--- title: Ilex Insights | eGuide description: eGuide | Insights into B2B marketing for tech and telecoms --- [![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com) - [Home](https://www.ilexcontent.com) - [Our Services](https://weare.ilexcontent.com/our-services) - [Blog](https://blog.ilexcontent.com/blog) - [Contact Us](https://www.ilexcontent.com/#contact) # Posts Tagged: eguide [![](https://blog.ilexcontent.com/hs-fs/hubfs/9-2.png?width=700&name=9-2.png)](https://blog.ilexcontent.com/blog/post-pandemic-eguide-2022) ## [eGuide: A Guide to B2B Marketing in a Post-Pandemic World](https://blog.ilexcontent.com/blog/post-pandemic-eguide-2022) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [Strategic content](https://blog.ilexcontent.com/blog/tag/strategic-content), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [PR](https://blog.ilexcontent.com/blog/tag/pr), [Sales](https://blog.ilexcontent.com/blog/tag/sales), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications), [eGuide](https://blog.ilexcontent.com/blog/tag/eguide), [pandemic](https://blog.ilexcontent.com/blog/tag/pandemic) , 24 May, 2022 In the last few years, the importance of a brand's digital identity has increased massively. In-person events were off-limits, but businesses still needed to continue to generate leads and close... [Read More →](https://blog.ilexcontent.com/blog/post-pandemic-eguide-2022) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy) - [Strategic content](https://blog.ilexcontent.com/blog/tag/strategic-content) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [PR](https://blog.ilexcontent.com/blog/tag/pr) - [Sales](https://blog.ilexcontent.com/blog/tag/sales) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) - [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications) - [eGuide](https://blog.ilexcontent.com/blog/tag/eguide) - [pandemic](https://blog.ilexcontent.com/blog/tag/pandemic) [![eGuide: Borderless PR](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-10-05%20at%2017.26.38.png?width=700&name=Screenshot%202021-10-05%20at%2017.26.38.png)](https://blog.ilexcontent.com/blog/borderless-pr-eguide-2021) ## [eGuide: Borderless PR](https://blog.ilexcontent.com/blog/borderless-pr-eguide-2021) [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [Strategic content](https://blog.ilexcontent.com/blog/tag/strategic-content), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [PR](https://blog.ilexcontent.com/blog/tag/pr), [Sales](https://blog.ilexcontent.com/blog/tag/sales), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications), [eGuide](https://blog.ilexcontent.com/blog/tag/eguide) , 06 October, 2021 The traditional hub model for global Public Relations is outdated and not fit for purpose for B2B tech and telecoms companies. It is an approach that is out of step with B2B organisations that... [Read More →](https://blog.ilexcontent.com/blog/borderless-pr-eguide-2021) - [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy) - [Strategic content](https://blog.ilexcontent.com/blog/tag/strategic-content) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [PR](https://blog.ilexcontent.com/blog/tag/pr) - [Sales](https://blog.ilexcontent.com/blog/tag/sales) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) - [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications) - [eGuide](https://blog.ilexcontent.com/blog/tag/eguide) [![TRANSFORMING B2B TECH AND TELECOMS MARKETING IN THE MIDDLE EAST: ACCELERATING GROWTH AND DRIVING ENGAGEMENT IN A NEW ERA OF B2B MARKETING](https://blog.ilexcontent.com/hs-fs/hubfs/Picture%201-May-19-2021-10-51-52-17-AM.png?width=700&name=Picture%201-May-19-2021-10-51-52-17-AM.png)](https://blog.ilexcontent.com/blog/new-priorities-in-b2b-marketing-and-sales-eguide-0) ## [TRANSFORMING B2B TECH AND TELECOMS MARKETING IN THE MIDDLE EAST: ACCELERATING GROWTH AND DRIVING ENGAGEMENT IN A NEW ERA OF B2B MARKETING](https://blog.ilexcontent.com/blog/new-priorities-in-b2b-marketing-and-sales-eguide-0) [5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [Strategic content](https://blog.ilexcontent.com/blog/tag/strategic-content), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [PR](https://blog.ilexcontent.com/blog/tag/pr), [Sales](https://blog.ilexcontent.com/blog/tag/sales), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications), [eGuide](https://blog.ilexcontent.com/blog/tag/eguide) , 24 May, 2021 Inbound marketing and borderless public relations (PR) enable B2B technology and telecoms companies in the Middle East to accelerate their growth and engage more prospects in local markets and around... [Read More →](https://blog.ilexcontent.com/blog/new-priorities-in-b2b-marketing-and-sales-eguide-0) - [5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips) - [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy) - [Strategic content](https://blog.ilexcontent.com/blog/tag/strategic-content) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [PR](https://blog.ilexcontent.com/blog/tag/pr) - [Sales](https://blog.ilexcontent.com/blog/tag/sales) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) - [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications) - [eGuide](https://blog.ilexcontent.com/blog/tag/eguide) [![](https://blog.ilexcontent.com/hs-fs/hubfs/FeatureImage_eGuideLP.png?width=700&name=FeatureImage_eGuideLP.png)](https://blog.ilexcontent.com/blog/new-priorities-in-b2b-marketing-and-sales-eguide) ## [NEW PRIORITIES IN B2B MARKETING AND SALES EGUIDE](https://blog.ilexcontent.com/blog/new-priorities-in-b2b-marketing-and-sales-eguide) [5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [Strategic content](https://blog.ilexcontent.com/blog/tag/strategic-content), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Sales](https://blog.ilexcontent.com/blog/tag/sales), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications), [eGuide](https://blog.ilexcontent.com/blog/tag/eguide) , 29 September, 2020 The business environment in 2020 has influenced how B2B tech and telecoms companies sell. While COVID-19 continues to disrupt our lives and bring unexpected challenges, B2B organisations are playing... [Read More →](https://blog.ilexcontent.com/blog/new-priorities-in-b2b-marketing-and-sales-eguide) - [5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips) - [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy) - [Strategic content](https://blog.ilexcontent.com/blog/tag/strategic-content) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [Sales](https://blog.ilexcontent.com/blog/tag/sales) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) - [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications) - [eGuide](https://blog.ilexcontent.com/blog/tag/eguide) Page 1 of 1 [1](https://blog.ilexcontent.com/blog/tag/eguide/page/1) ### Recent Posts ### Recent Comments [![Ilex Content](https://blog.ilexcontent.com/hubfs/ilexcontent_April2019/Images/logo-small.png)](https://www.ilexcontent.com/) [Email](mailto:info@ilexcontent.com) [Twitter](https://twitter.com/ilexcontent) [LinkedIn](https://www.linkedin.com/company/ilex-content-strategies) Copyright 2023 © Ilex Content Strategies Ltd.