---
title: Ilex Insights | Blog Post
description: Blog Post | Insights into B2B marketing for tech and telecoms
---

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com)

- [Home](https://www.ilexcontent.com)
- [Our Services](https://weare.ilexcontent.com/our-services)
- [Blog](https://blog.ilexcontent.com/blog)
- [Contact Us](https://www.ilexcontent.com/#contact)

# Posts Tagged: blog post

## [Ilex is celebrating 12 years of innovation](https://blog.ilexcontent.com/blog/12thanniversary)

[Advertisement](https://blog.ilexcontent.com/blog/tag/advertisement), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post), [Blogs](https://blog.ilexcontent.com/blog/tag/blogs), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing) ,  28 August, 2024 <https://blog.ilexcontent.com/blog/12thanniversary#comments-listing>

This year marks a significant milestone for Ilex Content Strategies as we celebrate our 12th anniversary.

[Read More →](https://blog.ilexcontent.com/blog/12thanniversary)

- [Advertisement](https://blog.ilexcontent.com/blog/tag/advertisement)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing)
- [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy)
- [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post)
- [Blogs](https://blog.ilexcontent.com/blog/tag/blogs)
- [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing)
- [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Blog%20banners.png?width=700&name=Ilex%20Blog%20banners.png)](https://blog.ilexcontent.com/blog/ilex-video-services-0-0)

## [Ilex Visual Design Services](https://blog.ilexcontent.com/blog/ilex-video-services-0-0)

[Advertisement](https://blog.ilexcontent.com/blog/tag/advertisement), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing), [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post), [Blogs](https://blog.ilexcontent.com/blog/tag/blogs), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [video content](https://blog.ilexcontent.com/blog/tag/video-content), [design](https://blog.ilexcontent.com/blog/tag/design) ,  07 August, 2024 <https://blog.ilexcontent.com/blog/ilex-video-services-0-0#comments-listing>

In B2B marketing, visual design is more than just about creativity,it plays a transformative role in connecting businesses with their audience, shaping brand perception, and driving engagement. By...

[Read More →](https://blog.ilexcontent.com/blog/ilex-video-services-0-0)

- [Advertisement](https://blog.ilexcontent.com/blog/tag/advertisement)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing)
- [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post)
- [Blogs](https://blog.ilexcontent.com/blog/tag/blogs)
- [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [video content](https://blog.ilexcontent.com/blog/tag/video-content)
- [design](https://blog.ilexcontent.com/blog/tag/design)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Blog%20banners.gif?width=700&name=Ilex%20Blog%20banners.gif)](https://blog.ilexcontent.com/blog/ilex-video-services-0)

## [Ilex Video Services](https://blog.ilexcontent.com/blog/ilex-video-services-0)

[Video](https://blog.ilexcontent.com/blog/tag/video), [Advertisement](https://blog.ilexcontent.com/blog/tag/advertisement), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing), [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post), [Blogs](https://blog.ilexcontent.com/blog/tag/blogs), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Digital Transformation](https://blog.ilexcontent.com/blog/tag/digital-transformation), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) ,  10 July, 2024 <https://blog.ilexcontent.com/blog/ilex-video-services-0#comments-listing>

Video contenthas emerged as one of the best ways for B2B brands to build trust, communicate innovation, and reach a wider audience. Video content gives the opportunity to engage, educate, and inspire...

[Read More →](https://blog.ilexcontent.com/blog/ilex-video-services-0)

- [Video](https://blog.ilexcontent.com/blog/tag/video)
- [Advertisement](https://blog.ilexcontent.com/blog/tag/advertisement)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing)
- [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post)
- [Blogs](https://blog.ilexcontent.com/blog/tag/blogs)
- [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing)
- [Digital Transformation](https://blog.ilexcontent.com/blog/tag/digital-transformation)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20has%20been%20shortlisted-2.gif?width=700&name=Ilex%20has%20been%20shortlisted-2.gif)](https://blog.ilexcontent.com/blog/strategies-for-tracking-the-success-of-an-earned-media-campaign-0)

## [Ilex Content Strategies Shortlisted in Two Categories at Central South Business Awards ](https://blog.ilexcontent.com/blog/strategies-for-tracking-the-success-of-an-earned-media-campaign-0)

[Awards](https://blog.ilexcontent.com/blog/tag/awards), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post), [Blogs](https://blog.ilexcontent.com/blog/tag/blogs) ,  06 June, 2024 <https://blog.ilexcontent.com/blog/strategies-for-tracking-the-success-of-an-earned-media-campaign-0#comments-listing>

After gaining clients wins around the world, the global B2B marketing and communications agency is in the running for the Professional Services and Business Growth Awards .

[Read More →](https://blog.ilexcontent.com/blog/strategies-for-tracking-the-success-of-an-earned-media-campaign-0)

- [Awards](https://blog.ilexcontent.com/blog/tag/awards)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy)
- [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post)
- [Blogs](https://blog.ilexcontent.com/blog/tag/blogs)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Blog%20Graphic%20Draft-1.gif?width=700&name=Ilex%20Blog%20Graphic%20Draft-1.gif)](https://blog.ilexcontent.com/blog/strategies-for-tracking-the-success-of-an-earned-media-campaign)

## [Strategies for Tracking the Success of an Earned Media Campaign](https://blog.ilexcontent.com/blog/strategies-for-tracking-the-success-of-an-earned-media-campaign)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post), [Blogs](https://blog.ilexcontent.com/blog/tag/blogs), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Earned Media](https://blog.ilexcontent.com/blog/tag/earned-media) ,  16 April, 2024 <https://blog.ilexcontent.com/blog/strategies-for-tracking-the-success-of-an-earned-media-campaign#comments-listing>

In today's marketing world, media campaigns have become a cornerstone of day-to-day business. Getting your message out through targeted channels has never been easier, with social media platforms...

[Read More →](https://blog.ilexcontent.com/blog/strategies-for-tracking-the-success-of-an-earned-media-campaign)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy)
- [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post)
- [Blogs](https://blog.ilexcontent.com/blog/tag/blogs)
- [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing)
- [Earned Media](https://blog.ilexcontent.com/blog/tag/earned-media)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/2024%20b2b%20image.gif?width=700&name=2024%20b2b%20image.gif)](https://blog.ilexcontent.com/blog/videoforb2b-0)

## [Why 2024 Will be the year of video for B2B](https://blog.ilexcontent.com/blog/videoforb2b-0)

[Video](https://blog.ilexcontent.com/blog/tag/video), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post), [Blogs](https://blog.ilexcontent.com/blog/tag/blogs), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Digital Transformation](https://blog.ilexcontent.com/blog/tag/digital-transformation) ,  28 February, 2024 <https://blog.ilexcontent.com/blog/videoforb2b-0#comments-listing>

Our founder and CEO, Lucia Barbato, has been talking to Communicate Magazine about the importance of video for B2B.

[Read More →](https://blog.ilexcontent.com/blog/videoforb2b-0)

- [Video](https://blog.ilexcontent.com/blog/tag/video)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post)
- [Blogs](https://blog.ilexcontent.com/blog/tag/blogs)
- [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing)
- [Digital Transformation](https://blog.ilexcontent.com/blog/tag/digital-transformation)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20blog%20image-2.gif?width=700&name=Ilex%20blog%20image-2.gif)](https://blog.ilexcontent.com/blog/social-media-in-b2b-creating-an-effective-strategy-to-attract-and-retain-customers)

## [Social Media in B2B: Creating an Effective Strategy to Attract and Retain Customers](https://blog.ilexcontent.com/blog/social-media-in-b2b-creating-an-effective-strategy-to-attract-and-retain-customers)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post), [Blogs](https://blog.ilexcontent.com/blog/tag/blogs), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing) ,  18 January, 2024 <https://blog.ilexcontent.com/blog/social-media-in-b2b-creating-an-effective-strategy-to-attract-and-retain-customers#comments-listing>

Social Media in B2B: Creating an Effective Strategy to Attract and Retain Customers

[Read More →](https://blog.ilexcontent.com/blog/social-media-in-b2b-creating-an-effective-strategy-to-attract-and-retain-customers)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy)
- [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post)
- [Blogs](https://blog.ilexcontent.com/blog/tag/blogs)
- [Social Media](https://blog.ilexcontent.com/blog/tag/social-media)
- [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy)
- [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Copy%20of%20Top%205%20predictions%20for%20communications%202024%20-%20Blog%20-3.gif?width=700&name=Copy%20of%20Top%205%20predictions%20for%20communications%202024%20-%20Blog%20-3.gif)](https://blog.ilexcontent.com/blog/bugbountyroi)

## [Bug bounty ROI](https://blog.ilexcontent.com/blog/bugbountyroi)

[Advertisement](https://blog.ilexcontent.com/blog/tag/advertisement), [Advertising into the Future](https://blog.ilexcontent.com/blog/tag/advertising-into-the-future), [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post), [Blogs](https://blog.ilexcontent.com/blog/tag/blogs), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Digital Transformation](https://blog.ilexcontent.com/blog/tag/digital-transformation) ,  22 November, 2023 <https://blog.ilexcontent.com/blog/bugbountyroi#comments-listing>

Our founder and CEO, Lucia Barbato, has been talking to Intigriti about the potential PR cost of a security breach.

[Read More →](https://blog.ilexcontent.com/blog/bugbountyroi)

- [Advertisement](https://blog.ilexcontent.com/blog/tag/advertisement)
- [Advertising into the Future](https://blog.ilexcontent.com/blog/tag/advertising-into-the-future)
- [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post)
- [Blogs](https://blog.ilexcontent.com/blog/tag/blogs)
- [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing)
- [Digital Transformation](https://blog.ilexcontent.com/blog/tag/digital-transformation)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Copy%20of%20Top%205%20predictions%20for%20communications%202024%20-%20Blog%20-1.gif?width=700&name=Copy%20of%20Top%205%20predictions%20for%20communications%202024%20-%20Blog%20-1.gif)](https://blog.ilexcontent.com/blog/risksintheriseofai)

## [Risks in the Rise of AI](https://blog.ilexcontent.com/blog/risksintheriseofai)

[Advertisement](https://blog.ilexcontent.com/blog/tag/advertisement), [Advertising into the Future](https://blog.ilexcontent.com/blog/tag/advertising-into-the-future), [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post), [Blogs](https://blog.ilexcontent.com/blog/tag/blogs), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Digital Transformation](https://blog.ilexcontent.com/blog/tag/digital-transformation) ,  17 November, 2023 <https://blog.ilexcontent.com/blog/risksintheriseofai#comments-listing>

Our founder and CEO, Lucia Barbato, recently shared how specialist expertise can help to bolster your AI application in an article with Communicate Magazine.

[Read More →](https://blog.ilexcontent.com/blog/risksintheriseofai)

- [Advertisement](https://blog.ilexcontent.com/blog/tag/advertisement)
- [Advertising into the Future](https://blog.ilexcontent.com/blog/tag/advertising-into-the-future)
- [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post)
- [Blogs](https://blog.ilexcontent.com/blog/tag/blogs)
- [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing)
- [Digital Transformation](https://blog.ilexcontent.com/blog/tag/digital-transformation)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20blog%20image.jpg?width=700&name=Ilex%20blog%20image.jpg)](https://blog.ilexcontent.com/blog/the-power-of-stand-out-social-media-visuals-in-b2b)

## [The Power of Stand-Out Social Media Visuals in B2B](https://blog.ilexcontent.com/blog/the-power-of-stand-out-social-media-visuals-in-b2b)

[Advertisement](https://blog.ilexcontent.com/blog/tag/advertisement), [Advertising into the Future](https://blog.ilexcontent.com/blog/tag/advertising-into-the-future), [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post), [Blogs](https://blog.ilexcontent.com/blog/tag/blogs), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Digital Transformation](https://blog.ilexcontent.com/blog/tag/digital-transformation) ,  16 October, 2023 <https://blog.ilexcontent.com/blog/the-power-of-stand-out-social-media-visuals-in-b2b#comments-listing>

The Power of Stand-Out Social Media Visuals in B2B: Driving New Growth and Engagement from Your Posts

[Read More →](https://blog.ilexcontent.com/blog/the-power-of-stand-out-social-media-visuals-in-b2b)

- [Advertisement](https://blog.ilexcontent.com/blog/tag/advertisement)
- [Advertising into the Future](https://blog.ilexcontent.com/blog/tag/advertising-into-the-future)
- [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post)
- [Blogs](https://blog.ilexcontent.com/blog/tag/blogs)
- [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing)
- [Digital Transformation](https://blog.ilexcontent.com/blog/tag/digital-transformation)

Page 1 of 2 [1](https://blog.ilexcontent.com/blog/tag/blog-post/page/1) [2](https://blog.ilexcontent.com/blog/tag/blog-post/page/2) [Next ›](https://blog.ilexcontent.com/blog/tag/blog-post/page/2) [Last ››](https://blog.ilexcontent.com/blog/tag/blog-post/page/2)

### Recent Posts

### Recent Comments

[![Ilex Content](https://blog.ilexcontent.com/hubfs/ilexcontent_April2019/Images/logo-small.png)](https://www.ilexcontent.com/)

[Email](mailto:info@ilexcontent.com)

[Twitter](https://twitter.com/ilexcontent)

[LinkedIn](https://www.linkedin.com/company/ilex-content-strategies)

Copyright 2023 © Ilex Content Strategies Ltd.