---
title: Ilex Insights | B2B strategy
description: B2B strategy | Insights into B2B marketing for tech and telecoms
---

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com)

- [Home](https://www.ilexcontent.com)
- [Our Services](https://weare.ilexcontent.com/our-services)
- [Blog](https://blog.ilexcontent.com/blog)
- [Contact Us](https://www.ilexcontent.com/#contact)

# Posts Tagged: b2b strategy

## [Ilex is celebrating 12 years of innovation](https://blog.ilexcontent.com/blog/12thanniversary)

[Advertisement](https://blog.ilexcontent.com/blog/tag/advertisement), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post), [Blogs](https://blog.ilexcontent.com/blog/tag/blogs), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing) ,  28 August, 2024 <https://blog.ilexcontent.com/blog/12thanniversary#comments-listing>

This year marks a significant milestone for Ilex Content Strategies as we celebrate our 12th anniversary.

[Read More →](https://blog.ilexcontent.com/blog/12thanniversary)

- [Advertisement](https://blog.ilexcontent.com/blog/tag/advertisement)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing)
- [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy)
- [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post)
- [Blogs](https://blog.ilexcontent.com/blog/tag/blogs)
- [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing)
- [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20has%20been%20shortlisted-2.gif?width=700&name=Ilex%20has%20been%20shortlisted-2.gif)](https://blog.ilexcontent.com/blog/strategies-for-tracking-the-success-of-an-earned-media-campaign-0)

## [Ilex Content Strategies Shortlisted in Two Categories at Central South Business Awards ](https://blog.ilexcontent.com/blog/strategies-for-tracking-the-success-of-an-earned-media-campaign-0)

[Awards](https://blog.ilexcontent.com/blog/tag/awards), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post), [Blogs](https://blog.ilexcontent.com/blog/tag/blogs) ,  06 June, 2024 <https://blog.ilexcontent.com/blog/strategies-for-tracking-the-success-of-an-earned-media-campaign-0#comments-listing>

After gaining clients wins around the world, the global B2B marketing and communications agency is in the running for the Professional Services and Business Growth Awards .

[Read More →](https://blog.ilexcontent.com/blog/strategies-for-tracking-the-success-of-an-earned-media-campaign-0)

- [Awards](https://blog.ilexcontent.com/blog/tag/awards)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy)
- [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post)
- [Blogs](https://blog.ilexcontent.com/blog/tag/blogs)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Blog%20Graphic%20Draft-1.gif?width=700&name=Ilex%20Blog%20Graphic%20Draft-1.gif)](https://blog.ilexcontent.com/blog/strategies-for-tracking-the-success-of-an-earned-media-campaign)

## [Strategies for Tracking the Success of an Earned Media Campaign](https://blog.ilexcontent.com/blog/strategies-for-tracking-the-success-of-an-earned-media-campaign)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post), [Blogs](https://blog.ilexcontent.com/blog/tag/blogs), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Earned Media](https://blog.ilexcontent.com/blog/tag/earned-media) ,  16 April, 2024 <https://blog.ilexcontent.com/blog/strategies-for-tracking-the-success-of-an-earned-media-campaign#comments-listing>

In today's marketing world, media campaigns have become a cornerstone of day-to-day business. Getting your message out through targeted channels has never been easier, with social media platforms...

[Read More →](https://blog.ilexcontent.com/blog/strategies-for-tracking-the-success-of-an-earned-media-campaign)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy)
- [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post)
- [Blogs](https://blog.ilexcontent.com/blog/tag/blogs)
- [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing)
- [Earned Media](https://blog.ilexcontent.com/blog/tag/earned-media)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20blog%20image-2.gif?width=700&name=Ilex%20blog%20image-2.gif)](https://blog.ilexcontent.com/blog/social-media-in-b2b-creating-an-effective-strategy-to-attract-and-retain-customers)

## [Social Media in B2B: Creating an Effective Strategy to Attract and Retain Customers](https://blog.ilexcontent.com/blog/social-media-in-b2b-creating-an-effective-strategy-to-attract-and-retain-customers)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post), [Blogs](https://blog.ilexcontent.com/blog/tag/blogs), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing) ,  18 January, 2024 <https://blog.ilexcontent.com/blog/social-media-in-b2b-creating-an-effective-strategy-to-attract-and-retain-customers#comments-listing>

Social Media in B2B: Creating an Effective Strategy to Attract and Retain Customers

[Read More →](https://blog.ilexcontent.com/blog/social-media-in-b2b-creating-an-effective-strategy-to-attract-and-retain-customers)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy)
- [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post)
- [Blogs](https://blog.ilexcontent.com/blog/tag/blogs)
- [Social Media](https://blog.ilexcontent.com/blog/tag/social-media)
- [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy)
- [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/SmartCIC%20Appoints%20Chris%20Harper%20as%20Strategic%20Board%20Advisor%20to%20Accelerate%20Global%20Growth.gif?width=700&name=SmartCIC%20Appoints%20Chris%20Harper%20as%20Strategic%20Board%20Advisor%20to%20Accelerate%20Global%20Growth.gif)](https://blog.ilexcontent.com/blog/marketing)

## [Elevating your B2B Marketing Strategy - The Power of LinkedIn and Twitter](https://blog.ilexcontent.com/blog/marketing)

[Twitter](https://blog.ilexcontent.com/blog/tag/twitter), [Agency](https://blog.ilexcontent.com/blog/tag/agency), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [LinkedIn](https://blog.ilexcontent.com/blog/tag/linkedin), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies) ,  17 May, 2023 <https://blog.ilexcontent.com/blog/marketing#comments-listing>

Social media is constantly evolving. Initially created as a platform for keeping in touch with contacts, it has now become a vital tool for effectively reaching and engaging with targeted audiences...

[Read More →](https://blog.ilexcontent.com/blog/marketing)

- [Twitter](https://blog.ilexcontent.com/blog/tag/twitter)
- [Agency](https://blog.ilexcontent.com/blog/tag/agency)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy)
- [LinkedIn](https://blog.ilexcontent.com/blog/tag/linkedin)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/SEO%20blog%20GIF%20LinkedIn.gif?width=700&name=SEO%20blog%20GIF%20LinkedIn.gif)](https://blog.ilexcontent.com/blog/seo)

## [The Importance of SEO in Achieving B2B Marketing Success](https://blog.ilexcontent.com/blog/seo)

[Agency](https://blog.ilexcontent.com/blog/tag/agency), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [SEO](https://blog.ilexcontent.com/blog/tag/seo), [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies) ,  12 April, 2023 <https://blog.ilexcontent.com/blog/seo#comments-listing>

Search Engine Optimisation (SEO)is astrategyused to drivepotential interest to your website organically. It is used by businesses to achieve a higher ranking in search engines, such as Google. Higher...

[Read More →](https://blog.ilexcontent.com/blog/seo)

- [Agency](https://blog.ilexcontent.com/blog/tag/agency)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [SEO](https://blog.ilexcontent.com/blog/tag/seo)
- [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies)

[![4 Reasons Why Header](https://blog.ilexcontent.com/hs-fs/hubfs/Safe%20in%20Sussex%20(3).gif?width=700&name=Safe%20in%20Sussex%20(3).gif)](https://blog.ilexcontent.com/blog/4-reasons-why-your-business-should-be-entering-industry-awards)

## [4 Reasons Why Your Business Should be Entering Industry Awards](https://blog.ilexcontent.com/blog/4-reasons-why-your-business-should-be-entering-industry-awards)

[Voice](https://blog.ilexcontent.com/blog/tag/voice), [Awards](https://blog.ilexcontent.com/blog/tag/awards), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [business](https://blog.ilexcontent.com/blog/tag/business), [Industry](https://blog.ilexcontent.com/blog/tag/industry), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Awareness](https://blog.ilexcontent.com/blog/tag/awareness), [Talent](https://blog.ilexcontent.com/blog/tag/talent) ,  16 December, 2022 <https://blog.ilexcontent.com/blog/4-reasons-why-your-business-should-be-entering-industry-awards#comments-listing>

The new year will bring a range of opportunities for your business and one of the biggest will be industry awards.

[Read More →](https://blog.ilexcontent.com/blog/4-reasons-why-your-business-should-be-entering-industry-awards)

- [Voice](https://blog.ilexcontent.com/blog/tag/voice)
- [Awards](https://blog.ilexcontent.com/blog/tag/awards)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Industry](https://blog.ilexcontent.com/blog/tag/industry)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Awareness](https://blog.ilexcontent.com/blog/tag/awareness)
- [Talent](https://blog.ilexcontent.com/blog/tag/talent)

[![safe in sussex](https://blog.ilexcontent.com/hs-fs/hubfs/Safe%20in%20Sussex%20(2).gif?width=700&name=Safe%20in%20Sussex%20(2).gif)](https://blog.ilexcontent.com/blog/ilex-has-chosen-safe-in-sussex-as-the-local-charity)

## [Ilex has chosen Safe in Sussex for its Christmas Donation](https://blog.ilexcontent.com/blog/ilex-has-chosen-safe-in-sussex-as-the-local-charity)

[B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [B2B. Telecom](https://blog.ilexcontent.com/blog/tag/b2b-telecom), [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post), [charity](https://blog.ilexcontent.com/blog/tag/charity), [Industry](https://blog.ilexcontent.com/blog/tag/industry), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications), [donations](https://blog.ilexcontent.com/blog/tag/donations), [sussex](https://blog.ilexcontent.com/blog/tag/sussex) ,  30 November, 2022 <https://blog.ilexcontent.com/blog/ilex-has-chosen-safe-in-sussex-as-the-local-charity#comments-listing>

[Read More →](https://blog.ilexcontent.com/blog/ilex-has-chosen-safe-in-sussex-as-the-local-charity)

- [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing)
- [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy)
- [B2B. Telecom](https://blog.ilexcontent.com/blog/tag/b2b-telecom)
- [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post)
- [charity](https://blog.ilexcontent.com/blog/tag/charity)
- [Industry](https://blog.ilexcontent.com/blog/tag/industry)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications)
- [donations](https://blog.ilexcontent.com/blog/tag/donations)
- [sussex](https://blog.ilexcontent.com/blog/tag/sussex)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Safe%20in%20Sussex%20(1).gif?width=700&name=Safe%20in%20Sussex%20(1).gif)](https://blog.ilexcontent.com/blog/running-for-the-one-in-ten)

## [Running For the One in Ten](https://blog.ilexcontent.com/blog/running-for-the-one-in-ten)

[B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [B2B. Telecom](https://blog.ilexcontent.com/blog/tag/b2b-telecom), [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post), [charity](https://blog.ilexcontent.com/blog/tag/charity), [Industry](https://blog.ilexcontent.com/blog/tag/industry), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications), [donations](https://blog.ilexcontent.com/blog/tag/donations), [edinburgh](https://blog.ilexcontent.com/blog/tag/edinburgh), [endometriosis](https://blog.ilexcontent.com/blog/tag/endometriosis), [marathon](https://blog.ilexcontent.com/blog/tag/marathon) ,  15 November, 2022 <https://blog.ilexcontent.com/blog/running-for-the-one-in-ten#comments-listing>

Our PR Apprentice, Tilly, is running the Edinburgh marathon in May for Endometriosis UK.

[Read More →](https://blog.ilexcontent.com/blog/running-for-the-one-in-ten)

- [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing)
- [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy)
- [B2B. Telecom](https://blog.ilexcontent.com/blog/tag/b2b-telecom)
- [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post)
- [charity](https://blog.ilexcontent.com/blog/tag/charity)
- [Industry](https://blog.ilexcontent.com/blog/tag/industry)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications)
- [donations](https://blog.ilexcontent.com/blog/tag/donations)
- [edinburgh](https://blog.ilexcontent.com/blog/tag/edinburgh)
- [endometriosis](https://blog.ilexcontent.com/blog/tag/endometriosis)
- [marathon](https://blog.ilexcontent.com/blog/tag/marathon)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Cybersecurity%20Month%2002%20(2)-1.gif?width=700&name=Cybersecurity%20Month%2002%20(2)-1.gif)](https://blog.ilexcontent.com/blog/how-the-post-pandemic-digital-workloads-are-driving-demand-for-cyber-safe-virtual-events)

## [How the Post-Pandemic Digital Workloads are Driving Demand for Events](https://blog.ilexcontent.com/blog/how-the-post-pandemic-digital-workloads-are-driving-demand-for-cyber-safe-virtual-events)

[B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [B2B. Telecom](https://blog.ilexcontent.com/blog/tag/b2b-telecom), [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post), [Computer](https://blog.ilexcontent.com/blog/tag/computer), [Cyber Security](https://blog.ilexcontent.com/blog/tag/cyber-security), [Data](https://blog.ilexcontent.com/blog/tag/data), [Digital](https://blog.ilexcontent.com/blog/tag/digital), [Event](https://blog.ilexcontent.com/blog/tag/event), [Industry](https://blog.ilexcontent.com/blog/tag/industry), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications), [Cyberattacks](https://blog.ilexcontent.com/blog/tag/cyberattacks), [pandemic](https://blog.ilexcontent.com/blog/tag/pandemic), [cyber breach](https://blog.ilexcontent.com/blog/tag/cyber-breach), [cyber security awareness month](https://blog.ilexcontent.com/blog/tag/cyber-security-awareness-month), [statistics](https://blog.ilexcontent.com/blog/tag/statistics) ,  28 October, 2022 <https://blog.ilexcontent.com/blog/how-the-post-pandemic-digital-workloads-are-driving-demand-for-cyber-safe-virtual-events#comments-listing>

[Read More →](https://blog.ilexcontent.com/blog/how-the-post-pandemic-digital-workloads-are-driving-demand-for-cyber-safe-virtual-events)

- [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing)
- [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy)
- [B2B. Telecom](https://blog.ilexcontent.com/blog/tag/b2b-telecom)
- [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post)
- [Computer](https://blog.ilexcontent.com/blog/tag/computer)
- [Cyber Security](https://blog.ilexcontent.com/blog/tag/cyber-security)
- [Data](https://blog.ilexcontent.com/blog/tag/data)
- [Digital](https://blog.ilexcontent.com/blog/tag/digital)
- [Event](https://blog.ilexcontent.com/blog/tag/event)
- [Industry](https://blog.ilexcontent.com/blog/tag/industry)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications)
- [Cyberattacks](https://blog.ilexcontent.com/blog/tag/cyberattacks)
- [pandemic](https://blog.ilexcontent.com/blog/tag/pandemic)
- [cyber breach](https://blog.ilexcontent.com/blog/tag/cyber-breach)
- [cyber security awareness month](https://blog.ilexcontent.com/blog/tag/cyber-security-awareness-month)
- [statistics](https://blog.ilexcontent.com/blog/tag/statistics)

Page 1 of 3 [1](https://blog.ilexcontent.com/blog/tag/b2b-strategy/page/1) [2](https://blog.ilexcontent.com/blog/tag/b2b-strategy/page/2) [3](https://blog.ilexcontent.com/blog/tag/b2b-strategy/page/3) [Next ›](https://blog.ilexcontent.com/blog/tag/b2b-strategy/page/2) [Last ››](https://blog.ilexcontent.com/blog/tag/b2b-strategy/page/3)

### Recent Posts

### Recent Comments

[![Ilex Content](https://blog.ilexcontent.com/hubfs/ilexcontent_April2019/Images/logo-small.png)](https://www.ilexcontent.com/)

[Email](mailto:info@ilexcontent.com)

[Twitter](https://twitter.com/ilexcontent)

[LinkedIn](https://www.linkedin.com/company/ilex-content-strategies)

Copyright 2023 © Ilex Content Strategies Ltd.