---
title: Ilex Insights | Brand narrative
description: Brand narrative | Insights into B2B marketing for tech and telecoms
---

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com)

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# Posts Tagged: brand narrative

[![5 B2B Videos that are Great at Visual Storytelling](https://blog.ilexcontent.com/hs-fs/hubfs/Picture2-3.png?width=700&name=Picture2-3.png)](https://blog.ilexcontent.com/blog/5-b2b-videos-that-are-great-at-visual-storytelling)

## [5 B2B Videos that are Great at Visual Storytelling](https://blog.ilexcontent.com/blog/5-b2b-videos-that-are-great-at-visual-storytelling)

[Video](https://blog.ilexcontent.com/blog/tag/video), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative), [Creativity](https://blog.ilexcontent.com/blog/tag/creativity), [Simplifying messaging](https://blog.ilexcontent.com/blog/tag/simplifying-messaging), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Planning](https://blog.ilexcontent.com/blog/tag/planning) ,  21 November, 2019 <https://blog.ilexcontent.com/blog/5-b2b-videos-that-are-great-at-visual-storytelling#comments-listing>

[Read More →](https://blog.ilexcontent.com/blog/5-b2b-videos-that-are-great-at-visual-storytelling)

- [Video](https://blog.ilexcontent.com/blog/tag/video)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative)
- [Creativity](https://blog.ilexcontent.com/blog/tag/creativity)
- [Simplifying messaging](https://blog.ilexcontent.com/blog/tag/simplifying-messaging)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Planning](https://blog.ilexcontent.com/blog/tag/planning)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/jgh.png?width=700&name=jgh.png)](https://blog.ilexcontent.com/blog/investing-in-messaging-pays-off-for-b2b-brands)

## [Investing in Messaging Pays Off for B2B Brands](https://blog.ilexcontent.com/blog/investing-in-messaging-pays-off-for-b2b-brands)

[WoM](https://blog.ilexcontent.com/blog/tag/wom), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Brand-customer Relationship](https://blog.ilexcontent.com/blog/tag/brand-customer-relationship), [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative), [Branding](https://blog.ilexcontent.com/blog/tag/branding), [Communication](https://blog.ilexcontent.com/blog/tag/communication), [Consistency](https://blog.ilexcontent.com/blog/tag/consistency), [Content](https://blog.ilexcontent.com/blog/tag/content), [Control](https://blog.ilexcontent.com/blog/tag/control), [Strategy](https://blog.ilexcontent.com/blog/tag/strategy), [Engagement](https://blog.ilexcontent.com/blog/tag/engagement), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Messaging](https://blog.ilexcontent.com/blog/tag/messaging), [Messaging For B2B Brands](https://blog.ilexcontent.com/blog/tag/messaging-for-b2b-brands) ,  24 June, 2016 <https://blog.ilexcontent.com/blog/investing-in-messaging-pays-off-for-b2b-brands#comments-listing>

Investing time and resource on messaging will pay off in the long run. The benefits of investing in messaging far outweigh the cost of creating content without a strong foundation. From sales through...

[Read More →](https://blog.ilexcontent.com/blog/investing-in-messaging-pays-off-for-b2b-brands)

- [WoM](https://blog.ilexcontent.com/blog/tag/wom)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Brand-customer Relationship](https://blog.ilexcontent.com/blog/tag/brand-customer-relationship)
- [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative)
- [Branding](https://blog.ilexcontent.com/blog/tag/branding)
- [Communication](https://blog.ilexcontent.com/blog/tag/communication)
- [Consistency](https://blog.ilexcontent.com/blog/tag/consistency)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Control](https://blog.ilexcontent.com/blog/tag/control)
- [Strategy](https://blog.ilexcontent.com/blog/tag/strategy)
- [Engagement](https://blog.ilexcontent.com/blog/tag/engagement)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Messaging](https://blog.ilexcontent.com/blog/tag/messaging)
- [Messaging For B2B Brands](https://blog.ilexcontent.com/blog/tag/messaging-for-b2b-brands)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/xcc.png?width=700&name=xcc.png)](https://blog.ilexcontent.com/blog/6-steps-to-create-blog-content-your-audience-actually-wants-to-read)

## [6 Steps To Create Blog Content Your Audience Actually Wants To Read](https://blog.ilexcontent.com/blog/6-steps-to-create-blog-content-your-audience-actually-wants-to-read)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Blog Content](https://blog.ilexcontent.com/blog/tag/blog-content), [Blogging](https://blog.ilexcontent.com/blog/tag/blogging), [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative), [Branding](https://blog.ilexcontent.com/blog/tag/branding), [Communication](https://blog.ilexcontent.com/blog/tag/communication), [Content](https://blog.ilexcontent.com/blog/tag/content), [Creativity](https://blog.ilexcontent.com/blog/tag/creativity), [Engagement](https://blog.ilexcontent.com/blog/tag/engagement), [influence](https://blog.ilexcontent.com/blog/tag/influence), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) ,  22 September, 2015 <https://blog.ilexcontent.com/blog/6-steps-to-create-blog-content-your-audience-actually-wants-to-read#comments-listing>

Creating quality content that your audience actually wants to read is no small feat. As marketing platform noise increases, how can you engage mass audiences with simple blog content?

[Read More →](https://blog.ilexcontent.com/blog/6-steps-to-create-blog-content-your-audience-actually-wants-to-read)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Blog Content](https://blog.ilexcontent.com/blog/tag/blog-content)
- [Blogging](https://blog.ilexcontent.com/blog/tag/blogging)
- [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative)
- [Branding](https://blog.ilexcontent.com/blog/tag/branding)
- [Communication](https://blog.ilexcontent.com/blog/tag/communication)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Creativity](https://blog.ilexcontent.com/blog/tag/creativity)
- [Engagement](https://blog.ilexcontent.com/blog/tag/engagement)
- [influence](https://blog.ilexcontent.com/blog/tag/influence)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)

[![Technology Content: The Power of Social Media](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.48.10.png?width=700&name=Screenshot%202021-05-21%20at%2015.48.10.png)](https://blog.ilexcontent.com/blog/technology-content-the-power-of-social-media)

## [Technology Content: The Power of Social Media](https://blog.ilexcontent.com/blog/technology-content-the-power-of-social-media)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Brand-customer Relationship](https://blog.ilexcontent.com/blog/tag/brand-customer-relationship), [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative), [Branding](https://blog.ilexcontent.com/blog/tag/branding), [Communication](https://blog.ilexcontent.com/blog/tag/communication), [Content](https://blog.ilexcontent.com/blog/tag/content), [Conversion](https://blog.ilexcontent.com/blog/tag/conversion), [Creativity](https://blog.ilexcontent.com/blog/tag/creativity), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Strategy](https://blog.ilexcontent.com/blog/tag/strategy), [Engagement](https://blog.ilexcontent.com/blog/tag/engagement), [influence](https://blog.ilexcontent.com/blog/tag/influence), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [The Power of Social Media](https://blog.ilexcontent.com/blog/tag/the-power-of-social-media), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Technology](https://blog.ilexcontent.com/blog/tag/technology) ,  25 August, 2015 <https://blog.ilexcontent.com/blog/technology-content-the-power-of-social-media#comments-listing>

Technology content has to be simple, especially when communicating on social media platforms. But what is the true power of social media for technology brands?

[Read More →](https://blog.ilexcontent.com/blog/technology-content-the-power-of-social-media)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Brand-customer Relationship](https://blog.ilexcontent.com/blog/tag/brand-customer-relationship)
- [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative)
- [Branding](https://blog.ilexcontent.com/blog/tag/branding)
- [Communication](https://blog.ilexcontent.com/blog/tag/communication)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Conversion](https://blog.ilexcontent.com/blog/tag/conversion)
- [Creativity](https://blog.ilexcontent.com/blog/tag/creativity)
- [Social Media](https://blog.ilexcontent.com/blog/tag/social-media)
- [Strategy](https://blog.ilexcontent.com/blog/tag/strategy)
- [Engagement](https://blog.ilexcontent.com/blog/tag/engagement)
- [influence](https://blog.ilexcontent.com/blog/tag/influence)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [The Power of Social Media](https://blog.ilexcontent.com/blog/tag/the-power-of-social-media)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Technology](https://blog.ilexcontent.com/blog/tag/technology)

[![What’s The ‘Real’ ROI for Technology Brands Excelling in Content?](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.49.40.png?width=700&name=Screenshot%202021-05-21%20at%2015.49.40.png)](https://blog.ilexcontent.com/blog/whats-the-real-roi-for-technology-brands-excelling-in-content)

## [What’s The ‘Real’ ROI for Technology Brands Excelling in Content?](https://blog.ilexcontent.com/blog/whats-the-real-roi-for-technology-brands-excelling-in-content)

[Audience focus](https://blog.ilexcontent.com/blog/tag/audience-focus), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative), [Communication](https://blog.ilexcontent.com/blog/tag/communication), [Content](https://blog.ilexcontent.com/blog/tag/content), [Content advantage](https://blog.ilexcontent.com/blog/tag/content-advantage), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [Engagement](https://blog.ilexcontent.com/blog/tag/engagement), [influence](https://blog.ilexcontent.com/blog/tag/influence), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Perception](https://blog.ilexcontent.com/blog/tag/perception), [ROI](https://blog.ilexcontent.com/blog/tag/roi), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Tech Content ROI](https://blog.ilexcontent.com/blog/tag/tech-content-roi), [Technology](https://blog.ilexcontent.com/blog/tag/technology) ,  03 August, 2015 <https://blog.ilexcontent.com/blog/whats-the-real-roi-for-technology-brands-excelling-in-content#comments-listing>

The real ROI for tech content is much greater than most people recognise. Content enables businesses to access the most effective way to target and engage audiences globally.

[Read More →](https://blog.ilexcontent.com/blog/whats-the-real-roi-for-technology-brands-excelling-in-content)

- [Audience focus](https://blog.ilexcontent.com/blog/tag/audience-focus)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative)
- [Communication](https://blog.ilexcontent.com/blog/tag/communication)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Content advantage](https://blog.ilexcontent.com/blog/tag/content-advantage)
- [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing)
- [Engagement](https://blog.ilexcontent.com/blog/tag/engagement)
- [influence](https://blog.ilexcontent.com/blog/tag/influence)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Perception](https://blog.ilexcontent.com/blog/tag/perception)
- [ROI](https://blog.ilexcontent.com/blog/tag/roi)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Tech Content ROI](https://blog.ilexcontent.com/blog/tag/tech-content-roi)
- [Technology](https://blog.ilexcontent.com/blog/tag/technology)

[![Digital Magazines: Content that Works Hard for a Brand](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.57.20.png?width=700&name=Screenshot%202021-05-21%20at%2015.57.20.png)](https://blog.ilexcontent.com/blog/digital-magazines-content-that-works-hard-for-a-brand)

## [Digital Magazines: Content that Works Hard for a Brand](https://blog.ilexcontent.com/blog/digital-magazines-content-that-works-hard-for-a-brand)

[Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative), [Coca Cola](https://blog.ilexcontent.com/blog/tag/coca-cola), [business](https://blog.ilexcontent.com/blog/tag/business), [Digital content](https://blog.ilexcontent.com/blog/tag/digital-content), [Digital Magazines](https://blog.ilexcontent.com/blog/tag/digital-magazines), [Magazine](https://blog.ilexcontent.com/blog/tag/magazine) ,  15 April, 2015 <https://blog.ilexcontent.com/blog/digital-magazines-content-that-works-hard-for-a-brand#comments-listing>

While journalists may not be in demand, the skills of a journalist are becoming invaluable. Magazine content is a familiar way to tell a story, engage an audience and ultimately influence them. Those...

[Read More →](https://blog.ilexcontent.com/blog/digital-magazines-content-that-works-hard-for-a-brand)

- [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative)
- [Coca Cola](https://blog.ilexcontent.com/blog/tag/coca-cola)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Digital content](https://blog.ilexcontent.com/blog/tag/digital-content)
- [Digital Magazines](https://blog.ilexcontent.com/blog/tag/digital-magazines)
- [Magazine](https://blog.ilexcontent.com/blog/tag/magazine)

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