---
title: Ilex Insights | B2C
description: B2C | Insights into B2B marketing for tech and telecoms
---

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# Posts Tagged: b2c

[![Nexflix logo](https://blog.ilexcontent.com/hs-fs/hubfs/Nexflix%20logo.png?width=700&name=Nexflix%20logo.png)](https://blog.ilexcontent.com/blog/what-businesses-can-learn-from-netflixs-content-strategy)

## [What Businesses Can Learn from Netflix’s Content Strategy](https://blog.ilexcontent.com/blog/what-businesses-can-learn-from-netflixs-content-strategy)

[Uncategorised](https://blog.ilexcontent.com/blog/tag/uncategorised), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2C](https://blog.ilexcontent.com/blog/tag/b2c), [CEO](https://blog.ilexcontent.com/blog/tag/ceo), [Consumer](https://blog.ilexcontent.com/blog/tag/consumer), [Content](https://blog.ilexcontent.com/blog/tag/content), [Service Provider](https://blog.ilexcontent.com/blog/tag/service-provider), [Stories](https://blog.ilexcontent.com/blog/tag/stories), [Story](https://blog.ilexcontent.com/blog/tag/story), [Strategy](https://blog.ilexcontent.com/blog/tag/strategy), [Streaming](https://blog.ilexcontent.com/blog/tag/streaming), [business](https://blog.ilexcontent.com/blog/tag/business), [Delivery](https://blog.ilexcontent.com/blog/tag/delivery), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Mobile](https://blog.ilexcontent.com/blog/tag/mobile), [MWC17](https://blog.ilexcontent.com/blog/tag/mwc17), [Netflix](https://blog.ilexcontent.com/blog/tag/netflix), [Platform](https://blog.ilexcontent.com/blog/tag/platform), [Reed Hastings](https://blog.ilexcontent.com/blog/tag/reed-hastings) ,  06 March, 2017 <https://blog.ilexcontent.com/blog/what-businesses-can-learn-from-netflixs-content-strategy#comments-listing>

At Mobile World Congress last week Netflix CEO and co-founder Reed Hastings discussed the company’s vision and strategy for content in 2017. He explained that while accommodating to things like...

[Read More →](https://blog.ilexcontent.com/blog/what-businesses-can-learn-from-netflixs-content-strategy)

- [Uncategorised](https://blog.ilexcontent.com/blog/tag/uncategorised)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2C](https://blog.ilexcontent.com/blog/tag/b2c)
- [CEO](https://blog.ilexcontent.com/blog/tag/ceo)
- [Consumer](https://blog.ilexcontent.com/blog/tag/consumer)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Service Provider](https://blog.ilexcontent.com/blog/tag/service-provider)
- [Stories](https://blog.ilexcontent.com/blog/tag/stories)
- [Story](https://blog.ilexcontent.com/blog/tag/story)
- [Strategy](https://blog.ilexcontent.com/blog/tag/strategy)
- [Streaming](https://blog.ilexcontent.com/blog/tag/streaming)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Delivery](https://blog.ilexcontent.com/blog/tag/delivery)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Mobile](https://blog.ilexcontent.com/blog/tag/mobile)
- [MWC17](https://blog.ilexcontent.com/blog/tag/mwc17)
- [Netflix](https://blog.ilexcontent.com/blog/tag/netflix)
- [Platform](https://blog.ilexcontent.com/blog/tag/platform)
- [Reed Hastings](https://blog.ilexcontent.com/blog/tag/reed-hastings)

[![How to Create Contagious Content](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.33.17.png?width=700&name=Screenshot%202021-05-21%20at%2015.33.17.png)](https://blog.ilexcontent.com/blog/how-to-create-contagious-content)

## [How to Create Contagious Content](https://blog.ilexcontent.com/blog/how-to-create-contagious-content)

[Viral](https://blog.ilexcontent.com/blog/tag/viral), [Virality](https://blog.ilexcontent.com/blog/tag/virality), [YouTube](https://blog.ilexcontent.com/blog/tag/youtube), [Agency](https://blog.ilexcontent.com/blog/tag/agency), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2C](https://blog.ilexcontent.com/blog/tag/b2c), [Blendtec](https://blog.ilexcontent.com/blog/tag/blendtec), [Budget](https://blog.ilexcontent.com/blog/tag/budget), [Contagious](https://blog.ilexcontent.com/blog/tag/contagious), [Content Marketing Agency](https://blog.ilexcontent.com/blog/tag/content-marketing-agency), [Expenditure](https://blog.ilexcontent.com/blog/tag/expenditure), [Jonah Berger](https://blog.ilexcontent.com/blog/tag/jonah-berger), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Product Marketing](https://blog.ilexcontent.com/blog/tag/product-marketing), [Subscribers](https://blog.ilexcontent.com/blog/tag/subscribers) ,  17 February, 2017 <https://blog.ilexcontent.com/blog/how-to-create-contagious-content#comments-listing>

Jonah Berger, a marketing professor at the University of Pennsylvania and bestselling author, published his book “Contagious: Why Things Catch On” in 2013. The book explores what it is that really...

[Read More →](https://blog.ilexcontent.com/blog/how-to-create-contagious-content)

- [Viral](https://blog.ilexcontent.com/blog/tag/viral)
- [Virality](https://blog.ilexcontent.com/blog/tag/virality)
- [YouTube](https://blog.ilexcontent.com/blog/tag/youtube)
- [Agency](https://blog.ilexcontent.com/blog/tag/agency)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2C](https://blog.ilexcontent.com/blog/tag/b2c)
- [Blendtec](https://blog.ilexcontent.com/blog/tag/blendtec)
- [Budget](https://blog.ilexcontent.com/blog/tag/budget)
- [Contagious](https://blog.ilexcontent.com/blog/tag/contagious)
- [Content Marketing Agency](https://blog.ilexcontent.com/blog/tag/content-marketing-agency)
- [Expenditure](https://blog.ilexcontent.com/blog/tag/expenditure)
- [Jonah Berger](https://blog.ilexcontent.com/blog/tag/jonah-berger)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Product Marketing](https://blog.ilexcontent.com/blog/tag/product-marketing)
- [Subscribers](https://blog.ilexcontent.com/blog/tag/subscribers)

[![Screenshot 2019-06-28 14.43.44](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202019-06-28%2014.43.44.png?width=700&name=Screenshot%202019-06-28%2014.43.44.png)](https://blog.ilexcontent.com/blog/what-the-it-and-tech-industry-can-learn-from-intels-marketing-campaign)

## [What the IT and Tech Industry Can Learn from Intel’s Marketing Campaign](https://blog.ilexcontent.com/blog/what-the-it-and-tech-industry-can-learn-from-intels-marketing-campaign)

[Usain Bolt](https://blog.ilexcontent.com/blog/tag/usain-bolt), [USP](https://blog.ilexcontent.com/blog/tag/usp), [Video](https://blog.ilexcontent.com/blog/tag/video), [Virgin](https://blog.ilexcontent.com/blog/tag/virgin), [World Record](https://blog.ilexcontent.com/blog/tag/world-record), [2016](https://blog.ilexcontent.com/blog/tag/2016), [Advertisement](https://blog.ilexcontent.com/blog/tag/advertisement), [Audience](https://blog.ilexcontent.com/blog/tag/audience), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2C](https://blog.ilexcontent.com/blog/tag/b2c), [Big Bang Theory](https://blog.ilexcontent.com/blog/tag/big-bang-theory), [Branded content](https://blog.ilexcontent.com/blog/tag/branded-content), [Branding](https://blog.ilexcontent.com/blog/tag/branding), [Brands](https://blog.ilexcontent.com/blog/tag/brands), [Celebrities](https://blog.ilexcontent.com/blog/tag/celebrities), [Computer](https://blog.ilexcontent.com/blog/tag/computer), [Content](https://blog.ilexcontent.com/blog/tag/content), [Speed](https://blog.ilexcontent.com/blog/tag/speed), [Endorsements](https://blog.ilexcontent.com/blog/tag/endorsements), [Future](https://blog.ilexcontent.com/blog/tag/future), [Iconic](https://blog.ilexcontent.com/blog/tag/iconic), [Intel](https://blog.ilexcontent.com/blog/tag/intel), [Intelligence](https://blog.ilexcontent.com/blog/tag/intelligence), [IT](https://blog.ilexcontent.com/blog/tag/it), [Jim Parsons](https://blog.ilexcontent.com/blog/tag/jim-parsons), [Lightning](https://blog.ilexcontent.com/blog/tag/lightning), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Messaging](https://blog.ilexcontent.com/blog/tag/messaging), [Michael Phelps](https://blog.ilexcontent.com/blog/tag/michael-phelps), [Mo Farah](https://blog.ilexcontent.com/blog/tag/mo-farah), [Olympics](https://blog.ilexcontent.com/blog/tag/olympics), [Processing](https://blog.ilexcontent.com/blog/tag/processing), [Rio](https://blog.ilexcontent.com/blog/tag/rio), [Swimmer](https://blog.ilexcontent.com/blog/tag/swimmer), [Targeting](https://blog.ilexcontent.com/blog/tag/targeting), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Telco](https://blog.ilexcontent.com/blog/tag/telco) ,  13 October, 2016 <https://blog.ilexcontent.com/blog/what-the-it-and-tech-industry-can-learn-from-intels-marketing-campaign#comments-listing>

This week Intel kick-started its new integrated marketing campaign for Intel-powered PCs. It is common knowledge that marketing IT and technology products, especially operating software, is not...

[Read More →](https://blog.ilexcontent.com/blog/what-the-it-and-tech-industry-can-learn-from-intels-marketing-campaign)

- [Usain Bolt](https://blog.ilexcontent.com/blog/tag/usain-bolt)
- [USP](https://blog.ilexcontent.com/blog/tag/usp)
- [Video](https://blog.ilexcontent.com/blog/tag/video)
- [Virgin](https://blog.ilexcontent.com/blog/tag/virgin)
- [World Record](https://blog.ilexcontent.com/blog/tag/world-record)
- [2016](https://blog.ilexcontent.com/blog/tag/2016)
- [Advertisement](https://blog.ilexcontent.com/blog/tag/advertisement)
- [Audience](https://blog.ilexcontent.com/blog/tag/audience)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2C](https://blog.ilexcontent.com/blog/tag/b2c)
- [Big Bang Theory](https://blog.ilexcontent.com/blog/tag/big-bang-theory)
- [Branded content](https://blog.ilexcontent.com/blog/tag/branded-content)
- [Branding](https://blog.ilexcontent.com/blog/tag/branding)
- [Brands](https://blog.ilexcontent.com/blog/tag/brands)
- [Celebrities](https://blog.ilexcontent.com/blog/tag/celebrities)
- [Computer](https://blog.ilexcontent.com/blog/tag/computer)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Speed](https://blog.ilexcontent.com/blog/tag/speed)
- [Endorsements](https://blog.ilexcontent.com/blog/tag/endorsements)
- [Future](https://blog.ilexcontent.com/blog/tag/future)
- [Iconic](https://blog.ilexcontent.com/blog/tag/iconic)
- [Intel](https://blog.ilexcontent.com/blog/tag/intel)
- [Intelligence](https://blog.ilexcontent.com/blog/tag/intelligence)
- [IT](https://blog.ilexcontent.com/blog/tag/it)
- [Jim Parsons](https://blog.ilexcontent.com/blog/tag/jim-parsons)
- [Lightning](https://blog.ilexcontent.com/blog/tag/lightning)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Messaging](https://blog.ilexcontent.com/blog/tag/messaging)
- [Michael Phelps](https://blog.ilexcontent.com/blog/tag/michael-phelps)
- [Mo Farah](https://blog.ilexcontent.com/blog/tag/mo-farah)
- [Olympics](https://blog.ilexcontent.com/blog/tag/olympics)
- [Processing](https://blog.ilexcontent.com/blog/tag/processing)
- [Rio](https://blog.ilexcontent.com/blog/tag/rio)
- [Swimmer](https://blog.ilexcontent.com/blog/tag/swimmer)
- [Targeting](https://blog.ilexcontent.com/blog/tag/targeting)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Telco](https://blog.ilexcontent.com/blog/tag/telco)

[![Screenshot 2019-06-28 15.36.49](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202019-06-28%2015.36.49.png?width=700&name=Screenshot%202019-06-28%2015.36.49.png)](https://blog.ilexcontent.com/blog/corporate-magazines-tesco-proves-offline-is-not-dead)

## [Corporate Magazines: Tesco Proves Offline is Not Dead](https://blog.ilexcontent.com/blog/corporate-magazines-tesco-proves-offline-is-not-dead)

[B2C](https://blog.ilexcontent.com/blog/tag/b2c), [communications](https://blog.ilexcontent.com/blog/tag/communications), [Corporate magazines](https://blog.ilexcontent.com/blog/tag/corporate-magazines), [business](https://blog.ilexcontent.com/blog/tag/business), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Offline](https://blog.ilexcontent.com/blog/tag/offline), [Tesco](https://blog.ilexcontent.com/blog/tag/tesco) ,  15 April, 2015 <https://blog.ilexcontent.com/blog/corporate-magazines-tesco-proves-offline-is-not-dead#comments-listing>

Corporate magazines are still one of those most effective ways for brands to effectively tell their story and capture an audience. The digital marketing revolution has overshadowed some of the basics...

[Read More →](https://blog.ilexcontent.com/blog/corporate-magazines-tesco-proves-offline-is-not-dead)

- [B2C](https://blog.ilexcontent.com/blog/tag/b2c)
- [communications](https://blog.ilexcontent.com/blog/tag/communications)
- [Corporate magazines](https://blog.ilexcontent.com/blog/tag/corporate-magazines)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Offline](https://blog.ilexcontent.com/blog/tag/offline)
- [Tesco](https://blog.ilexcontent.com/blog/tag/tesco)

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