--- title: Ilex Insights | Leads description: Leads | Insights into B2B marketing for tech and telecoms --- [![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com) - [Home](https://www.ilexcontent.com) - [Our Services](https://weare.ilexcontent.com/our-services) - [Blog](https://blog.ilexcontent.com/blog) - [Contact Us](https://www.ilexcontent.com/#contact) # Posts Tagged: leads [![](https://blog.ilexcontent.com/hs-fs/hubfs/Meet%20Ilex%20at%20Capacity%20Europe.V8.gif?width=700&name=Meet%20Ilex%20at%20Capacity%20Europe.V8.gif)](https://blog.ilexcontent.com/blog/meet-ilex-at-capacity-europe-3) ## [Meet Ilex at Capacity Europe 2023](https://blog.ilexcontent.com/blog/meet-ilex-at-capacity-europe-3) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Blog Content](https://blog.ilexcontent.com/blog/tag/blog-content), [Content](https://blog.ilexcontent.com/blog/tag/content), [CapacityEurope](https://blog.ilexcontent.com/blog/tag/capacityeurope), [Event](https://blog.ilexcontent.com/blog/tag/event), [Events](https://blog.ilexcontent.com/blog/tag/events), [Global](https://blog.ilexcontent.com/blog/tag/global), [Ilex Content Strategies](https://blog.ilexcontent.com/blog/tag/ilex-content-strategies), [Innovation](https://blog.ilexcontent.com/blog/tag/innovation), [Leads](https://blog.ilexcontent.com/blog/tag/leads), [London](https://blog.ilexcontent.com/blog/tag/london), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Panels](https://blog.ilexcontent.com/blog/tag/panels), [PR](https://blog.ilexcontent.com/blog/tag/pr), [Security](https://blog.ilexcontent.com/blog/tag/security), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Telco](https://blog.ilexcontent.com/blog/tag/telco) , 21 September, 2023 Our Director, Matthew Whalley will be attending Capacity Europe in London from the 17th - 19th October. He is booking meetings to discuss marketing, PR and content for carriers, Cloud service... [Read More →](https://blog.ilexcontent.com/blog/meet-ilex-at-capacity-europe-3) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Blog Content](https://blog.ilexcontent.com/blog/tag/blog-content) - [Content](https://blog.ilexcontent.com/blog/tag/content) - [CapacityEurope](https://blog.ilexcontent.com/blog/tag/capacityeurope) - [Event](https://blog.ilexcontent.com/blog/tag/event) - [Events](https://blog.ilexcontent.com/blog/tag/events) - [Global](https://blog.ilexcontent.com/blog/tag/global) - [Ilex Content Strategies](https://blog.ilexcontent.com/blog/tag/ilex-content-strategies) - [Innovation](https://blog.ilexcontent.com/blog/tag/innovation) - [Leads](https://blog.ilexcontent.com/blog/tag/leads) - [London](https://blog.ilexcontent.com/blog/tag/london) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [Panels](https://blog.ilexcontent.com/blog/tag/panels) - [PR](https://blog.ilexcontent.com/blog/tag/pr) - [Security](https://blog.ilexcontent.com/blog/tag/security) - [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) - [Telco](https://blog.ilexcontent.com/blog/tag/telco) [![5 Data Points B2Bs Should Be Collecting to Increase Sales](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-20%20at%2017.03.45.png?width=700&name=Screenshot%202021-05-20%20at%2017.03.45.png)](https://blog.ilexcontent.com/blog/5-data-points-b2bs-should-be-collecting-to-increase-sales) ## [5 Data Points B2Bs Should Be Collecting to Increase Sales](https://blog.ilexcontent.com/blog/5-data-points-b2bs-should-be-collecting-to-increase-sales) [Data](https://blog.ilexcontent.com/blog/tag/data), [Data Analytics](https://blog.ilexcontent.com/blog/tag/data-analytics), [Leads](https://blog.ilexcontent.com/blog/tag/leads), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Sales](https://blog.ilexcontent.com/blog/tag/sales) , 14 August, 2020 In our previous blog post ‘An Introduction to Lead Scoring’ we discussed the basics of what lead scoring was and the two types of data that your business needs to address in order to increase the... [Read More →](https://blog.ilexcontent.com/blog/5-data-points-b2bs-should-be-collecting-to-increase-sales) - [Data](https://blog.ilexcontent.com/blog/tag/data) - [Data Analytics](https://blog.ilexcontent.com/blog/tag/data-analytics) - [Leads](https://blog.ilexcontent.com/blog/tag/leads) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [Sales](https://blog.ilexcontent.com/blog/tag/sales) [![](https://blog.ilexcontent.com/hs-fs/hubfs/fgh.png?width=700&name=fgh.png)](https://blog.ilexcontent.com/blog/an-introduction-to-lead-scoring) ## [An Introduction to Lead Scoring](https://blog.ilexcontent.com/blog/an-introduction-to-lead-scoring) [Leads](https://blog.ilexcontent.com/blog/tag/leads), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Sales](https://blog.ilexcontent.com/blog/tag/sales) , 14 August, 2020 [1](https://blog.ilexcontent.com/blog/an-introduction-to-lead-scoring#comments-listing) According to Aberdeen Research, companies that get lead scoring right have a 192% higher average lead qualification rate than those that do not. However, due to its complicated and intensive nature,... [Read More →](https://blog.ilexcontent.com/blog/an-introduction-to-lead-scoring) - [Leads](https://blog.ilexcontent.com/blog/tag/leads) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [Sales](https://blog.ilexcontent.com/blog/tag/sales) [![Top 5 Free HubSpot Tools for Your B2B Sales Team](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-20%20at%2017.19.03.png?width=700&name=Screenshot%202021-05-20%20at%2017.19.03.png)](https://blog.ilexcontent.com/blog/top-5-free-hubspot-tools-for-your-b2b-sales-team) ## [Top 5 Free HubSpot Tools for Your B2B Sales Team](https://blog.ilexcontent.com/blog/top-5-free-hubspot-tools-for-your-b2b-sales-team) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [CRM](https://blog.ilexcontent.com/blog/tag/crm), [Data](https://blog.ilexcontent.com/blog/tag/data), [Leads](https://blog.ilexcontent.com/blog/tag/leads), [Sales](https://blog.ilexcontent.com/blog/tag/sales), [Sales Enablement](https://blog.ilexcontent.com/blog/tag/sales-enablement), [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot), [2020](https://blog.ilexcontent.com/blog/tag/2020), [Software](https://blog.ilexcontent.com/blog/tag/software), [sales automation](https://blog.ilexcontent.com/blog/tag/sales-automation), [email templates](https://blog.ilexcontent.com/blog/tag/email-templates), [meetings](https://blog.ilexcontent.com/blog/tag/meetings) , 05 June, 2020 HubSpot has multiple free tools that your B2B sales team can benefit from, like scheduling meetings at the click of a button, scheduling out emails to leads and tracking prospect activity. [Read More →](https://blog.ilexcontent.com/blog/top-5-free-hubspot-tools-for-your-b2b-sales-team) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [CRM](https://blog.ilexcontent.com/blog/tag/crm) - [Data](https://blog.ilexcontent.com/blog/tag/data) - [Leads](https://blog.ilexcontent.com/blog/tag/leads) - [Sales](https://blog.ilexcontent.com/blog/tag/sales) - [Sales Enablement](https://blog.ilexcontent.com/blog/tag/sales-enablement) - [HubSpot](https://blog.ilexcontent.com/blog/tag/hubspot) - [2020](https://blog.ilexcontent.com/blog/tag/2020) - [Software](https://blog.ilexcontent.com/blog/tag/software) - [sales automation](https://blog.ilexcontent.com/blog/tag/sales-automation) - [email templates](https://blog.ilexcontent.com/blog/tag/email-templates) - [meetings](https://blog.ilexcontent.com/blog/tag/meetings) [![5 Tips on How to Grow Your Email List](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2012.52.08.png?width=700&name=Screenshot%202021-05-21%20at%2012.52.08.png)](https://blog.ilexcontent.com/blog/5-tips-on-how-to-grow-your-email-list) ## [5 Tips on How to Grow Your Email List](https://blog.ilexcontent.com/blog/5-tips-on-how-to-grow-your-email-list) [5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Campaigns](https://blog.ilexcontent.com/blog/tag/campaigns), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Emailers](https://blog.ilexcontent.com/blog/tag/emailers), [Leads](https://blog.ilexcontent.com/blog/tag/leads) , 08 April, 2020 Email is a direct line to your audience. A massive 2.6 billion people worldwide use email, in comparison to Facebook’s 1.7 billion users. Creating and growing an email list is still as relevant as... [Read More →](https://blog.ilexcontent.com/blog/5-tips-on-how-to-grow-your-email-list) - [5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Campaigns](https://blog.ilexcontent.com/blog/tag/campaigns) - [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing) - [Emailers](https://blog.ilexcontent.com/blog/tag/emailers) - [Leads](https://blog.ilexcontent.com/blog/tag/leads) [![Beyond Events: Engaging and Nurturing Prospects in a New World](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2012.53.51.png?width=700&name=Screenshot%202021-05-21%20at%2012.53.51.png)](https://blog.ilexcontent.com/blog/beyond-events-engaging-and-nurturing-prospects-in-a-new-world) ## [Beyond Events: Engaging and Nurturing Prospects in a New World](https://blog.ilexcontent.com/blog/beyond-events-engaging-and-nurturing-prospects-in-a-new-world) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Leads](https://blog.ilexcontent.com/blog/tag/leads), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Tech](https://blog.ilexcontent.com/blog/tag/tech) , 08 April, 2020 2020 is not how we had planned it and people everywhere have had to adjust to a new way of living and working. For businesses that rely on attending trade shows and sponsoring events to get their... [Read More →](https://blog.ilexcontent.com/blog/beyond-events-engaging-and-nurturing-prospects-in-a-new-world) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing) - [Leads](https://blog.ilexcontent.com/blog/tag/leads) - [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) [![5 Tips for Creating an Inbound Strategy for B2B](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2014.34.48.png?width=700&name=Screenshot%202021-05-21%20at%2014.34.48.png)](https://blog.ilexcontent.com/blog/5-tips-for-creating-an-inbound-strategy-for-b2b) ## [5 Tips for Creating an Inbound Strategy for B2B](https://blog.ilexcontent.com/blog/5-tips-for-creating-an-inbound-strategy-for-b2b) [5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [Leads](https://blog.ilexcontent.com/blog/tag/leads), [SEO](https://blog.ilexcontent.com/blog/tag/seo), [Buyer Personas](https://blog.ilexcontent.com/blog/tag/buyer-personas), [Inbound](https://blog.ilexcontent.com/blog/tag/inbound) , 30 September, 2019 Marketing within the digital age is changing, with inbound marketing at the forefront of the evolution. HubSpot defines inbound marketing as a method of attracting, engaging and delighting customers... [Read More →](https://blog.ilexcontent.com/blog/5-tips-for-creating-an-inbound-strategy-for-b2b) - [5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips) - [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy) - [Leads](https://blog.ilexcontent.com/blog/tag/leads) - [SEO](https://blog.ilexcontent.com/blog/tag/seo) - [Buyer Personas](https://blog.ilexcontent.com/blog/tag/buyer-personas) - [Inbound](https://blog.ilexcontent.com/blog/tag/inbound) [![Screenshot 2019-06-28 12.52.45-1](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202019-06-28%2012.52.45-1.png?width=700&name=Screenshot%202019-06-28%2012.52.45-1.png)](https://blog.ilexcontent.com/blog/meet-ilex-at-capacity-europe) ## [Meet Ilex at Capacity Europe](https://blog.ilexcontent.com/blog/meet-ilex-at-capacity-europe) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Blog Content](https://blog.ilexcontent.com/blog/tag/blog-content), [Content](https://blog.ilexcontent.com/blog/tag/content), [CapacityEurope](https://blog.ilexcontent.com/blog/tag/capacityeurope), [Event](https://blog.ilexcontent.com/blog/tag/event), [Events](https://blog.ilexcontent.com/blog/tag/events), [Global](https://blog.ilexcontent.com/blog/tag/global), [Ilex Content Strategies](https://blog.ilexcontent.com/blog/tag/ilex-content-strategies), [Innovation](https://blog.ilexcontent.com/blog/tag/innovation), [Leads](https://blog.ilexcontent.com/blog/tag/leads), [London](https://blog.ilexcontent.com/blog/tag/london), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Panels](https://blog.ilexcontent.com/blog/tag/panels), [PR](https://blog.ilexcontent.com/blog/tag/pr), [Security](https://blog.ilexcontent.com/blog/tag/security), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Telco](https://blog.ilexcontent.com/blog/tag/telco) , 18 October, 2017 Our Director, Matthew Whalley will be attending Capacity Europe in London from the 24th - 26th October. He is booking meetings to discuss marketing, PR and content for carriers, Cloud service... [Read More →](https://blog.ilexcontent.com/blog/meet-ilex-at-capacity-europe) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Blog Content](https://blog.ilexcontent.com/blog/tag/blog-content) - [Content](https://blog.ilexcontent.com/blog/tag/content) - [CapacityEurope](https://blog.ilexcontent.com/blog/tag/capacityeurope) - [Event](https://blog.ilexcontent.com/blog/tag/event) - [Events](https://blog.ilexcontent.com/blog/tag/events) - [Global](https://blog.ilexcontent.com/blog/tag/global) - [Ilex Content Strategies](https://blog.ilexcontent.com/blog/tag/ilex-content-strategies) - [Innovation](https://blog.ilexcontent.com/blog/tag/innovation) - [Leads](https://blog.ilexcontent.com/blog/tag/leads) - [London](https://blog.ilexcontent.com/blog/tag/london) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [Panels](https://blog.ilexcontent.com/blog/tag/panels) - [PR](https://blog.ilexcontent.com/blog/tag/pr) - [Security](https://blog.ilexcontent.com/blog/tag/security) - [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) - [Telco](https://blog.ilexcontent.com/blog/tag/telco) [![5 Reasons Why You Should Have a Company Blog](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.31.33.png?width=700&name=Screenshot%202021-05-21%20at%2015.31.33.png)](https://blog.ilexcontent.com/blog/5-reasons-why-you-should-have-a-company-blog) ## [5 Reasons Why You Should Have a Company Blog](https://blog.ilexcontent.com/blog/5-reasons-why-you-should-have-a-company-blog) [Touch Point](https://blog.ilexcontent.com/blog/tag/touch-point), [Website](https://blog.ilexcontent.com/blog/tag/website), [Agency](https://blog.ilexcontent.com/blog/tag/agency), [Audience](https://blog.ilexcontent.com/blog/tag/audience), [Blog](https://blog.ilexcontent.com/blog/tag/blog), [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post), [Company Blog](https://blog.ilexcontent.com/blog/tag/company-blog), [Content](https://blog.ilexcontent.com/blog/tag/content), [Content Amplification](https://blog.ilexcontent.com/blog/tag/content-amplification), [Customers](https://blog.ilexcontent.com/blog/tag/customers), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Deal](https://blog.ilexcontent.com/blog/tag/deal), [Digital](https://blog.ilexcontent.com/blog/tag/digital), [Digital Footprint](https://blog.ilexcontent.com/blog/tag/digital-footprint), [Digital Transformation](https://blog.ilexcontent.com/blog/tag/digital-transformation), [Industry](https://blog.ilexcontent.com/blog/tag/industry), [Key Words](https://blog.ilexcontent.com/blog/tag/key-words), [Lead Gen](https://blog.ilexcontent.com/blog/tag/lead-gen), [Lead Generation](https://blog.ilexcontent.com/blog/tag/lead-generation), [Leadership](https://blog.ilexcontent.com/blog/tag/leadership), [Leads](https://blog.ilexcontent.com/blog/tag/leads), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Online Presence](https://blog.ilexcontent.com/blog/tag/online-presence), [Platform](https://blog.ilexcontent.com/blog/tag/platform), [Reach](https://blog.ilexcontent.com/blog/tag/reach), [SEO](https://blog.ilexcontent.com/blog/tag/seo), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Telco](https://blog.ilexcontent.com/blog/tag/telco) , 03 March, 2017 With the rise in the digital economy it is becoming increasingly important for companies to create a digital footprint. Tech and telco companies especially, are expected to have a large presence... [Read More →](https://blog.ilexcontent.com/blog/5-reasons-why-you-should-have-a-company-blog) - [Touch Point](https://blog.ilexcontent.com/blog/tag/touch-point) - [Website](https://blog.ilexcontent.com/blog/tag/website) - [Agency](https://blog.ilexcontent.com/blog/tag/agency) - [Audience](https://blog.ilexcontent.com/blog/tag/audience) - [Blog](https://blog.ilexcontent.com/blog/tag/blog) - [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post) - [Company Blog](https://blog.ilexcontent.com/blog/tag/company-blog) - [Content](https://blog.ilexcontent.com/blog/tag/content) - [Content Amplification](https://blog.ilexcontent.com/blog/tag/content-amplification) - [Customers](https://blog.ilexcontent.com/blog/tag/customers) - [Social Media](https://blog.ilexcontent.com/blog/tag/social-media) - [Deal](https://blog.ilexcontent.com/blog/tag/deal) - [Digital](https://blog.ilexcontent.com/blog/tag/digital) - [Digital Footprint](https://blog.ilexcontent.com/blog/tag/digital-footprint) - [Digital Transformation](https://blog.ilexcontent.com/blog/tag/digital-transformation) - [Industry](https://blog.ilexcontent.com/blog/tag/industry) - [Key Words](https://blog.ilexcontent.com/blog/tag/key-words) - [Lead Gen](https://blog.ilexcontent.com/blog/tag/lead-gen) - [Lead Generation](https://blog.ilexcontent.com/blog/tag/lead-generation) - [Leadership](https://blog.ilexcontent.com/blog/tag/leadership) - [Leads](https://blog.ilexcontent.com/blog/tag/leads) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [Online Presence](https://blog.ilexcontent.com/blog/tag/online-presence) - [Platform](https://blog.ilexcontent.com/blog/tag/platform) - [Reach](https://blog.ilexcontent.com/blog/tag/reach) - [SEO](https://blog.ilexcontent.com/blog/tag/seo) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) - [Telco](https://blog.ilexcontent.com/blog/tag/telco) Page 1 of 1 [1](https://blog.ilexcontent.com/blog/tag/leads/page/1) ### Recent Posts ### Recent Comments [![Ilex Content](https://blog.ilexcontent.com/hubfs/ilexcontent_April2019/Images/logo-small.png)](https://www.ilexcontent.com/) [Email](mailto:info@ilexcontent.com) [Twitter](https://twitter.com/ilexcontent) [LinkedIn](https://www.linkedin.com/company/ilex-content-strategies) Copyright 2023 © Ilex Content Strategies Ltd.