--- title: Ilex Insights | B2B (7) description: B2B | Insights into B2B marketing for tech and telecoms (7) --- [![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com) - [Home](https://www.ilexcontent.com) - [Our Services](https://weare.ilexcontent.com/our-services) - [Blog](https://blog.ilexcontent.com/blog) - [Contact Us](https://www.ilexcontent.com/#contact) # Posts Tagged: b2b [![](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-07-09%20at%2009.52.56.png?width=700&name=Screenshot%202021-07-09%20at%2009.52.56.png)](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-05-07-2021-0) ## [B2B TECH & TELECOMS NEWS (05/07/2021 - 09/07/2021)](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-05-07-2021-0) [5G](https://blog.ilexcontent.com/blog/tag/5g), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [CyberSecurity](https://blog.ilexcontent.com/blog/tag/cybersecurity), [Data Centre](https://blog.ilexcontent.com/blog/tag/data-centre), [news](https://blog.ilexcontent.com/blog/tag/news), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [acquisition](https://blog.ilexcontent.com/blog/tag/acquisition), [Ransomware](https://blog.ilexcontent.com/blog/tag/ransomware), [appointment](https://blog.ilexcontent.com/blog/tag/appointment) , 09 July, 2021 In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including data centres, appointments, 5G, edge computing, cybersecurity and... [Read More →](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-05-07-2021-0) - [5G](https://blog.ilexcontent.com/blog/tag/5g) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [CyberSecurity](https://blog.ilexcontent.com/blog/tag/cybersecurity) - [Data Centre](https://blog.ilexcontent.com/blog/tag/data-centre) - [news](https://blog.ilexcontent.com/blog/tag/news) - [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms) - [acquisition](https://blog.ilexcontent.com/blog/tag/acquisition) - [Ransomware](https://blog.ilexcontent.com/blog/tag/ransomware) - [appointment](https://blog.ilexcontent.com/blog/tag/appointment) [![Breaking Down the Reach KPI: The 4 Elements Your B2B Business Should be Tracking](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-06-18%20at%2010.44.13.png?width=700&name=Screenshot%202021-06-18%20at%2010.44.13.png)](https://blog.ilexcontent.com/blog/breaking-down-the-reach-kpi-the-4-elements-your-b2b-business-should-be-tracking) ## [Breaking Down the Reach KPI: The 4 Elements Your B2B Business Should be Tracking](https://blog.ilexcontent.com/blog/breaking-down-the-reach-kpi-the-4-elements-your-b2b-business-should-be-tracking) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [KPIs](https://blog.ilexcontent.com/blog/tag/kpis) , 05 July, 2021 The first step to understanding your presence and value on social media is through tracking your social media KPIs. In our previous blog, ‘Tracking the Right KPIs for Your B2B Social Media Strategy,’... [Read More →](https://blog.ilexcontent.com/blog/breaking-down-the-reach-kpi-the-4-elements-your-b2b-business-should-be-tracking) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Social Media](https://blog.ilexcontent.com/blog/tag/social-media) - [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy) - [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) - [KPIs](https://blog.ilexcontent.com/blog/tag/kpis) [![B2B Tech & Telecoms News](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-07-01%20at%2009.20.42.png?width=700&name=Screenshot%202021-07-01%20at%2009.20.42.png)](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-02-07-2021) ## [B2B TECH & TELECOMS NEWS (28/06/2021 - 02/07/2021)](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-02-07-2021) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Cloud](https://blog.ilexcontent.com/blog/tag/cloud), [Data Centre](https://blog.ilexcontent.com/blog/tag/data-centre), [Startups](https://blog.ilexcontent.com/blog/tag/startups), [Messaging](https://blog.ilexcontent.com/blog/tag/messaging), [news](https://blog.ilexcontent.com/blog/tag/news), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [CryptoCurrency](https://blog.ilexcontent.com/blog/tag/cryptocurrency), [Point of Presence](https://blog.ilexcontent.com/blog/tag/point-of-presence) , 02 July, 2021 In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including data centres, messaging, cryptocurrency, start-ups and cloud. [Read More →](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-02-07-2021) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Cloud](https://blog.ilexcontent.com/blog/tag/cloud) - [Data Centre](https://blog.ilexcontent.com/blog/tag/data-centre) - [Startups](https://blog.ilexcontent.com/blog/tag/startups) - [Messaging](https://blog.ilexcontent.com/blog/tag/messaging) - [news](https://blog.ilexcontent.com/blog/tag/news) - [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms) - [CryptoCurrency](https://blog.ilexcontent.com/blog/tag/cryptocurrency) - [Point of Presence](https://blog.ilexcontent.com/blog/tag/point-of-presence) [![5 Steps to Creating an Effective Marketing Strategy](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-07-14%20at%2015.26.12.png?width=700&name=Screenshot%202021-07-14%20at%2015.26.12.png)](https://blog.ilexcontent.com/blog/5-steps-to-creating-an-effective-marketing-strategy) ## [5 Steps to Creating an Effective Marketing Strategy](https://blog.ilexcontent.com/blog/5-steps-to-creating-an-effective-marketing-strategy) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Technology](https://blog.ilexcontent.com/blog/tag/technology), [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications), [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies) , 28 June, 2021 B2B tech and telecoms enterprises benefit from a consolidated marketing strategy to simplify the complexity of their offerings in a way which potential customers can understand. [Read More →](https://blog.ilexcontent.com/blog/5-steps-to-creating-an-effective-marketing-strategy) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [Technology](https://blog.ilexcontent.com/blog/tag/technology) - [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications) - [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies) [![B2B Tech & Telecoms News](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-06-24%20at%2010.16.45.png?width=700&name=Screenshot%202021-06-24%20at%2010.16.45.png)](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-18-06-2021-0-0) ## [B2B TECH & TELECOMS NEWS (21/06/2021 - 25/06/2021)](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-18-06-2021-0-0) [AI](https://blog.ilexcontent.com/blog/tag/ai), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Data Centre](https://blog.ilexcontent.com/blog/tag/data-centre), [Malware](https://blog.ilexcontent.com/blog/tag/malware), [Mobile](https://blog.ilexcontent.com/blog/tag/mobile), [Network](https://blog.ilexcontent.com/blog/tag/network), [news](https://blog.ilexcontent.com/blog/tag/news), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Virtual Reality](https://blog.ilexcontent.com/blog/tag/virtual-reality) , 25 June, 2021 In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including mobile, malware, networks, VR, data centres and AI. [Read More →](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-18-06-2021-0-0) - [AI](https://blog.ilexcontent.com/blog/tag/ai) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Data Centre](https://blog.ilexcontent.com/blog/tag/data-centre) - [Malware](https://blog.ilexcontent.com/blog/tag/malware) - [Mobile](https://blog.ilexcontent.com/blog/tag/mobile) - [Network](https://blog.ilexcontent.com/blog/tag/network) - [news](https://blog.ilexcontent.com/blog/tag/news) - [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms) - [Virtual Reality](https://blog.ilexcontent.com/blog/tag/virtual-reality) [![Tracking the Right KPIs for Your B2B Social Media Strategy](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-07-14%20at%2015.22.53.png?width=700&name=Screenshot%202021-07-14%20at%2015.22.53.png)](https://blog.ilexcontent.com/blog/tracking-the-right-kpis-for-your-b2b-social-media-strategy) ## [Tracking the Right KPIs for Your B2B Social Media Strategy](https://blog.ilexcontent.com/blog/tracking-the-right-kpis-for-your-b2b-social-media-strategy) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [KPIs](https://blog.ilexcontent.com/blog/tag/kpis) , 21 June, 2021 Measuring and evaluating the success of a brand goes beyond justifying a marketing budget. Tracking specific insights enables a business to ensure its social media strategy is connecting to the right... [Read More →](https://blog.ilexcontent.com/blog/tracking-the-right-kpis-for-your-b2b-social-media-strategy) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy) - [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) - [KPIs](https://blog.ilexcontent.com/blog/tag/kpis) [![B2B Tech & Telecoms News](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-06-18%20at%2010.29.08.png?width=700&name=Screenshot%202021-06-18%20at%2010.29.08.png)](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-18-06-2021-0) ## [B2B TECH & TELECOMS NEWS (14/06/21-18/06/21)](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-18-06-2021-0) [5G](https://blog.ilexcontent.com/blog/tag/5g), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [CyberSecurity](https://blog.ilexcontent.com/blog/tag/cybersecurity), [Data Centre](https://blog.ilexcontent.com/blog/tag/data-centre), [news](https://blog.ilexcontent.com/blog/tag/news), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [aquisition](https://blog.ilexcontent.com/blog/tag/aquisition), [satellite](https://blog.ilexcontent.com/blog/tag/satellite), [legislation](https://blog.ilexcontent.com/blog/tag/legislation) , 18 June, 2021 In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including 5G, satellites, acquisition, data centres and legislation. [Read More →](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-18-06-2021-0) - [5G](https://blog.ilexcontent.com/blog/tag/5g) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [CyberSecurity](https://blog.ilexcontent.com/blog/tag/cybersecurity) - [Data Centre](https://blog.ilexcontent.com/blog/tag/data-centre) - [news](https://blog.ilexcontent.com/blog/tag/news) - [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms) - [aquisition](https://blog.ilexcontent.com/blog/tag/aquisition) - [satellite](https://blog.ilexcontent.com/blog/tag/satellite) - [legislation](https://blog.ilexcontent.com/blog/tag/legislation) [![B2B Decision-Making: How Buyers Choice Paralysis is Affecting Your Sales](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-28%20at%2010.10.17.png?width=700&name=Screenshot%202021-05-28%20at%2010.10.17.png)](https://blog.ilexcontent.com/blog/b2b-decision-making-how-buyers-choice-paralysis-is-affecting-your-sales) ## [B2B Decision-Making: How Buyers Choice Paralysis is Affecting Your Sales](https://blog.ilexcontent.com/blog/b2b-decision-making-how-buyers-choice-paralysis-is-affecting-your-sales) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Sales](https://blog.ilexcontent.com/blog/tag/sales), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [buyers](https://blog.ilexcontent.com/blog/tag/buyers) , 14 June, 2021 Have you ever been overwhelmed by the number of choices you have for a purchase that is seemingly simple? It could be at the beach, buying an ice-cream and you cannot pick between the 10 flavours on... [Read More →](https://blog.ilexcontent.com/blog/b2b-decision-making-how-buyers-choice-paralysis-is-affecting-your-sales) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Sales](https://blog.ilexcontent.com/blog/tag/sales) - [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) - [buyers](https://blog.ilexcontent.com/blog/tag/buyers) [![B2B tech and telecoms news](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-06-11%20at%2010.02.26.png?width=700&name=Screenshot%202021-06-11%20at%2010.02.26.png)](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-11-06-2021-) ## [B2B TECH & TELECOMS NEWS (07/06/21-11/06/21)](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-11-06-2021-) [5G](https://blog.ilexcontent.com/blog/tag/5g), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [CyberSecurity](https://blog.ilexcontent.com/blog/tag/cybersecurity), [Data Centre](https://blog.ilexcontent.com/blog/tag/data-centre), [news](https://blog.ilexcontent.com/blog/tag/news), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [CryptoCurrency](https://blog.ilexcontent.com/blog/tag/cryptocurrency), [CSP](https://blog.ilexcontent.com/blog/tag/csp) , 11 June, 2021 In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including 5G, cryptocurrency, cybersecurity, data centres and CSPs. [Read More →](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-11-06-2021-) - [5G](https://blog.ilexcontent.com/blog/tag/5g) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [CyberSecurity](https://blog.ilexcontent.com/blog/tag/cybersecurity) - [Data Centre](https://blog.ilexcontent.com/blog/tag/data-centre) - [news](https://blog.ilexcontent.com/blog/tag/news) - [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms) - [CryptoCurrency](https://blog.ilexcontent.com/blog/tag/cryptocurrency) - [CSP](https://blog.ilexcontent.com/blog/tag/csp) [![](https://blog.ilexcontent.com/hs-fs/hubfs/zxc.png?width=700&name=zxc.png)](https://blog.ilexcontent.com/blog/how-b2b-businesses-can-create-new-opportunities-with-social-media-marketing) ## [How B2B Businesses Can Create New Opportunities with Social Media Marketing](https://blog.ilexcontent.com/blog/how-b2b-businesses-can-create-new-opportunities-with-social-media-marketing) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Social Media Marketing](https://blog.ilexcontent.com/blog/tag/social-media-marketing), [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Tech](https://blog.ilexcontent.com/blog/tag/tech) , 07 June, 2021 Today, a large proportion of businesses are on social media, and this should include your B2B tech and telecoms business. Social Media Marketing (SMM) is a critical part of a marketing strategy.... [Read More →](https://blog.ilexcontent.com/blog/how-b2b-businesses-can-create-new-opportunities-with-social-media-marketing) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Social Media](https://blog.ilexcontent.com/blog/tag/social-media) - [Social Media Marketing](https://blog.ilexcontent.com/blog/tag/social-media-marketing) - [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy) - [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) Page 7 of 23 [‹‹ First](https://blog.ilexcontent.com/blog/tag/b2b/page/1) [‹ Previous](https://blog.ilexcontent.com/blog/tag/b2b/page/6) [1](https://blog.ilexcontent.com/blog/tag/b2b/page/1) [...](https://blog.ilexcontent.com/blog/tag/b2b/page/2) [5](https://blog.ilexcontent.com/blog/tag/b2b/page/5) [6](https://blog.ilexcontent.com/blog/tag/b2b/page/6) [7](https://blog.ilexcontent.com/blog/tag/b2b/page/7) [8](https://blog.ilexcontent.com/blog/tag/b2b/page/8) [9](https://blog.ilexcontent.com/blog/tag/b2b/page/9) [...](https://blog.ilexcontent.com/blog/tag/b2b/page/12) [23](https://blog.ilexcontent.com/blog/tag/b2b/page/23) [Next ›](https://blog.ilexcontent.com/blog/tag/b2b/page/8) [Last ››](https://blog.ilexcontent.com/blog/tag/b2b/page/23) ### Recent Posts ### Recent Comments [![Ilex Content](https://blog.ilexcontent.com/hubfs/ilexcontent_April2019/Images/logo-small.png)](https://www.ilexcontent.com/) [Email](mailto:info@ilexcontent.com) [Twitter](https://twitter.com/ilexcontent) [LinkedIn](https://www.linkedin.com/company/ilex-content-strategies) Copyright 2023 © Ilex Content Strategies Ltd.