Ilex Insights

5 Tips for Creating an Inbound Strategy for B2B

5 Tips, B2B strategy, Leads, SEO, Buyer Personas, Inbound , 30 September, 2019

Marketing within the digital age is changing, with inbound marketing at the forefront of the evolution. HubSpot defines inbound marketing as a method of attracting, engaging and delighting customers...

5 Tips
B2B strategy
Leads
SEO
Buyer Personas
Inbound

Building a B2B Buyer Persona in HubSpot

B2B, Marketing, Telecoms, Tech, Buyer Personas, HubSpot, Inbound , 30 September, 2019

Buyer personas are crucial for an effective B2B marketing strategy, as they provide clear guidance for adapting marketing efforts to specific types of target customers. By creating a small number of...