---
title: Ilex Insights | Content marketing
description: Content marketing | Insights into B2B marketing for tech and telecoms
---

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com)

- [Home](https://www.ilexcontent.com)
- [Our Services](https://weare.ilexcontent.com/our-services)
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- [Contact Us](https://www.ilexcontent.com/#contact)

# Posts Tagged: content marketing

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20October%20Social%20Media%20Images%20(4).gif?width=700&name=Ilex%20October%20Social%20Media%20Images%20(4).gif)](https://blog.ilexcontent.com/blog/ilex-video-services-2-0-0)

## [Maximizing Your Data Center’s Market Appeal: Strategies for a Successful Sale](https://blog.ilexcontent.com/blog/ilex-video-services-2-0-0)

[communications](https://blog.ilexcontent.com/blog/tag/communications), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [Data Centre](https://blog.ilexcontent.com/blog/tag/data-centre), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Marketing and communications](https://blog.ilexcontent.com/blog/tag/marketing-and-communications), [PR](https://blog.ilexcontent.com/blog/tag/pr), [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies) ,  01 November, 2024 [1](https://blog.ilexcontent.com/blog/ilex-video-services-2-0-0#comments-listing)

Our CEO and Co-Founder, Lucia Barbato, has shared her insights with Data Center Knowledge on the importance of effective brand communication for data centre operators seeking to attract investors.

[Read More →](https://blog.ilexcontent.com/blog/ilex-video-services-2-0-0)

- [communications](https://blog.ilexcontent.com/blog/tag/communications)
- [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing)
- [Data Centre](https://blog.ilexcontent.com/blog/tag/data-centre)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Marketing and communications](https://blog.ilexcontent.com/blog/tag/marketing-and-communications)
- [PR](https://blog.ilexcontent.com/blog/tag/pr)
- [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies)

## [Ilex is celebrating 12 years of innovation](https://blog.ilexcontent.com/blog/12thanniversary)

[Advertisement](https://blog.ilexcontent.com/blog/tag/advertisement), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post), [Blogs](https://blog.ilexcontent.com/blog/tag/blogs), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing) ,  28 August, 2024 <https://blog.ilexcontent.com/blog/12thanniversary#comments-listing>

This year marks a significant milestone for Ilex Content Strategies as we celebrate our 12th anniversary.

[Read More →](https://blog.ilexcontent.com/blog/12thanniversary)

- [Advertisement](https://blog.ilexcontent.com/blog/tag/advertisement)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing)
- [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy)
- [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post)
- [Blogs](https://blog.ilexcontent.com/blog/tag/blogs)
- [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing)
- [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Blog%20banners%20(3).gif?width=700&name=Ilex%20Blog%20banners%20(3).gif)](https://blog.ilexcontent.com/blog/ilex-video-services-2-0)

## [Navigating the unexpected: Responding to a cyber hack with crisis communications](https://blog.ilexcontent.com/blog/ilex-video-services-2-0)

[communications](https://blog.ilexcontent.com/blog/tag/communications), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [Cyber Security](https://blog.ilexcontent.com/blog/tag/cyber-security), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Marketing and communications](https://blog.ilexcontent.com/blog/tag/marketing-and-communications), [PR](https://blog.ilexcontent.com/blog/tag/pr), [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies), [Cyberattacks](https://blog.ilexcontent.com/blog/tag/cyberattacks) ,  21 August, 2024 <https://blog.ilexcontent.com/blog/ilex-video-services-2-0#comments-listing>

Our co-founder and MD, Matthew Whalley, shared his insights with Strategicon navigating the aftermath of a cyber hack with effective crisis communications.

[Read More →](https://blog.ilexcontent.com/blog/ilex-video-services-2-0)

- [communications](https://blog.ilexcontent.com/blog/tag/communications)
- [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing)
- [Cyber Security](https://blog.ilexcontent.com/blog/tag/cyber-security)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Marketing and communications](https://blog.ilexcontent.com/blog/tag/marketing-and-communications)
- [PR](https://blog.ilexcontent.com/blog/tag/pr)
- [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies)
- [Cyberattacks](https://blog.ilexcontent.com/blog/tag/cyberattacks)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Updated%20Ilex%20Blog%20Images.jpg?width=700&name=Updated%20Ilex%20Blog%20Images.jpg)](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-08-12-2023)

## [Global B2B TECH & TELECOMS NEWS (04/12/2023 - 08/12/2023)](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-08-12-2023)

[AI](https://blog.ilexcontent.com/blog/tag/ai), [Apple](https://blog.ilexcontent.com/blog/tag/apple), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [Mobile](https://blog.ilexcontent.com/blog/tag/mobile), [Verizon](https://blog.ilexcontent.com/blog/tag/verizon), [Mobile Networks](https://blog.ilexcontent.com/blog/tag/mobile-networks), [Spotify](https://blog.ilexcontent.com/blog/tag/spotify), [Climate Tech](https://blog.ilexcontent.com/blog/tag/climate-tech), [Sony](https://blog.ilexcontent.com/blog/tag/sony) ,  08 December, 2023 <https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-08-12-2023#comments-listing>

This week's roundup looked at the top news stories from the Global B2B tech & telecoms industry.

[Read More →](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-08-12-2023)

- [AI](https://blog.ilexcontent.com/blog/tag/ai)
- [Apple](https://blog.ilexcontent.com/blog/tag/apple)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing)
- [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing)
- [Mobile](https://blog.ilexcontent.com/blog/tag/mobile)
- [Verizon](https://blog.ilexcontent.com/blog/tag/verizon)
- [Mobile Networks](https://blog.ilexcontent.com/blog/tag/mobile-networks)
- [Spotify](https://blog.ilexcontent.com/blog/tag/spotify)
- [Climate Tech](https://blog.ilexcontent.com/blog/tag/climate-tech)
- [Sony](https://blog.ilexcontent.com/blog/tag/sony)

[![5 Reasons Why B2B Companies Should Adopt Content Marketing](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-10-06%20at%2011.01.10.png?width=700&name=Screenshot%202021-10-06%20at%2011.01.10.png)](https://blog.ilexcontent.com/blog/5-reasons-why-b2b-companies-should-adopt-content-marketing)

## [5 Reasons Why B2B Companies Should Adopt Content Marketing](https://blog.ilexcontent.com/blog/5-reasons-why-b2b-companies-should-adopt-content-marketing)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications) ,  11 October, 2021 <https://blog.ilexcontent.com/blog/5-reasons-why-b2b-companies-should-adopt-content-marketing#comments-listing>

Content marketing is at the centre of any business. From engaging audiences on social media to attracting new leads through websites. So, what is content marketing?

[Read More →](https://blog.ilexcontent.com/blog/5-reasons-why-b2b-companies-should-adopt-content-marketing)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing)
- [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/ert.png?width=700&name=ert.png)](https://blog.ilexcontent.com/blog/5-top-tips-for-creating-a-strategic-content-calendar)

## [5 Top Tips for Creating a Strategic Content Calendar](https://blog.ilexcontent.com/blog/5-top-tips-for-creating-a-strategic-content-calendar)

[5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Social Media Marketing](https://blog.ilexcontent.com/blog/tag/social-media-marketing), [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy), [Strategic content](https://blog.ilexcontent.com/blog/tag/strategic-content), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing), [Marketing Plan](https://blog.ilexcontent.com/blog/tag/marketing-plan) ,  08 April, 2020 <https://blog.ilexcontent.com/blog/5-top-tips-for-creating-a-strategic-content-calendar#comments-listing>

Creating a strategic content calendar is one of those tasks that seems more daunting than it needs to be. The idea of putting one together might even leave you feeling overwhelmed. A content calendar...

[Read More →](https://blog.ilexcontent.com/blog/5-top-tips-for-creating-a-strategic-content-calendar)

- [5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips)
- [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing)
- [Social Media](https://blog.ilexcontent.com/blog/tag/social-media)
- [Social Media Marketing](https://blog.ilexcontent.com/blog/tag/social-media-marketing)
- [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy)
- [Strategic content](https://blog.ilexcontent.com/blog/tag/strategic-content)
- [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing)
- [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing)
- [Marketing Plan](https://blog.ilexcontent.com/blog/tag/marketing-plan)

[![Simplifying your B2B Marketing Tools](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2014.38.08.png?width=700&name=Screenshot%202021-05-21%20at%2014.38.08.png)](https://blog.ilexcontent.com/blog/simplifying-your-b2b-marketing-tools)

## [Simplifying your B2B Marketing Tools](https://blog.ilexcontent.com/blog/simplifying-your-b2b-marketing-tools)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot), [Inbound](https://blog.ilexcontent.com/blog/tag/inbound) ,  10 September, 2019 <https://blog.ilexcontent.com/blog/simplifying-your-b2b-marketing-tools#comments-listing>

B2B marketing can quickly become complex. With different software or applications for every aspect of your strategy, it can be surprisingly easy to lose track of all the various platforms. You may...

[Read More →](https://blog.ilexcontent.com/blog/simplifying-your-b2b-marketing-tools)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing)
- [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot)
- [Inbound](https://blog.ilexcontent.com/blog/tag/inbound)

[![ITW OPENING-1](https://blog.ilexcontent.com/hs-fs/hubfs/ITW%20OPENING-1.png?width=700&name=ITW%20OPENING-1.png)](https://blog.ilexcontent.com/blog/itw-opening-keynote-online-video-how-youtube-changed-everything)

## [ITW Opening Keynote: Online Video: How YouTube Changed Everything](https://blog.ilexcontent.com/blog/itw-opening-keynote-online-video-how-youtube-changed-everything)

[Video](https://blog.ilexcontent.com/blog/tag/video), [YouTube](https://blog.ilexcontent.com/blog/tag/youtube), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [ITW2019](https://blog.ilexcontent.com/blog/tag/itw2019) ,  17 June, 2019 <https://blog.ilexcontent.com/blog/itw-opening-keynote-online-video-how-youtube-changed-everything#comments-listing>

This year’s International Telecoms Week (ITW) at the Hyatt Regency & Marriott Marquis in Atlanta will be hosting its opening keynote on Sunday 23rd June 2019 (18:30 – 20:00).

[Read More →](https://blog.ilexcontent.com/blog/itw-opening-keynote-online-video-how-youtube-changed-everything)

- [Video](https://blog.ilexcontent.com/blog/tag/video)
- [YouTube](https://blog.ilexcontent.com/blog/tag/youtube)
- [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing)
- [ITW2019](https://blog.ilexcontent.com/blog/tag/itw2019)

[![Ilex in 2019: Expertise, Experience and Execution](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2014.50.22.png?width=700&name=Screenshot%202021-05-21%20at%2014.50.22.png)](https://blog.ilexcontent.com/blog/ilex-in-2019-expertise-experience-and-execution)

## [Ilex in 2019: Expertise, Experience and Execution](https://blog.ilexcontent.com/blog/ilex-in-2019-expertise-experience-and-execution)

[Uncategorised](https://blog.ilexcontent.com/blog/tag/uncategorised), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [business](https://blog.ilexcontent.com/blog/tag/business), [Founder](https://blog.ilexcontent.com/blog/tag/founder), [Ilex Content Strategies](https://blog.ilexcontent.com/blog/tag/ilex-content-strategies), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Technology Companies](https://blog.ilexcontent.com/blog/tag/technology-companies) ,  15 January, 2019 <https://blog.ilexcontent.com/blog/ilex-in-2019-expertise-experience-and-execution#comments-listing>

[Read More →](https://blog.ilexcontent.com/blog/ilex-in-2019-expertise-experience-and-execution)

- [Uncategorised](https://blog.ilexcontent.com/blog/tag/uncategorised)
- [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Founder](https://blog.ilexcontent.com/blog/tag/founder)
- [Ilex Content Strategies](https://blog.ilexcontent.com/blog/tag/ilex-content-strategies)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Technology Companies](https://blog.ilexcontent.com/blog/tag/technology-companies)

[![New year, New Job? Ilex Content Strategies is Hiring for a Marketing Senior Account Executive](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2014.51.41.png?width=700&name=Screenshot%202021-05-21%20at%2014.51.41.png)](https://blog.ilexcontent.com/blog/new-year-new-job-ilex-content-strategies-is-hiring-for-a-marketing-senior-account-executive)

## [New year, New Job? Ilex Content Strategies is Hiring for a Marketing Senior Account Executive](https://blog.ilexcontent.com/blog/new-year-new-job-ilex-content-strategies-is-hiring-for-a-marketing-senior-account-executive)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Blog Content](https://blog.ilexcontent.com/blog/tag/blog-content), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [Content Marketing Agency](https://blog.ilexcontent.com/blog/tag/content-marketing-agency), [Content strategy](https://blog.ilexcontent.com/blog/tag/content-strategy), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [business](https://blog.ilexcontent.com/blog/tag/business), [Growth](https://blog.ilexcontent.com/blog/tag/growth), [Ilex Content Strategies](https://blog.ilexcontent.com/blog/tag/ilex-content-strategies), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Technology](https://blog.ilexcontent.com/blog/tag/technology) ,  04 January, 2019 <https://blog.ilexcontent.com/blog/new-year-new-job-ilex-content-strategies-is-hiring-for-a-marketing-senior-account-executive#comments-listing>

Ilex is starting 2019 off with a bang. We have a year full of exciting plans, and we want to share it with a new addition to our team – a Marketing Senior Account Exec.

[Read More →](https://blog.ilexcontent.com/blog/new-year-new-job-ilex-content-strategies-is-hiring-for-a-marketing-senior-account-executive)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Blog Content](https://blog.ilexcontent.com/blog/tag/blog-content)
- [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing)
- [Content Marketing Agency](https://blog.ilexcontent.com/blog/tag/content-marketing-agency)
- [Content strategy](https://blog.ilexcontent.com/blog/tag/content-strategy)
- [Social Media](https://blog.ilexcontent.com/blog/tag/social-media)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Growth](https://blog.ilexcontent.com/blog/tag/growth)
- [Ilex Content Strategies](https://blog.ilexcontent.com/blog/tag/ilex-content-strategies)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Technology](https://blog.ilexcontent.com/blog/tag/technology)

Page 1 of 3 [1](https://blog.ilexcontent.com/blog/tag/content-marketing/page/1) [2](https://blog.ilexcontent.com/blog/tag/content-marketing/page/2) [3](https://blog.ilexcontent.com/blog/tag/content-marketing/page/3) [Next ›](https://blog.ilexcontent.com/blog/tag/content-marketing/page/2) [Last ››](https://blog.ilexcontent.com/blog/tag/content-marketing/page/3)

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