Public Relations (PR) and marketing have seen drastic shifts in recent years. Online platforms and social media have fundamentally changed how PR is delivered and received. It’s important for...
What Are the Implications of Generative AI for Public Relations?
Artificial Intelligence (AI) is the simulation of human intelligence processes by machines, especially computer systems. As a concept, AI has been around since the 1950s, but it has seen a surge in...
Elevating your B2B Marketing Strategy - The Power of LinkedIn and Twitter
Social media is constantly evolving. Initially created as a platform for keeping in touch with contacts, it has now become a vital tool for effectively reaching and engaging with targeted audiences...
Ilex Attending CCT 2023
Meet Ilex at The Cloud, Content and Telecoms Summit in Dublin, from the 20th-21st June.
The Importance of SEO in Achieving B2B Marketing Success
Search Engine Optimisation (SEO)is astrategyused to drivepotential interest to your website organically. It is used by businesses to achieve a higher ranking in search engines, such as Google. Higher...
The Power of Video Content for Marketing in a Digital World
Over the past 15 years, the modern digital landscape has changed in ways we couldn’t even imagine. At the time, YouTube was starting to gain popularity by giving people a platform to share...
Empowering Future Female Leaders: Q&A With Ilex Founder and CEO Lucia Barbato
To acknowledge international women's day this year we’ve sat down with Founder and CEO of Ilex Content Strategies, Lucia Barbato. The team at Ilex is backed by the expertise of talented women who are...
National Apprenticeship Week
6th-12th February is National Apprenticeship Week, bringing together businesses and apprentices across the country to shine a light on apprentices' positive impact on individuals, businesses and the...
