Salesforce is a cloud-based customer relationship management (CRM) platform for companies to interact with their customers. The platform helps to unify a company’s consumer touchpoints on a single CRM system, allowing employees to interact with their customers as one sole entity.
So, imagine if a world existed where lead generation is integrated seamlessly with your CRM, whilst empowering your sales team and supercharging your marketing campaigns.
Well with HubSpot, it can. HubSpot allows you to sync your Salesforce account for a more efficient, trustworthy and powerful integration between your two databases.
Send precious lead intelligence to your sales team.
With the new by-directional sync, you can update one system and automatically see the changes in another, allowing you to send over important lead intelligence like email opens, social media engagement, website activity, and more to your sales team. This lead data is key in order to prioritise your outreach and advance the rate at which leads become sales.
Closing the loop between marketing and sales.
The integration allows you to use contacts or accounts from your Salesforce, to help personalise your marketing emails, segment your database and send emails on behalf of the sales team. This means you’ll never have to import or export information regarding a campaign to and from HubSpot or Salesforce.
Essentially, your sales team will close successful leads, to which Salesforce will send revenue data from closed-won opportunities right into HubSpot, allowing you to tie specific marketing campaigns to real income.
Do you want to learn how we can keep your marketing and sales databases working in perfect harmony?