--- title: Ilex Insights | Branded content description: Branded content | Insights into B2B marketing for tech and telecoms --- [![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com) - [Home](https://www.ilexcontent.com) - [Our Services](https://weare.ilexcontent.com/our-services) - [Blog](https://blog.ilexcontent.com/blog) - [Contact Us](https://www.ilexcontent.com/#contact) # Posts Tagged: branded content [![B2B Organisations Need Better Visual Brands](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.11.23.png?width=700&name=Screenshot%202021-05-21%20at%2015.11.23.png)](https://blog.ilexcontent.com/blog/b2b-organisations-need-better-visual-brands) ## [B2B Organisations Need Better Visual Brands](https://blog.ilexcontent.com/blog/b2b-organisations-need-better-visual-brands) [B2B. Telecom](https://blog.ilexcontent.com/blog/tag/b2b-telecom), [Branded content](https://blog.ilexcontent.com/blog/tag/branded-content), [Branding](https://blog.ilexcontent.com/blog/tag/branding), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Building Trust with B2B Content](https://blog.ilexcontent.com/blog/tag/building-trust-with-b2b-content), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Messaging](https://blog.ilexcontent.com/blog/tag/messaging), [Messaging For B2B Brands](https://blog.ilexcontent.com/blog/tag/messaging-for-b2b-brands), [Technology](https://blog.ilexcontent.com/blog/tag/technology), [Technology Content](https://blog.ilexcontent.com/blog/tag/technology-content) , 28 March, 2018 A visual brand is a foundation for trust. It is critical for B2B organisations that want to win the trust of partners, employees and potential customers. A B2B organisation’s visual brand is often... [Read More →](https://blog.ilexcontent.com/blog/b2b-organisations-need-better-visual-brands) - [B2B. Telecom](https://blog.ilexcontent.com/blog/tag/b2b-telecom) - [Branded content](https://blog.ilexcontent.com/blog/tag/branded-content) - [Branding](https://blog.ilexcontent.com/blog/tag/branding) - [Social Media](https://blog.ilexcontent.com/blog/tag/social-media) - [Building Trust with B2B Content](https://blog.ilexcontent.com/blog/tag/building-trust-with-b2b-content) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [Messaging](https://blog.ilexcontent.com/blog/tag/messaging) - [Messaging For B2B Brands](https://blog.ilexcontent.com/blog/tag/messaging-for-b2b-brands) - [Technology](https://blog.ilexcontent.com/blog/tag/technology) - [Technology Content](https://blog.ilexcontent.com/blog/tag/technology-content) [![Screenshot 2019-06-28 14.43.44](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202019-06-28%2014.43.44.png?width=700&name=Screenshot%202019-06-28%2014.43.44.png)](https://blog.ilexcontent.com/blog/what-the-it-and-tech-industry-can-learn-from-intels-marketing-campaign) ## [What the IT and Tech Industry Can Learn from Intel’s Marketing Campaign](https://blog.ilexcontent.com/blog/what-the-it-and-tech-industry-can-learn-from-intels-marketing-campaign) [Usain Bolt](https://blog.ilexcontent.com/blog/tag/usain-bolt), [USP](https://blog.ilexcontent.com/blog/tag/usp), [Video](https://blog.ilexcontent.com/blog/tag/video), [Virgin](https://blog.ilexcontent.com/blog/tag/virgin), [World Record](https://blog.ilexcontent.com/blog/tag/world-record), [2016](https://blog.ilexcontent.com/blog/tag/2016), [Advertisement](https://blog.ilexcontent.com/blog/tag/advertisement), [Audience](https://blog.ilexcontent.com/blog/tag/audience), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2C](https://blog.ilexcontent.com/blog/tag/b2c), [Big Bang Theory](https://blog.ilexcontent.com/blog/tag/big-bang-theory), [Branded content](https://blog.ilexcontent.com/blog/tag/branded-content), [Branding](https://blog.ilexcontent.com/blog/tag/branding), [Brands](https://blog.ilexcontent.com/blog/tag/brands), [Celebrities](https://blog.ilexcontent.com/blog/tag/celebrities), [Computer](https://blog.ilexcontent.com/blog/tag/computer), [Content](https://blog.ilexcontent.com/blog/tag/content), [Speed](https://blog.ilexcontent.com/blog/tag/speed), [Endorsements](https://blog.ilexcontent.com/blog/tag/endorsements), [Future](https://blog.ilexcontent.com/blog/tag/future), [Iconic](https://blog.ilexcontent.com/blog/tag/iconic), [Intel](https://blog.ilexcontent.com/blog/tag/intel), [Intelligence](https://blog.ilexcontent.com/blog/tag/intelligence), [IT](https://blog.ilexcontent.com/blog/tag/it), [Jim Parsons](https://blog.ilexcontent.com/blog/tag/jim-parsons), [Lightning](https://blog.ilexcontent.com/blog/tag/lightning), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Messaging](https://blog.ilexcontent.com/blog/tag/messaging), [Michael Phelps](https://blog.ilexcontent.com/blog/tag/michael-phelps), [Mo Farah](https://blog.ilexcontent.com/blog/tag/mo-farah), [Olympics](https://blog.ilexcontent.com/blog/tag/olympics), [Processing](https://blog.ilexcontent.com/blog/tag/processing), [Rio](https://blog.ilexcontent.com/blog/tag/rio), [Swimmer](https://blog.ilexcontent.com/blog/tag/swimmer), [Targeting](https://blog.ilexcontent.com/blog/tag/targeting), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Telco](https://blog.ilexcontent.com/blog/tag/telco) , 13 October, 2016 This week Intel kick-started its new integrated marketing campaign for Intel-powered PCs. It is common knowledge that marketing IT and technology products, especially operating software, is not... [Read More →](https://blog.ilexcontent.com/blog/what-the-it-and-tech-industry-can-learn-from-intels-marketing-campaign) - [Usain Bolt](https://blog.ilexcontent.com/blog/tag/usain-bolt) - [USP](https://blog.ilexcontent.com/blog/tag/usp) - [Video](https://blog.ilexcontent.com/blog/tag/video) - [Virgin](https://blog.ilexcontent.com/blog/tag/virgin) - [World Record](https://blog.ilexcontent.com/blog/tag/world-record) - [2016](https://blog.ilexcontent.com/blog/tag/2016) - [Advertisement](https://blog.ilexcontent.com/blog/tag/advertisement) - [Audience](https://blog.ilexcontent.com/blog/tag/audience) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [B2C](https://blog.ilexcontent.com/blog/tag/b2c) - [Big Bang Theory](https://blog.ilexcontent.com/blog/tag/big-bang-theory) - [Branded content](https://blog.ilexcontent.com/blog/tag/branded-content) - [Branding](https://blog.ilexcontent.com/blog/tag/branding) - [Brands](https://blog.ilexcontent.com/blog/tag/brands) - [Celebrities](https://blog.ilexcontent.com/blog/tag/celebrities) - [Computer](https://blog.ilexcontent.com/blog/tag/computer) - [Content](https://blog.ilexcontent.com/blog/tag/content) - [Speed](https://blog.ilexcontent.com/blog/tag/speed) - [Endorsements](https://blog.ilexcontent.com/blog/tag/endorsements) - [Future](https://blog.ilexcontent.com/blog/tag/future) - [Iconic](https://blog.ilexcontent.com/blog/tag/iconic) - [Intel](https://blog.ilexcontent.com/blog/tag/intel) - [Intelligence](https://blog.ilexcontent.com/blog/tag/intelligence) - [IT](https://blog.ilexcontent.com/blog/tag/it) - [Jim Parsons](https://blog.ilexcontent.com/blog/tag/jim-parsons) - [Lightning](https://blog.ilexcontent.com/blog/tag/lightning) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [Messaging](https://blog.ilexcontent.com/blog/tag/messaging) - [Michael Phelps](https://blog.ilexcontent.com/blog/tag/michael-phelps) - [Mo Farah](https://blog.ilexcontent.com/blog/tag/mo-farah) - [Olympics](https://blog.ilexcontent.com/blog/tag/olympics) - [Processing](https://blog.ilexcontent.com/blog/tag/processing) - [Rio](https://blog.ilexcontent.com/blog/tag/rio) - [Swimmer](https://blog.ilexcontent.com/blog/tag/swimmer) - [Targeting](https://blog.ilexcontent.com/blog/tag/targeting) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) - [Telco](https://blog.ilexcontent.com/blog/tag/telco) [![Why Technology Companies Have an Advantage in Content](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.51.49.png?width=700&name=Screenshot%202021-05-21%20at%2015.51.49.png)](https://blog.ilexcontent.com/blog/why-technology-companies-have-an-advantage-in-content) ## [Why Technology Companies Have an Advantage in Content](https://blog.ilexcontent.com/blog/why-technology-companies-have-an-advantage-in-content) [Branded content](https://blog.ilexcontent.com/blog/tag/branded-content), [Content advantage](https://blog.ilexcontent.com/blog/tag/content-advantage), [Content strategy](https://blog.ilexcontent.com/blog/tag/content-strategy), [business](https://blog.ilexcontent.com/blog/tag/business), [Innovation](https://blog.ilexcontent.com/blog/tag/innovation), [Technology Companies](https://blog.ilexcontent.com/blog/tag/technology-companies), [Technology Companies Advantage in Content](https://blog.ilexcontent.com/blog/tag/technology-companies-advantage-in-content) , 15 April, 2015 In 2012 branded content grew beyond well-produced video and into full-scale publishing businesses. Coca-Cola’s ‘Journey’ was launched, Jay-Z’s ‘Life+Times’ came into its own and Facebook Stories all... [Read More →](https://blog.ilexcontent.com/blog/why-technology-companies-have-an-advantage-in-content) - [Branded content](https://blog.ilexcontent.com/blog/tag/branded-content) - [Content advantage](https://blog.ilexcontent.com/blog/tag/content-advantage) - [Content strategy](https://blog.ilexcontent.com/blog/tag/content-strategy) - [business](https://blog.ilexcontent.com/blog/tag/business) - [Innovation](https://blog.ilexcontent.com/blog/tag/innovation) - [Technology Companies](https://blog.ilexcontent.com/blog/tag/technology-companies) - [Technology Companies Advantage in Content](https://blog.ilexcontent.com/blog/tag/technology-companies-advantage-in-content) [![Making Marketing Work for Sales Teams](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.59.34.png?width=700&name=Screenshot%202021-05-21%20at%2015.59.34.png)](https://blog.ilexcontent.com/blog/making-marketing-work-for-sales-teams) ## [Making Marketing Work for Sales Teams](https://blog.ilexcontent.com/blog/making-marketing-work-for-sales-teams) [Viral](https://blog.ilexcontent.com/blog/tag/viral), [Whitepaper](https://blog.ilexcontent.com/blog/tag/whitepaper), [Advertorial](https://blog.ilexcontent.com/blog/tag/advertorial), [Branded content](https://blog.ilexcontent.com/blog/tag/branded-content), [Content](https://blog.ilexcontent.com/blog/tag/content), [Management](https://blog.ilexcontent.com/blog/tag/management), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [PR](https://blog.ilexcontent.com/blog/tag/pr), [Revenue](https://blog.ilexcontent.com/blog/tag/revenue), [Sales](https://blog.ilexcontent.com/blog/tag/sales) , 19 July, 2012 In the economic climate the key thing for any business is its bottom line. Sales become increasingly important when there is less money to go around. As well as a great product you also need a crack... [Read More →](https://blog.ilexcontent.com/blog/making-marketing-work-for-sales-teams) - [Viral](https://blog.ilexcontent.com/blog/tag/viral) - [Whitepaper](https://blog.ilexcontent.com/blog/tag/whitepaper) - [Advertorial](https://blog.ilexcontent.com/blog/tag/advertorial) - [Branded content](https://blog.ilexcontent.com/blog/tag/branded-content) - [Content](https://blog.ilexcontent.com/blog/tag/content) - [Management](https://blog.ilexcontent.com/blog/tag/management) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [PR](https://blog.ilexcontent.com/blog/tag/pr) - [Revenue](https://blog.ilexcontent.com/blog/tag/revenue) - [Sales](https://blog.ilexcontent.com/blog/tag/sales) Page 1 of 1 [1](https://blog.ilexcontent.com/blog/tag/branded-content/page/1) ### Recent Posts ### Recent Comments [![Ilex Content](https://blog.ilexcontent.com/hubfs/ilexcontent_April2019/Images/logo-small.png)](https://www.ilexcontent.com/) [Email](mailto:info@ilexcontent.com) [Twitter](https://twitter.com/ilexcontent) [LinkedIn](https://www.linkedin.com/company/ilex-content-strategies) Copyright 2023 © Ilex Content Strategies Ltd.