---
title: Ilex Insights (55)
description: Insights into B2B marketing for tech and telecoms  (55)
---

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com)

- [Home](https://www.ilexcontent.com)
- [Our Services](https://weare.ilexcontent.com/our-services)
- [Blog](https://blog.ilexcontent.com/blog)
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# Ilex Insights

[![Show Not Tell: Making Mobile Money Real for Audiences](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.53.28.png?width=700&name=Screenshot%202021-05-21%20at%2015.53.28.png)](https://blog.ilexcontent.com/blog/show-not-tell-making-mobile-money-real-for-audiences)

## [Show Not Tell: Making Mobile Money Real for Audiences](https://blog.ilexcontent.com/blog/show-not-tell-making-mobile-money-real-for-audiences)

[Consumers](https://blog.ilexcontent.com/blog/tag/consumers), [business](https://blog.ilexcontent.com/blog/tag/business), [Enterprise](https://blog.ilexcontent.com/blog/tag/enterprise), [Making Mobile Money Real for Audiences](https://blog.ilexcontent.com/blog/tag/making-mobile-money-real-for-audiences), [Mobile money](https://blog.ilexcontent.com/blog/tag/mobile-money), [Mobile wallet users](https://blog.ilexcontent.com/blog/tag/mobile-wallet-users), [New technologies](https://blog.ilexcontent.com/blog/tag/new-technologies) ,  15 April, 2015 <https://blog.ilexcontent.com/blog/show-not-tell-making-mobile-money-real-for-audiences#comments-listing>

The challenge for driving adoption new technologies is simplifying the message. From eCommerce to undersea cables, the challenge for tech companies is explaining the benefits of what they do in 26...

[Read More →](https://blog.ilexcontent.com/blog/show-not-tell-making-mobile-money-real-for-audiences)

- [Consumers](https://blog.ilexcontent.com/blog/tag/consumers)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Enterprise](https://blog.ilexcontent.com/blog/tag/enterprise)
- [Making Mobile Money Real for Audiences](https://blog.ilexcontent.com/blog/tag/making-mobile-money-real-for-audiences)
- [Mobile money](https://blog.ilexcontent.com/blog/tag/mobile-money)
- [Mobile wallet users](https://blog.ilexcontent.com/blog/tag/mobile-wallet-users)
- [New technologies](https://blog.ilexcontent.com/blog/tag/new-technologies)

[![Simple Execution](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.54.11.png?width=700&name=Screenshot%202021-05-21%20at%2015.54.11.png)](https://blog.ilexcontent.com/blog/simple-execution)

## [Simple Execution](https://blog.ilexcontent.com/blog/simple-execution)

[communications](https://blog.ilexcontent.com/blog/tag/communications), [Content strategy](https://blog.ilexcontent.com/blog/tag/content-strategy), [Simple Execution](https://blog.ilexcontent.com/blog/tag/simple-execution), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [The Game](https://blog.ilexcontent.com/blog/tag/the-game) ,  15 April, 2015 <https://blog.ilexcontent.com/blog/simple-execution#comments-listing>

At the beginning of January, I read The Game by Ken Dryden. A legend in Canada for being a great hockey goalie but over time has become more intriguing as a man that thinks deeply about his place in...

[Read More →](https://blog.ilexcontent.com/blog/simple-execution)

- [communications](https://blog.ilexcontent.com/blog/tag/communications)
- [Content strategy](https://blog.ilexcontent.com/blog/tag/content-strategy)
- [Simple Execution](https://blog.ilexcontent.com/blog/tag/simple-execution)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [The Game](https://blog.ilexcontent.com/blog/tag/the-game)

[![Screenshot 2019-06-28 15.36.49](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202019-06-28%2015.36.49.png?width=700&name=Screenshot%202019-06-28%2015.36.49.png)](https://blog.ilexcontent.com/blog/corporate-magazines-tesco-proves-offline-is-not-dead)

## [Corporate Magazines: Tesco Proves Offline is Not Dead](https://blog.ilexcontent.com/blog/corporate-magazines-tesco-proves-offline-is-not-dead)

[B2C](https://blog.ilexcontent.com/blog/tag/b2c), [communications](https://blog.ilexcontent.com/blog/tag/communications), [Corporate magazines](https://blog.ilexcontent.com/blog/tag/corporate-magazines), [business](https://blog.ilexcontent.com/blog/tag/business), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Offline](https://blog.ilexcontent.com/blog/tag/offline), [Tesco](https://blog.ilexcontent.com/blog/tag/tesco) ,  15 April, 2015 <https://blog.ilexcontent.com/blog/corporate-magazines-tesco-proves-offline-is-not-dead#comments-listing>

Corporate magazines are still one of those most effective ways for brands to effectively tell their story and capture an audience. The digital marketing revolution has overshadowed some of the basics...

[Read More →](https://blog.ilexcontent.com/blog/corporate-magazines-tesco-proves-offline-is-not-dead)

- [B2C](https://blog.ilexcontent.com/blog/tag/b2c)
- [communications](https://blog.ilexcontent.com/blog/tag/communications)
- [Corporate magazines](https://blog.ilexcontent.com/blog/tag/corporate-magazines)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Offline](https://blog.ilexcontent.com/blog/tag/offline)
- [Tesco](https://blog.ilexcontent.com/blog/tag/tesco)

[![B2B Agency Report Card – What We Are Hearing](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.55.02.png?width=700&name=Screenshot%202021-05-21%20at%2015.55.02.png)](https://blog.ilexcontent.com/blog/b2b-agency-report-card-what-we-are-hearing)

## [B2B Agency Report Card – What We Are Hearing](https://blog.ilexcontent.com/blog/b2b-agency-report-card-what-we-are-hearing)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B Agency Report Card](https://blog.ilexcontent.com/blog/tag/b2b-agency-report-card), [Content strategy](https://blog.ilexcontent.com/blog/tag/content-strategy), [business](https://blog.ilexcontent.com/blog/tag/business), [Marketing and communications](https://blog.ilexcontent.com/blog/tag/marketing-and-communications), [Quality expectations](https://blog.ilexcontent.com/blog/tag/quality-expectations) ,  15 April, 2015 <https://blog.ilexcontent.com/blog/b2b-agency-report-card-what-we-are-hearing#comments-listing>

Many of our clients come to us after being disappointed by traditional or conventional PR and marketing agencies. They ask us to either fix the damage done or get quick results to get them back on...

[Read More →](https://blog.ilexcontent.com/blog/b2b-agency-report-card-what-we-are-hearing)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B Agency Report Card](https://blog.ilexcontent.com/blog/tag/b2b-agency-report-card)
- [Content strategy](https://blog.ilexcontent.com/blog/tag/content-strategy)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Marketing and communications](https://blog.ilexcontent.com/blog/tag/marketing-and-communications)
- [Quality expectations](https://blog.ilexcontent.com/blog/tag/quality-expectations)

[![The Unexpected Benefits of Training](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.55.45.png?width=700&name=Screenshot%202021-05-21%20at%2015.55.45.png)](https://blog.ilexcontent.com/blog/the-unexpected-benefits-of-training)

## [The Unexpected Benefits of Training](https://blog.ilexcontent.com/blog/the-unexpected-benefits-of-training)

[Training sessions](https://blog.ilexcontent.com/blog/tag/training-sessions), [Web writing](https://blog.ilexcontent.com/blog/tag/web-writing), [Action plan](https://blog.ilexcontent.com/blog/tag/action-plan), [Benefits of Training](https://blog.ilexcontent.com/blog/tag/benefits-of-training), [Content formation](https://blog.ilexcontent.com/blog/tag/content-formation), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) ,  15 April, 2015 <https://blog.ilexcontent.com/blog/the-unexpected-benefits-of-training#comments-listing>

Ilex has embarked on a series of seven training sessions across the UK focused on writing for the web. As we hold these sessions, we are seeing how training can not only give organisations tips and...

[Read More →](https://blog.ilexcontent.com/blog/the-unexpected-benefits-of-training)

- [Training sessions](https://blog.ilexcontent.com/blog/tag/training-sessions)
- [Web writing](https://blog.ilexcontent.com/blog/tag/web-writing)
- [Action plan](https://blog.ilexcontent.com/blog/tag/action-plan)
- [Benefits of Training](https://blog.ilexcontent.com/blog/tag/benefits-of-training)
- [Content formation](https://blog.ilexcontent.com/blog/tag/content-formation)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)

[![Influencer Opportunities and The Tipping Point](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.56.31.png?width=700&name=Screenshot%202021-05-21%20at%2015.56.31.png)](https://blog.ilexcontent.com/blog/influencer-opportunities-and-the-tipping-point)

## [Influencer Opportunities and The Tipping Point](https://blog.ilexcontent.com/blog/influencer-opportunities-and-the-tipping-point)

[Uncategorised](https://blog.ilexcontent.com/blog/tag/uncategorised), [Communication](https://blog.ilexcontent.com/blog/tag/communication), [Strategic content](https://blog.ilexcontent.com/blog/tag/strategic-content), [Influencer Opportunities](https://blog.ilexcontent.com/blog/tag/influencer-opportunities), [Mapping influence](https://blog.ilexcontent.com/blog/tag/mapping-influence), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [The Tipping Point](https://blog.ilexcontent.com/blog/tag/the-tipping-point) ,  15 April, 2015 <https://blog.ilexcontent.com/blog/influencer-opportunities-and-the-tipping-point#comments-listing>

It has been 12 years since Malcom Gladwell’s The Tipping Point was released and subsequently hit the New York Times Best Seller List. Gladwell explored the anatomy of influence breaking down how...

[Read More →](https://blog.ilexcontent.com/blog/influencer-opportunities-and-the-tipping-point)

- [Uncategorised](https://blog.ilexcontent.com/blog/tag/uncategorised)
- [Communication](https://blog.ilexcontent.com/blog/tag/communication)
- [Strategic content](https://blog.ilexcontent.com/blog/tag/strategic-content)
- [Influencer Opportunities](https://blog.ilexcontent.com/blog/tag/influencer-opportunities)
- [Mapping influence](https://blog.ilexcontent.com/blog/tag/mapping-influence)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [The Tipping Point](https://blog.ilexcontent.com/blog/tag/the-tipping-point)

[![Digital Magazines: Content that Works Hard for a Brand](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.57.20.png?width=700&name=Screenshot%202021-05-21%20at%2015.57.20.png)](https://blog.ilexcontent.com/blog/digital-magazines-content-that-works-hard-for-a-brand)

## [Digital Magazines: Content that Works Hard for a Brand](https://blog.ilexcontent.com/blog/digital-magazines-content-that-works-hard-for-a-brand)

[Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative), [Coca Cola](https://blog.ilexcontent.com/blog/tag/coca-cola), [business](https://blog.ilexcontent.com/blog/tag/business), [Digital content](https://blog.ilexcontent.com/blog/tag/digital-content), [Digital Magazines](https://blog.ilexcontent.com/blog/tag/digital-magazines), [Magazine](https://blog.ilexcontent.com/blog/tag/magazine) ,  15 April, 2015 <https://blog.ilexcontent.com/blog/digital-magazines-content-that-works-hard-for-a-brand#comments-listing>

While journalists may not be in demand, the skills of a journalist are becoming invaluable. Magazine content is a familiar way to tell a story, engage an audience and ultimately influence them. Those...

[Read More →](https://blog.ilexcontent.com/blog/digital-magazines-content-that-works-hard-for-a-brand)

- [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative)
- [Coca Cola](https://blog.ilexcontent.com/blog/tag/coca-cola)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Digital content](https://blog.ilexcontent.com/blog/tag/digital-content)
- [Digital Magazines](https://blog.ilexcontent.com/blog/tag/digital-magazines)
- [Magazine](https://blog.ilexcontent.com/blog/tag/magazine)

[![Messaging: Who Are You And Where Are You Going?](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.58.11.png?width=700&name=Screenshot%202021-05-21%20at%2015.58.11.png)](https://blog.ilexcontent.com/blog/messaging-who-are-you-and-where-are-you-going)

## [Messaging: Who Are You And Where Are You Going?](https://blog.ilexcontent.com/blog/messaging-who-are-you-and-where-are-you-going)

[Content](https://blog.ilexcontent.com/blog/tag/content), [Simplifying messaging](https://blog.ilexcontent.com/blog/tag/simplifying-messaging), [business](https://blog.ilexcontent.com/blog/tag/business), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Messaging](https://blog.ilexcontent.com/blog/tag/messaging) ,  15 April, 2015 <https://blog.ilexcontent.com/blog/messaging-who-are-you-and-where-are-you-going#comments-listing>

The most common question we get from technology clients is how to simplify their messaging. Each client will have different needs but at the core of it they want to explain who they are and where...

[Read More →](https://blog.ilexcontent.com/blog/messaging-who-are-you-and-where-are-you-going)

- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Simplifying messaging](https://blog.ilexcontent.com/blog/tag/simplifying-messaging)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Messaging](https://blog.ilexcontent.com/blog/tag/messaging)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/asd.png?width=700&name=asd.png)](https://blog.ilexcontent.com/blog/the-b2b-content-checklist)

## [The B2B Content Checklist](https://blog.ilexcontent.com/blog/the-b2b-content-checklist)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing), [communications](https://blog.ilexcontent.com/blog/tag/communications), [Content](https://blog.ilexcontent.com/blog/tag/content), [business](https://blog.ilexcontent.com/blog/tag/business), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [news](https://blog.ilexcontent.com/blog/tag/news) ,  26 March, 2015 <https://blog.ilexcontent.com/blog/the-b2b-content-checklist#comments-listing>

Our B2B clients biggest concern when creating content is that what they produce will not grab their audience’s attention. When content is created for content’s sake or to simply demonstrate activity...

[Read More →](https://blog.ilexcontent.com/blog/the-b2b-content-checklist)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing)
- [communications](https://blog.ilexcontent.com/blog/tag/communications)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [news](https://blog.ilexcontent.com/blog/tag/news)

[![Making Marketing Work for Sales Teams](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.59.34.png?width=700&name=Screenshot%202021-05-21%20at%2015.59.34.png)](https://blog.ilexcontent.com/blog/making-marketing-work-for-sales-teams)

## [Making Marketing Work for Sales Teams](https://blog.ilexcontent.com/blog/making-marketing-work-for-sales-teams)

[Viral](https://blog.ilexcontent.com/blog/tag/viral), [Whitepaper](https://blog.ilexcontent.com/blog/tag/whitepaper), [Advertorial](https://blog.ilexcontent.com/blog/tag/advertorial), [Branded content](https://blog.ilexcontent.com/blog/tag/branded-content), [Content](https://blog.ilexcontent.com/blog/tag/content), [Management](https://blog.ilexcontent.com/blog/tag/management), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [PR](https://blog.ilexcontent.com/blog/tag/pr), [Revenue](https://blog.ilexcontent.com/blog/tag/revenue), [Sales](https://blog.ilexcontent.com/blog/tag/sales) ,  19 July, 2012 <https://blog.ilexcontent.com/blog/making-marketing-work-for-sales-teams#comments-listing>

In the economic climate the key thing for any business is its bottom line. Sales become increasingly important when there is less money to go around. As well as a great product you also need a crack...

[Read More →](https://blog.ilexcontent.com/blog/making-marketing-work-for-sales-teams)

- [Viral](https://blog.ilexcontent.com/blog/tag/viral)
- [Whitepaper](https://blog.ilexcontent.com/blog/tag/whitepaper)
- [Advertorial](https://blog.ilexcontent.com/blog/tag/advertorial)
- [Branded content](https://blog.ilexcontent.com/blog/tag/branded-content)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Management](https://blog.ilexcontent.com/blog/tag/management)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [PR](https://blog.ilexcontent.com/blog/tag/pr)
- [Revenue](https://blog.ilexcontent.com/blog/tag/revenue)
- [Sales](https://blog.ilexcontent.com/blog/tag/sales)

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