---
title: Ilex Insights | buyers
description: buyers | Insights into B2B marketing for tech and telecoms
---

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# Posts Tagged: buyers

[![What is the Buyer's Journey and Why Does it Matter?](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-07-14%20at%2015.24.25.png?width=700&name=Screenshot%202021-07-14%20at%2015.24.25.png)](https://blog.ilexcontent.com/blog/what-is-the-buyers-journey-and-why-does-it-matter)

## [What is the Buyer's Journey and Why Does it Matter?](https://blog.ilexcontent.com/blog/what-is-the-buyers-journey-and-why-does-it-matter)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Customers](https://blog.ilexcontent.com/blog/tag/customers), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Technology](https://blog.ilexcontent.com/blog/tag/technology), [buyers](https://blog.ilexcontent.com/blog/tag/buyers), [buyer's journey](https://blog.ilexcontent.com/blog/tag/buyers-journey) ,  12 July, 2021 <https://blog.ilexcontent.com/blog/what-is-the-buyers-journey-and-why-does-it-matter#comments-listing>

Before making a purchase, a customer will go through a series of stages that will shape what they buy, and who they buy from. Working out who is best placed to serve you as a customer is known as...

[Read More →](https://blog.ilexcontent.com/blog/what-is-the-buyers-journey-and-why-does-it-matter)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Customers](https://blog.ilexcontent.com/blog/tag/customers)
- [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms)
- [Technology](https://blog.ilexcontent.com/blog/tag/technology)
- [buyers](https://blog.ilexcontent.com/blog/tag/buyers)
- [buyer's journey](https://blog.ilexcontent.com/blog/tag/buyers-journey)

[![B2B Decision-Making: How Buyers Choice Paralysis is Affecting Your Sales](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-28%20at%2010.10.17.png?width=700&name=Screenshot%202021-05-28%20at%2010.10.17.png)](https://blog.ilexcontent.com/blog/b2b-decision-making-how-buyers-choice-paralysis-is-affecting-your-sales)

## [B2B Decision-Making: How Buyers Choice Paralysis is Affecting Your Sales](https://blog.ilexcontent.com/blog/b2b-decision-making-how-buyers-choice-paralysis-is-affecting-your-sales)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Sales](https://blog.ilexcontent.com/blog/tag/sales), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [buyers](https://blog.ilexcontent.com/blog/tag/buyers) ,  14 June, 2021 <https://blog.ilexcontent.com/blog/b2b-decision-making-how-buyers-choice-paralysis-is-affecting-your-sales#comments-listing>

Have you ever been overwhelmed by the number of choices you have for a purchase that is seemingly simple? It could be at the beach, buying an ice-cream and you cannot pick between the 10 flavours on...

[Read More →](https://blog.ilexcontent.com/blog/b2b-decision-making-how-buyers-choice-paralysis-is-affecting-your-sales)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Sales](https://blog.ilexcontent.com/blog/tag/sales)
- [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [buyers](https://blog.ilexcontent.com/blog/tag/buyers)

Page 1 of 1 [1](https://blog.ilexcontent.com/blog/tag/buyers/page/1)

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