---
title: Ilex Insights | Mapping influence
description: Mapping influence | Insights into B2B marketing for tech and telecoms
---

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com)

- [Home](https://www.ilexcontent.com)
- [Our Services](https://weare.ilexcontent.com/our-services)
- [Blog](https://blog.ilexcontent.com/blog)
- [Contact Us](https://www.ilexcontent.com/#contact)

# Posts Tagged: mapping influence

[![Influencer Opportunities and The Tipping Point](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.56.31.png?width=700&name=Screenshot%202021-05-21%20at%2015.56.31.png)](https://blog.ilexcontent.com/blog/influencer-opportunities-and-the-tipping-point)

## [Influencer Opportunities and The Tipping Point](https://blog.ilexcontent.com/blog/influencer-opportunities-and-the-tipping-point)

[Uncategorised](https://blog.ilexcontent.com/blog/tag/uncategorised), [Communication](https://blog.ilexcontent.com/blog/tag/communication), [Strategic content](https://blog.ilexcontent.com/blog/tag/strategic-content), [Influencer Opportunities](https://blog.ilexcontent.com/blog/tag/influencer-opportunities), [Mapping influence](https://blog.ilexcontent.com/blog/tag/mapping-influence), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [The Tipping Point](https://blog.ilexcontent.com/blog/tag/the-tipping-point) ,  15 April, 2015 <https://blog.ilexcontent.com/blog/influencer-opportunities-and-the-tipping-point#comments-listing>

It has been 12 years since Malcom Gladwell’s The Tipping Point was released and subsequently hit the New York Times Best Seller List. Gladwell explored the anatomy of influence breaking down how...

[Read More →](https://blog.ilexcontent.com/blog/influencer-opportunities-and-the-tipping-point)

- [Uncategorised](https://blog.ilexcontent.com/blog/tag/uncategorised)
- [Communication](https://blog.ilexcontent.com/blog/tag/communication)
- [Strategic content](https://blog.ilexcontent.com/blog/tag/strategic-content)
- [Influencer Opportunities](https://blog.ilexcontent.com/blog/tag/influencer-opportunities)
- [Mapping influence](https://blog.ilexcontent.com/blog/tag/mapping-influence)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [The Tipping Point](https://blog.ilexcontent.com/blog/tag/the-tipping-point)

Page 1 of 1 [1](https://blog.ilexcontent.com/blog/tag/mapping-influence/page/1)

### Recent Posts

### Recent Comments

[![Ilex Content](https://blog.ilexcontent.com/hubfs/ilexcontent_April2019/Images/logo-small.png)](https://www.ilexcontent.com/)

[Email](mailto:info@ilexcontent.com)

[Twitter](https://twitter.com/ilexcontent)

[LinkedIn](https://www.linkedin.com/company/ilex-content-strategies)

Copyright 2023 © Ilex Content Strategies Ltd.