---
title: Ilex Insights | Content value
description: Content value | Insights into B2B marketing for tech and telecoms
---

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# Posts Tagged: content value

[![B2B Content Marketing: Generic Comment is Not Great Content](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.52.37.png?width=700&name=Screenshot%202021-05-21%20at%2015.52.37.png)](https://blog.ilexcontent.com/blog/b2b-content-marketing-generic-comment-is-not-great-content)

## [B2B Content Marketing: Generic Comment is Not Great Content](https://blog.ilexcontent.com/blog/b2b-content-marketing-generic-comment-is-not-great-content)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing), [communications](https://blog.ilexcontent.com/blog/tag/communications), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [Content value](https://blog.ilexcontent.com/blog/tag/content-value), [business](https://blog.ilexcontent.com/blog/tag/business), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) ,  15 April, 2015 <https://blog.ilexcontent.com/blog/b2b-content-marketing-generic-comment-is-not-great-content#comments-listing>

Content marketing that targets consumers might capture the largest audiences but content for B2B businesses is where it will get the biggest returns.

[Read More →](https://blog.ilexcontent.com/blog/b2b-content-marketing-generic-comment-is-not-great-content)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing)
- [communications](https://blog.ilexcontent.com/blog/tag/communications)
- [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing)
- [Content value](https://blog.ilexcontent.com/blog/tag/content-value)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)

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