---
title: Risks in the Rise of AI
description: Risks in the Rise of AI
image: https://blog.ilexcontent.com/hubfs/Copy%20of%20Top%205%20predictions%20for%20communications%202024%20-%20Blog%20-1.gif
---

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# Risks in the Rise of AI

[![](https://blog.ilexcontent.com/hubfs/Copy%20of%20Top%205%20predictions%20for%20communications%202024%20-%20Blog%20-1.gif)](https://blog.ilexcontent.com/hubfs/Copy%20of%20Top%205%20predictions%20for%20communications%202024%20-%20Blog%20-1.gif)

Our founder and CEO, Lucia Barbato, recently shared how specialist expertise can help to bolster your AI application in an article with [Communicate Magazine](https://www.communicatemagazine.com/features/2023/risks-in-the-rise-of-ai-maximising-ai-s-value-with-a-specialist-s-expertise/). 

Generalist Artificial Intelligence (AI) tools such as ChatGPT are now accessible to anyone with an internet connection. While AI will bring many positives to the communications sector, it still requires the support of specialists, especially in B2B technology. AI is only as good as the data or content it is provided with, ensuring niche or specialised topics require a human’s input.  

While AI is here to stay, its proliferation demands that communications teams become increasingly specialised in their industry sector. 

 

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 Posted on 17th November 2023 in [Advertisement](https://blog.ilexcontent.com/blog/tag/advertisement), [Advertising into the Future](https://blog.ilexcontent.com/blog/tag/advertising-into-the-future), [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post), [Blogs](https://blog.ilexcontent.com/blog/tag/blogs), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Digital Transformation](https://blog.ilexcontent.com/blog/tag/digital-transformation)

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