LinkedIn is the top social media platform used by B2B marketers today, making it crucial for all kinds of businesses. While most people in the B2B sector mainly focus on their company’s LinkedIn page, an important factor that is often overlooked is your own personal LinkedIn profile.
Since potential customers often look at the personal profiles of B2B business owners and employees, it is important to keep your own LinkedIn profile refined and professional to represent your company in the best light.
While your profile summary is arguably the most important aspect of your profile, the other sections should not be overlooked as they all contribute to building a full, all-rounded view of you as a person.
Your Profile Visuals
Using a professional profile photo is important to ensure people view you and your company in the best light, and it immediately makes your profile look more impressive. Simply wearing smart clothes and taking your photo in a room with bright, natural lighting can make all the difference
Your header should match your personal/professional brand, hopefully reflecting or relating to what you do and what inspires you. Alternatively, simply choosing a header that matches the colours in your profile photo can create a cleaner and more interesting profile for viewers.
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Experience Sections
Your Work Experience section should not only list the tasks you did at that job, but should demonstrate the impact you had on the company and how you excelled through key accomplishments. Volunteer experiences are a good way of showing that you are a charitable person who likes to give back to the community, which reflects well on your personality.
The Education section is important as it showcases your academic accomplishments that helped you get to where you are today. A full education and work experience history is good practice for a well-presented LinkedIn profile that provides details of the different stages in your professional life.
Personal Sections
The Skills & Endorsements section is a useful way to demonstrate your core strengths. You can pinpoint the exact areas you excel at, and people who have seen these strengths first-hand can endorse you or leave a recommendation on your profile. This is a great way to back up your claims with evidence.
The Accomplishments section is another great way to showcase your professional accomplishments such as honors, awards and courses. This demonstrates dedication to your professional area of interest and shows that you go beyond a day-to-day job.
The Interests section is an easy way to quickly show profile viewers your main interests, both personally and professionally, and helps to shape a complete profile of who you are as a person.
By refining each of these sections to match your personal and professional life, you can build a full LinkedIn profile that gives the right impression to potential customers of your organisation.
If you would like to learn more about building a professional personal LinkedIn profile to better represent your B2B company, you can book a meeting with us here: