Customer Relationship Management (CRM) is critical to upholding a brand’s reputation; an unhappy customer can be lost to a competitor or can create negative reviews. It is therefore important that if...
How KLM Is Servicing Its Social Media with Artificial intelligence
Agents,
AI,
Airline,
Analytics,
Answers,
Artificial Intelligence,
B2B,
Big Data,
Bots,
Branding,
Brands,
CRM,
Data,
SM,
SMM,
Social Media,
business,
DigitalGenius,
eCRM,
Future,
Intelligence,
KLM,
Marketing,
Method,
Tech,
Technology
,
27 October, 2016
THE INFLUENCING POWER OF DATA ANALYTICS IN YOUR CONTENT STRATEGY
Twitter,
Analytics,
B2B,
Big Data,
Content,
Customer Insight,
Data,
Data Analytics,
Social Media,
influence,
Marketing,
Online
,
28 October, 2015
The value of data is undeniable. As the cloud evolution increases in momentum and data access and storage is streamlined, data-monetisation is now a crucial competitive factor in the marketplace. So,...