--- title: Ilex Insights | Campaign description: Campaign | Insights into B2B marketing for tech and telecoms --- [![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com) - [Home](https://www.ilexcontent.com) - [Our Services](https://weare.ilexcontent.com/our-services) - [Blog](https://blog.ilexcontent.com/blog) - [Contact Us](https://www.ilexcontent.com/#contact) # Posts Tagged: campaign [![Campaigning, Measuring and Delivering ROI on PR](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2014.35.32.png?width=700&name=Screenshot%202021-05-21%20at%2014.35.32.png)](https://blog.ilexcontent.com/blog/campaigning-measuring-and-delivering-roi-on-pr) ## [Campaigning, Measuring and Delivering ROI on PR](https://blog.ilexcontent.com/blog/campaigning-measuring-and-delivering-roi-on-pr) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Campaign](https://blog.ilexcontent.com/blog/tag/campaign), [PR](https://blog.ilexcontent.com/blog/tag/pr), [ROI](https://blog.ilexcontent.com/blog/tag/roi) , 30 September, 2019 The topic of Public Relations (PR) often sparks debate within the marketing world, with some simply viewing traditional PR as time-consuming and ineffective, and others viewing it as a key tool for... [Read More →](https://blog.ilexcontent.com/blog/campaigning-measuring-and-delivering-roi-on-pr) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Campaign](https://blog.ilexcontent.com/blog/tag/campaign) - [PR](https://blog.ilexcontent.com/blog/tag/pr) - [ROI](https://blog.ilexcontent.com/blog/tag/roi) [![5 Tips for Planning a B2B Campaign](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2014.40.44.png?width=700&name=Screenshot%202021-05-21%20at%2014.40.44.png)](https://blog.ilexcontent.com/blog/5-tips-for-planning-a-b2b-campaign) ## [5 Tips for Planning a B2B Campaign](https://blog.ilexcontent.com/blog/5-tips-for-planning-a-b2b-campaign) [5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Campaign](https://blog.ilexcontent.com/blog/tag/campaign), [Planning](https://blog.ilexcontent.com/blog/tag/planning) , 12 August, 2019 Tech and telecoms companies are taking a tactical approach to their B2B marketing outreach. It often consists of ad-hoc and involves paid-for research reports, surveys and infographics that can't be... [Read More →](https://blog.ilexcontent.com/blog/5-tips-for-planning-a-b2b-campaign) - [5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Campaign](https://blog.ilexcontent.com/blog/tag/campaign) - [Planning](https://blog.ilexcontent.com/blog/tag/planning) [![Screenshot 2019-06-28 14.48.49](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202019-06-28%2014.48.49.png?width=700&name=Screenshot%202019-06-28%2014.48.49.png)](https://blog.ilexcontent.com/blog/5-things-to-learn-from-southern-rails-twitter-fail) ## [5 Things to Learn from Southern Rail's Twitter Fail](https://blog.ilexcontent.com/blog/5-things-to-learn-from-southern-rails-twitter-fail) [Transport](https://blog.ilexcontent.com/blog/tag/transport), [Tweet](https://blog.ilexcontent.com/blog/tag/tweet), [Twitter](https://blog.ilexcontent.com/blog/tag/twitter), [Audience](https://blog.ilexcontent.com/blog/tag/audience), [Brand](https://blog.ilexcontent.com/blog/tag/brand), [Campaign](https://blog.ilexcontent.com/blog/tag/campaign), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Southern Rail](https://blog.ilexcontent.com/blog/tag/southern-rail), [business](https://blog.ilexcontent.com/blog/tag/business), [Digital](https://blog.ilexcontent.com/blog/tag/digital), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Fail](https://blog.ilexcontent.com/blog/tag/fail), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [PR](https://blog.ilexcontent.com/blog/tag/pr), [Public](https://blog.ilexcontent.com/blog/tag/public), [Strike](https://blog.ilexcontent.com/blog/tag/strike) , 03 October, 2016 Southern Rail's ill thought out Social Media campaign, 'Let's Strike Back', that launched today is yet another example of how consumer brands fail to learn lessons from previous PR disasters. By... [Read More →](https://blog.ilexcontent.com/blog/5-things-to-learn-from-southern-rails-twitter-fail) - [Transport](https://blog.ilexcontent.com/blog/tag/transport) - [Tweet](https://blog.ilexcontent.com/blog/tag/tweet) - [Twitter](https://blog.ilexcontent.com/blog/tag/twitter) - [Audience](https://blog.ilexcontent.com/blog/tag/audience) - [Brand](https://blog.ilexcontent.com/blog/tag/brand) - [Campaign](https://blog.ilexcontent.com/blog/tag/campaign) - [Social Media](https://blog.ilexcontent.com/blog/tag/social-media) - [Southern Rail](https://blog.ilexcontent.com/blog/tag/southern-rail) - [business](https://blog.ilexcontent.com/blog/tag/business) - [Digital](https://blog.ilexcontent.com/blog/tag/digital) - [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing) - [Fail](https://blog.ilexcontent.com/blog/tag/fail) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [PR](https://blog.ilexcontent.com/blog/tag/pr) - [Public](https://blog.ilexcontent.com/blog/tag/public) - [Strike](https://blog.ilexcontent.com/blog/tag/strike) Page 1 of 1 [1](https://blog.ilexcontent.com/blog/tag/campaign/page/1) ### Recent Posts ### Recent Comments [![Ilex Content](https://blog.ilexcontent.com/hubfs/ilexcontent_April2019/Images/logo-small.png)](https://www.ilexcontent.com/) [Email](mailto:info@ilexcontent.com) [Twitter](https://twitter.com/ilexcontent) [LinkedIn](https://www.linkedin.com/company/ilex-content-strategies) Copyright 2023 © Ilex Content Strategies Ltd.