--- title: Ilex Insights | influence description: influence | Insights into B2B marketing for tech and telecoms --- [![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com) - [Home](https://www.ilexcontent.com) - [Our Services](https://weare.ilexcontent.com/our-services) - [Blog](https://blog.ilexcontent.com/blog) - [Contact Us](https://www.ilexcontent.com/#contact) # Posts Tagged: influence [![THE INFLUENCING POWER OF DATA ANALYTICS IN YOUR CONTENT STRATEGY](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.46.34.png?width=700&name=Screenshot%202021-05-21%20at%2015.46.34.png)](https://blog.ilexcontent.com/blog/the-influencing-power-of-data-analytics-in-your-content-strategy) ## [THE INFLUENCING POWER OF DATA ANALYTICS IN YOUR CONTENT STRATEGY](https://blog.ilexcontent.com/blog/the-influencing-power-of-data-analytics-in-your-content-strategy) [Twitter](https://blog.ilexcontent.com/blog/tag/twitter), [Analytics](https://blog.ilexcontent.com/blog/tag/analytics), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Big Data](https://blog.ilexcontent.com/blog/tag/big-data), [Content](https://blog.ilexcontent.com/blog/tag/content), [Customer Insight](https://blog.ilexcontent.com/blog/tag/customer-insight), [Data](https://blog.ilexcontent.com/blog/tag/data), [Data Analytics](https://blog.ilexcontent.com/blog/tag/data-analytics), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [influence](https://blog.ilexcontent.com/blog/tag/influence), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Online](https://blog.ilexcontent.com/blog/tag/online) , 28 October, 2015 The value of data is undeniable. As the cloud evolution increases in momentum and data access and storage is streamlined, data-monetisation is now a crucial competitive factor in the marketplace. So,... [Read More →](https://blog.ilexcontent.com/blog/the-influencing-power-of-data-analytics-in-your-content-strategy) - [Twitter](https://blog.ilexcontent.com/blog/tag/twitter) - [Analytics](https://blog.ilexcontent.com/blog/tag/analytics) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Big Data](https://blog.ilexcontent.com/blog/tag/big-data) - [Content](https://blog.ilexcontent.com/blog/tag/content) - [Customer Insight](https://blog.ilexcontent.com/blog/tag/customer-insight) - [Data](https://blog.ilexcontent.com/blog/tag/data) - [Data Analytics](https://blog.ilexcontent.com/blog/tag/data-analytics) - [Social Media](https://blog.ilexcontent.com/blog/tag/social-media) - [influence](https://blog.ilexcontent.com/blog/tag/influence) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [Online](https://blog.ilexcontent.com/blog/tag/online) [![](https://blog.ilexcontent.com/hs-fs/hubfs/xcc.png?width=700&name=xcc.png)](https://blog.ilexcontent.com/blog/6-steps-to-create-blog-content-your-audience-actually-wants-to-read) ## [6 Steps To Create Blog Content Your Audience Actually Wants To Read](https://blog.ilexcontent.com/blog/6-steps-to-create-blog-content-your-audience-actually-wants-to-read) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Blog Content](https://blog.ilexcontent.com/blog/tag/blog-content), [Blogging](https://blog.ilexcontent.com/blog/tag/blogging), [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative), [Branding](https://blog.ilexcontent.com/blog/tag/branding), [Communication](https://blog.ilexcontent.com/blog/tag/communication), [Content](https://blog.ilexcontent.com/blog/tag/content), [Creativity](https://blog.ilexcontent.com/blog/tag/creativity), [Engagement](https://blog.ilexcontent.com/blog/tag/engagement), [influence](https://blog.ilexcontent.com/blog/tag/influence), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) , 22 September, 2015 Creating quality content that your audience actually wants to read is no small feat. As marketing platform noise increases, how can you engage mass audiences with simple blog content? [Read More →](https://blog.ilexcontent.com/blog/6-steps-to-create-blog-content-your-audience-actually-wants-to-read) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Blog Content](https://blog.ilexcontent.com/blog/tag/blog-content) - [Blogging](https://blog.ilexcontent.com/blog/tag/blogging) - [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative) - [Branding](https://blog.ilexcontent.com/blog/tag/branding) - [Communication](https://blog.ilexcontent.com/blog/tag/communication) - [Content](https://blog.ilexcontent.com/blog/tag/content) - [Creativity](https://blog.ilexcontent.com/blog/tag/creativity) - [Engagement](https://blog.ilexcontent.com/blog/tag/engagement) - [influence](https://blog.ilexcontent.com/blog/tag/influence) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) [![Technology Content: The Power of Social Media](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.48.10.png?width=700&name=Screenshot%202021-05-21%20at%2015.48.10.png)](https://blog.ilexcontent.com/blog/technology-content-the-power-of-social-media) ## [Technology Content: The Power of Social Media](https://blog.ilexcontent.com/blog/technology-content-the-power-of-social-media) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Brand-customer Relationship](https://blog.ilexcontent.com/blog/tag/brand-customer-relationship), [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative), [Branding](https://blog.ilexcontent.com/blog/tag/branding), [Communication](https://blog.ilexcontent.com/blog/tag/communication), [Content](https://blog.ilexcontent.com/blog/tag/content), [Conversion](https://blog.ilexcontent.com/blog/tag/conversion), [Creativity](https://blog.ilexcontent.com/blog/tag/creativity), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Strategy](https://blog.ilexcontent.com/blog/tag/strategy), [Engagement](https://blog.ilexcontent.com/blog/tag/engagement), [influence](https://blog.ilexcontent.com/blog/tag/influence), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [The Power of Social Media](https://blog.ilexcontent.com/blog/tag/the-power-of-social-media), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Technology](https://blog.ilexcontent.com/blog/tag/technology) , 25 August, 2015 Technology content has to be simple, especially when communicating on social media platforms. But what is the true power of social media for technology brands? [Read More →](https://blog.ilexcontent.com/blog/technology-content-the-power-of-social-media) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Brand-customer Relationship](https://blog.ilexcontent.com/blog/tag/brand-customer-relationship) - [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative) - [Branding](https://blog.ilexcontent.com/blog/tag/branding) - [Communication](https://blog.ilexcontent.com/blog/tag/communication) - [Content](https://blog.ilexcontent.com/blog/tag/content) - [Conversion](https://blog.ilexcontent.com/blog/tag/conversion) - [Creativity](https://blog.ilexcontent.com/blog/tag/creativity) - [Social Media](https://blog.ilexcontent.com/blog/tag/social-media) - [Strategy](https://blog.ilexcontent.com/blog/tag/strategy) - [Engagement](https://blog.ilexcontent.com/blog/tag/engagement) - [influence](https://blog.ilexcontent.com/blog/tag/influence) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [The Power of Social Media](https://blog.ilexcontent.com/blog/tag/the-power-of-social-media) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) - [Technology](https://blog.ilexcontent.com/blog/tag/technology) [![Screenshot 2019-06-28 15.24.49](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202019-06-28%2015.24.49.png?width=700&name=Screenshot%202019-06-28%2015.24.49.png)](https://blog.ilexcontent.com/blog/ilex-joins-240-it-companies-and-telecom-operators-at-asian-carriers-conference-2015) ## [Ilex Joins 240+ IT Companies and Telecom Operators at Asian Carriers Conference 2015](https://blog.ilexcontent.com/blog/ilex-joins-240-it-companies-and-telecom-operators-at-asian-carriers-conference-2015) [ACC](https://blog.ilexcontent.com/blog/tag/acc), [Asian Carriers Conference 2015](https://blog.ilexcontent.com/blog/tag/asian-carriers-conference-2015), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Branding](https://blog.ilexcontent.com/blog/tag/branding), [Carrier Conference](https://blog.ilexcontent.com/blog/tag/carrier-conference), [Cataleya](https://blog.ilexcontent.com/blog/tag/cataleya), [Communication](https://blog.ilexcontent.com/blog/tag/communication), [Content](https://blog.ilexcontent.com/blog/tag/content), [influence](https://blog.ilexcontent.com/blog/tag/influence), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Philippines](https://blog.ilexcontent.com/blog/tag/philippines), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Technology](https://blog.ilexcontent.com/blog/tag/technology), [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications) , 19 August, 2015 We are very excited to be attending the Asian Carriers Conference at Shangri-La’s Mactan Resort & Spa in Cebu, Philippines on September 1st-4th 2015. [Read More →](https://blog.ilexcontent.com/blog/ilex-joins-240-it-companies-and-telecom-operators-at-asian-carriers-conference-2015) - [ACC](https://blog.ilexcontent.com/blog/tag/acc) - [Asian Carriers Conference 2015](https://blog.ilexcontent.com/blog/tag/asian-carriers-conference-2015) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Branding](https://blog.ilexcontent.com/blog/tag/branding) - [Carrier Conference](https://blog.ilexcontent.com/blog/tag/carrier-conference) - [Cataleya](https://blog.ilexcontent.com/blog/tag/cataleya) - [Communication](https://blog.ilexcontent.com/blog/tag/communication) - [Content](https://blog.ilexcontent.com/blog/tag/content) - [influence](https://blog.ilexcontent.com/blog/tag/influence) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [Philippines](https://blog.ilexcontent.com/blog/tag/philippines) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) - [Technology](https://blog.ilexcontent.com/blog/tag/technology) - [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications) [![What’s The ‘Real’ ROI for Technology Brands Excelling in Content?](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.49.40.png?width=700&name=Screenshot%202021-05-21%20at%2015.49.40.png)](https://blog.ilexcontent.com/blog/whats-the-real-roi-for-technology-brands-excelling-in-content) ## [What’s The ‘Real’ ROI for Technology Brands Excelling in Content?](https://blog.ilexcontent.com/blog/whats-the-real-roi-for-technology-brands-excelling-in-content) [Audience focus](https://blog.ilexcontent.com/blog/tag/audience-focus), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative), [Communication](https://blog.ilexcontent.com/blog/tag/communication), [Content](https://blog.ilexcontent.com/blog/tag/content), [Content advantage](https://blog.ilexcontent.com/blog/tag/content-advantage), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [Engagement](https://blog.ilexcontent.com/blog/tag/engagement), [influence](https://blog.ilexcontent.com/blog/tag/influence), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Perception](https://blog.ilexcontent.com/blog/tag/perception), [ROI](https://blog.ilexcontent.com/blog/tag/roi), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Tech Content ROI](https://blog.ilexcontent.com/blog/tag/tech-content-roi), [Technology](https://blog.ilexcontent.com/blog/tag/technology) , 03 August, 2015 The real ROI for tech content is much greater than most people recognise. Content enables businesses to access the most effective way to target and engage audiences globally. [Read More →](https://blog.ilexcontent.com/blog/whats-the-real-roi-for-technology-brands-excelling-in-content) - [Audience focus](https://blog.ilexcontent.com/blog/tag/audience-focus) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative) - [Communication](https://blog.ilexcontent.com/blog/tag/communication) - [Content](https://blog.ilexcontent.com/blog/tag/content) - [Content advantage](https://blog.ilexcontent.com/blog/tag/content-advantage) - [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing) - [Engagement](https://blog.ilexcontent.com/blog/tag/engagement) - [influence](https://blog.ilexcontent.com/blog/tag/influence) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [Perception](https://blog.ilexcontent.com/blog/tag/perception) - [ROI](https://blog.ilexcontent.com/blog/tag/roi) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) - [Tech Content ROI](https://blog.ilexcontent.com/blog/tag/tech-content-roi) - [Technology](https://blog.ilexcontent.com/blog/tag/technology) [![5 Tips for Making Your Tech Content More Accessible](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.50.23.png?width=700&name=Screenshot%202021-05-21%20at%2015.50.23.png)](https://blog.ilexcontent.com/blog/5-tips-for-making-your-tech-content-more-accessible) ## [5 Tips for Making Your Tech Content More Accessible](https://blog.ilexcontent.com/blog/5-tips-for-making-your-tech-content-more-accessible) [5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips), [accessibility](https://blog.ilexcontent.com/blog/tag/accessibility), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Content](https://blog.ilexcontent.com/blog/tag/content), [Content formation](https://blog.ilexcontent.com/blog/tag/content-formation), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [Content power](https://blog.ilexcontent.com/blog/tag/content-power), [Strategy](https://blog.ilexcontent.com/blog/tag/strategy), [Engagement](https://blog.ilexcontent.com/blog/tag/engagement), [influence](https://blog.ilexcontent.com/blog/tag/influence), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Technology](https://blog.ilexcontent.com/blog/tag/technology), [Technology Content](https://blog.ilexcontent.com/blog/tag/technology-content) , 27 July, 2015 Technology detail can be complex but marketing content for technology brands has to be simple. [Read More →](https://blog.ilexcontent.com/blog/5-tips-for-making-your-tech-content-more-accessible) - [5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips) - [accessibility](https://blog.ilexcontent.com/blog/tag/accessibility) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Content](https://blog.ilexcontent.com/blog/tag/content) - [Content formation](https://blog.ilexcontent.com/blog/tag/content-formation) - [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing) - [Content power](https://blog.ilexcontent.com/blog/tag/content-power) - [Strategy](https://blog.ilexcontent.com/blog/tag/strategy) - [Engagement](https://blog.ilexcontent.com/blog/tag/engagement) - [influence](https://blog.ilexcontent.com/blog/tag/influence) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) - [Technology](https://blog.ilexcontent.com/blog/tag/technology) - [Technology Content](https://blog.ilexcontent.com/blog/tag/technology-content) Page 1 of 1 [1](https://blog.ilexcontent.com/blog/tag/influence/page/1) ### Recent Posts ### Recent Comments [![Ilex Content](https://blog.ilexcontent.com/hubfs/ilexcontent_April2019/Images/logo-small.png)](https://www.ilexcontent.com/) [Email](mailto:info@ilexcontent.com) [Twitter](https://twitter.com/ilexcontent) [LinkedIn](https://www.linkedin.com/company/ilex-content-strategies) Copyright 2023 © Ilex Content Strategies Ltd.