--- title: Ilex Insights | Google Ads description: Google Ads | Insights into B2B marketing for tech and telecoms --- [![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com) - [Home](https://www.ilexcontent.com) - [Our Services](https://weare.ilexcontent.com/our-services) - [Blog](https://blog.ilexcontent.com/blog) - [Contact Us](https://www.ilexcontent.com/#contact) # Posts Tagged: google ads [![](https://blog.ilexcontent.com/hs-fs/hubfs/wer.png?width=700&name=wer.png)](https://blog.ilexcontent.com/blog/how-to-improve-your-google-ads-quality-score) ## [How to Improve Your Google Ads Quality Score](https://blog.ilexcontent.com/blog/how-to-improve-your-google-ads-quality-score) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Google Ads](https://blog.ilexcontent.com/blog/tag/google-ads), [Technology](https://blog.ilexcontent.com/blog/tag/technology), [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications), [Google](https://blog.ilexcontent.com/blog/tag/google) , 26 January, 2021 One of the ways Google determines how well you’re targeting a potential lead is through Quality Scoring. Your Quality Score is dependent on how Google rates the efficiency and relevance of your... [Read More →](https://blog.ilexcontent.com/blog/how-to-improve-your-google-ads-quality-score) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Google Ads](https://blog.ilexcontent.com/blog/tag/google-ads) - [Technology](https://blog.ilexcontent.com/blog/tag/technology) - [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications) - [Google](https://blog.ilexcontent.com/blog/tag/google) [![Enhancing your Digital Marketing Strategies with Market Trends](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-20%20at%2017.06.02.png?width=700&name=Screenshot%202021-05-20%20at%2017.06.02.png)](https://blog.ilexcontent.com/blog/enhancing-your-digital-marketing-strategies-with-market-trends) ## [Enhancing your Digital Marketing Strategies with Market Trends](https://blog.ilexcontent.com/blog/enhancing-your-digital-marketing-strategies-with-market-trends) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Content](https://blog.ilexcontent.com/blog/tag/content), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Google Ads](https://blog.ilexcontent.com/blog/tag/google-ads), [Technology](https://blog.ilexcontent.com/blog/tag/technology), [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies) , 13 July, 2020 Keeping on top of marketing trends is essential if you want to stay ahead of the competition and drive business growth. When it comes to marketing, however, change is the name of the game. In fact,... [Read More →](https://blog.ilexcontent.com/blog/enhancing-your-digital-marketing-strategies-with-market-trends) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Content](https://blog.ilexcontent.com/blog/tag/content) - [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing) - [Google Ads](https://blog.ilexcontent.com/blog/tag/google-ads) - [Technology](https://blog.ilexcontent.com/blog/tag/technology) - [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies) [![5 Search Trends to Help Improve Your 2020 Marketing Strategies](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-20%20at%2017.16.41.png?width=700&name=Screenshot%202021-05-20%20at%2017.16.41.png)](https://blog.ilexcontent.com/blog/5-search-trends-to-help-improve-your-2020-marketing-strategies) ## [5 Search Trends to Help Improve Your 2020 Marketing Strategies](https://blog.ilexcontent.com/blog/5-search-trends-to-help-improve-your-2020-marketing-strategies) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [Google Ads](https://blog.ilexcontent.com/blog/tag/google-ads), [Key Words](https://blog.ilexcontent.com/blog/tag/key-words), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [SEO](https://blog.ilexcontent.com/blog/tag/seo), [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies), [market trends](https://blog.ilexcontent.com/blog/tag/market-trends) , 06 July, 2020 [Read More →](https://blog.ilexcontent.com/blog/5-search-trends-to-help-improve-your-2020-marketing-strategies) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy) - [Google Ads](https://blog.ilexcontent.com/blog/tag/google-ads) - [Key Words](https://blog.ilexcontent.com/blog/tag/key-words) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [SEO](https://blog.ilexcontent.com/blog/tag/seo) - [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies) - [market trends](https://blog.ilexcontent.com/blog/tag/market-trends) [![Simplifying Google Ads for B2B Tech and Telecoms](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2014.52.54.png?width=700&name=Screenshot%202021-05-21%20at%2014.52.54.png)](https://blog.ilexcontent.com/blog/simplifying-google-ads-for-b2b-tech-and-telecoms) ## [Simplifying Google Ads for B2B Tech and Telecoms](https://blog.ilexcontent.com/blog/simplifying-google-ads-for-b2b-tech-and-telecoms) [Advertising](https://blog.ilexcontent.com/blog/tag/advertising), [AdWords](https://blog.ilexcontent.com/blog/tag/adwords), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Brand](https://blog.ilexcontent.com/blog/tag/brand), [Google Ads](https://blog.ilexcontent.com/blog/tag/google-ads), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [PPC](https://blog.ilexcontent.com/blog/tag/ppc), [PPC Marketing](https://blog.ilexcontent.com/blog/tag/ppc-marketing), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Telco](https://blog.ilexcontent.com/blog/tag/telco), [Telecom](https://blog.ilexcontent.com/blog/tag/telecom) , 02 November, 2018 B2B businesses don’t often consider using Google Ads to boost their brand or generate leads. Many think that it’s not as important as traditional advertising or that it won’t reach the tailored... [Read More →](https://blog.ilexcontent.com/blog/simplifying-google-ads-for-b2b-tech-and-telecoms) - [Advertising](https://blog.ilexcontent.com/blog/tag/advertising) - [AdWords](https://blog.ilexcontent.com/blog/tag/adwords) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Brand](https://blog.ilexcontent.com/blog/tag/brand) - [Google Ads](https://blog.ilexcontent.com/blog/tag/google-ads) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [PPC](https://blog.ilexcontent.com/blog/tag/ppc) - [PPC Marketing](https://blog.ilexcontent.com/blog/tag/ppc-marketing) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) - [Telco](https://blog.ilexcontent.com/blog/tag/telco) - [Telecom](https://blog.ilexcontent.com/blog/tag/telecom) Page 1 of 1 [1](https://blog.ilexcontent.com/blog/tag/google-ads/page/1) ### Recent Posts ### Recent Comments [![Ilex Content](https://blog.ilexcontent.com/hubfs/ilexcontent_April2019/Images/logo-small.png)](https://www.ilexcontent.com/) [Email](mailto:info@ilexcontent.com) [Twitter](https://twitter.com/ilexcontent) [LinkedIn](https://www.linkedin.com/company/ilex-content-strategies) Copyright 2023 © Ilex Content Strategies Ltd.