.ilexcontent.com/blog/tag/content-strategy)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Innovation](https://blog.ilexcontent.com/blog/tag/innovation)
- [Technology Companies](https://blog.ilexcontent.com/blog/tag/technology-companies)
- [Technology Companies Advantage in Content](https://blog.ilexcontent.com/blog/tag/technology-companies-advantage-in-content)

[![Mcdonalds Canada](https://blog.ilexcontent.com/hs-fs/hubfs/Mcdonalds%20Canada.png?width=700&name=Mcdonalds%20Canada.png)](https://blog.ilexcontent.com/blog/the-boring-truth-about-chicken-mcnuggets)

## [The Boring Truth About Chicken McNuggets](https://blog.ilexcontent.com/blog/the-boring-truth-about-chicken-mcnuggets)

[Content Functions](https://blog.ilexcontent.com/blog/tag/content-functions), [Content power](https://blog.ilexcontent.com/blog/tag/content-power), [business](https://blog.ilexcontent.com/blog/tag/business), [Macdonald’s Canada](https://blog.ilexcontent.com/blog/tag/macdonalds-canada), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) ,  15 April, 2015 <https://blog.ilexcontent.com/blog/the-boring-truth-about-chicken-mcnuggets#comments-listing>

Macdonald’s Canada has produced a video explaining exactly how Chicken McNuggets are made. As a piece of entertainment it is simple, informative and to the point. It is pretty well a “Mr Rogers...

[Read More →](https://blog.ilexcontent.com/blog/the-boring-truth-about-chicken-mcnuggets)

- [Content Functions](https://blog.ilexcontent.com/blog/tag/content-functions)
- [Content power](https://blog.ilexcontent.com/blog/tag/content-power)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Macdonald’s Canada](https://blog.ilexcontent.com/blog/tag/macdonalds-canada)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)

[![B2B Content Marketing: Generic Comment is Not Great Content](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.52.37.png?width=700&name=Screenshot%202021-05-21%20at%2015.52.37.png)](https://blog.ilexcontent.com/blog/b2b-content-marketing-generic-comment-is-not-great-content)

## [B2B Content Marketing: Generic Comment is Not Great Content](https://blog.ilexcontent.com/blog/b2b-content-marketing-generic-comment-is-not-great-content)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing), [communications](https://blog.ilexcontent.com/blog/tag/communications), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [Content value](https://blog.ilexcontent.com/blog/tag/content-value), [business](https://blog.ilexcontent.com/blog/tag/business), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) ,  15 April, 2015 <https://blog.ilexcontent.com/blog/b2b-content-marketing-generic-comment-is-not-great-content#comments-listing>

Content marketing that targets consumers might capture the largest audiences but content for B2B businesses is where it will get the biggest returns.

[Read More →](https://blog.ilexcontent.com/blog/b2b-content-marketing-generic-comment-is-not-great-content)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing)
- [communications](https://blog.ilexcontent.com/blog/tag/communications)
- [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing)
- [Content value](https://blog.ilexcontent.com/blog/tag/content-value)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)

[![Show Not Tell: Making Mobile Money Real for Audiences](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.53.28.png?width=700&name=Screenshot%202021-05-21%20at%2015.53.28.png)](https://blog.ilexcontent.com/blog/show-not-tell-making-mobile-money-real-for-audiences)

## [Show Not Tell: Making Mobile Money Real for Audiences](https://blog.ilexcontent.com/blog/show-not-tell-making-mobile-money-real-for-audiences)

[Consumers](https://blog.ilexcontent.com/blog/tag/consumers), [business](https://blog.ilexcontent.com/blog/tag/business), [Enterprise](https://blog.ilexcontent.com/blog/tag/enterprise), [Making Mobile Money Real for Audiences](https://blog.ilexcontent.com/blog/tag/making-mobile-money-real-for-audiences), [Mobile money](https://blog.ilexcontent.com/blog/tag/mobile-money), [Mobile wallet users](https://blog.ilexcontent.com/blog/tag/mobile-wallet-users), [New technologies](https://blog.ilexcontent.com/blog/tag/new-technologies) ,  15 April, 2015 <https://blog.ilexcontent.com/blog/show-not-tell-making-mobile-money-real-for-audiences#comments-listing>

The challenge for driving adoption new technologies is simplifying the message. From eCommerce to undersea cables, the challenge for tech companies is explaining the benefits of what they do in 26...

[Read More →](https://blog.ilexcontent.com/blog/show-not-tell-making-mobile-money-real-for-audiences)

- [Consumers](https://blog.ilexcontent.com/blog/tag/consumers)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Enterprise](https://blog.ilexcontent.com/blog/tag/enterprise)
- [Making Mobile Money Real for Audiences](https://blog.ilexcontent.com/blog/tag/making-mobile-money-real-for-audiences)
- [Mobile money](https://blog.ilexcontent.com/blog/tag/mobile-money)
- [Mobile wallet users](https://blog.ilexcontent.com/blog/tag/mobile-wallet-users)
- [New technologies](https://blog.ilexcontent.com/blog/tag/new-technologies)

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