---
title: Ilex Insights | Marketing
description: Marketing | Insights into B2B marketing for tech and telecoms
---

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com)

- [Home](https://www.ilexcontent.com)
- [Our Services](https://weare.ilexcontent.com/our-services)
- [Blog](https://blog.ilexcontent.com/blog)
- [Contact Us](https://www.ilexcontent.com/#contact)

# Posts Tagged: marketing

[![Celebrating National Apprenticeship Week 2026](https://blog.ilexcontent.com/hs-fs/hubfs/for%20the%20website%20header.gif?width=700&name=for%20the%20website%20header.gif)](https://blog.ilexcontent.com/blog/celebrating-national-apprenticeship-week-2026-at-ilex-content-strategies)

## [Celebrating National Apprenticeship Week 2026 at Ilex Content Strategies](https://blog.ilexcontent.com/blog/celebrating-national-apprenticeship-week-2026-at-ilex-content-strategies)

[communications](https://blog.ilexcontent.com/blog/tag/communications), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Marketing and communications](https://blog.ilexcontent.com/blog/tag/marketing-and-communications), [PR](https://blog.ilexcontent.com/blog/tag/pr), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [apprenticeship](https://blog.ilexcontent.com/blog/tag/apprenticeship), [chichester](https://blog.ilexcontent.com/blog/tag/chichester), [National Apprenticeship Week](https://blog.ilexcontent.com/blog/tag/national-apprenticeship-week), [Degree Apprenticeship](https://blog.ilexcontent.com/blog/tag/degree-apprenticeship) ,  09 February, 2026 <https://blog.ilexcontent.com/blog/celebrating-national-apprenticeship-week-2026-at-ilex-content-strategies#comments-listing>

[Read More →](https://blog.ilexcontent.com/blog/celebrating-national-apprenticeship-week-2026-at-ilex-content-strategies)

- [communications](https://blog.ilexcontent.com/blog/tag/communications)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Marketing and communications](https://blog.ilexcontent.com/blog/tag/marketing-and-communications)
- [PR](https://blog.ilexcontent.com/blog/tag/pr)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [apprenticeship](https://blog.ilexcontent.com/blog/tag/apprenticeship)
- [chichester](https://blog.ilexcontent.com/blog/tag/chichester)
- [National Apprenticeship Week](https://blog.ilexcontent.com/blog/tag/national-apprenticeship-week)
- [Degree Apprenticeship](https://blog.ilexcontent.com/blog/tag/degree-apprenticeship)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/matt%20pr.gif?width=700&name=matt%20pr.gif)](https://blog.ilexcontent.com/blog/matthew-whalley-managing-director-at-ilex-content-strategies-named-in-prweeks-power-book-middle-east-2025)

## [Matthew Whalley, Managing Director at Ilex Content Strategies, Named in PRWeek’s Power Book Middle East 2025](https://blog.ilexcontent.com/blog/matthew-whalley-managing-director-at-ilex-content-strategies-named-in-prweeks-power-book-middle-east-2025)

[communications](https://blog.ilexcontent.com/blog/tag/communications), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Marketing and communications](https://blog.ilexcontent.com/blog/tag/marketing-and-communications), [Middle East](https://blog.ilexcontent.com/blog/tag/middle-east), [PR](https://blog.ilexcontent.com/blog/tag/pr), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Power Book](https://blog.ilexcontent.com/blog/tag/power-book), [PRWeek](https://blog.ilexcontent.com/blog/tag/prweek) ,  06 November, 2025 <https://blog.ilexcontent.com/blog/matthew-whalley-managing-director-at-ilex-content-strategies-named-in-prweeks-power-book-middle-east-2025#comments-listing>

The recognition reflects Ilex’s borderless approach to B2B marketing and communications in the Middle East and its depth of expertise in enabling Middle Eastern B2B brands go global.

[Read More →](https://blog.ilexcontent.com/blog/matthew-whalley-managing-director-at-ilex-content-strategies-named-in-prweeks-power-book-middle-east-2025)

- [communications](https://blog.ilexcontent.com/blog/tag/communications)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Marketing and communications](https://blog.ilexcontent.com/blog/tag/marketing-and-communications)
- [Middle East](https://blog.ilexcontent.com/blog/tag/middle-east)
- [PR](https://blog.ilexcontent.com/blog/tag/pr)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Power Book](https://blog.ilexcontent.com/blog/tag/power-book)
- [PRWeek](https://blog.ilexcontent.com/blog/tag/prweek)

[![Annabelle Forster, Degree Apprentice of the Year](https://blog.ilexcontent.com/hs-fs/hubfs/Award%20win.gif?width=700&name=Award%20win.gif)](https://blog.ilexcontent.com/blog/ilex-content-strategies-annabelle-forster-wins-degree-apprentice-of-the-year-at-portsmouth-and-chichester-apprenticeship-awards)

## [Ilex Content Strategies’ Annabelle Forster Wins Degree Apprentice of the Year at Portsmouth and Chichester Apprenticeship Awards](https://blog.ilexcontent.com/blog/ilex-content-strategies-annabelle-forster-wins-degree-apprentice-of-the-year-at-portsmouth-and-chichester-apprenticeship-awards)

[communications](https://blog.ilexcontent.com/blog/tag/communications), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Marketing and communications](https://blog.ilexcontent.com/blog/tag/marketing-and-communications), [PR](https://blog.ilexcontent.com/blog/tag/pr), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [apprenticeship](https://blog.ilexcontent.com/blog/tag/apprenticeship), [chichester](https://blog.ilexcontent.com/blog/tag/chichester), [Portsmouth](https://blog.ilexcontent.com/blog/tag/portsmouth), [Degree Apprenticeship](https://blog.ilexcontent.com/blog/tag/degree-apprenticeship) ,  24 October, 2025 <https://blog.ilexcontent.com/blog/ilex-content-strategies-annabelle-forster-wins-degree-apprentice-of-the-year-at-portsmouth-and-chichester-apprenticeship-awards#comments-listing>

The award highlights dedication, hard work, and excellence in academia and professional growth.

[Read More →](https://blog.ilexcontent.com/blog/ilex-content-strategies-annabelle-forster-wins-degree-apprentice-of-the-year-at-portsmouth-and-chichester-apprenticeship-awards)

- [communications](https://blog.ilexcontent.com/blog/tag/communications)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Marketing and communications](https://blog.ilexcontent.com/blog/tag/marketing-and-communications)
- [PR](https://blog.ilexcontent.com/blog/tag/pr)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [apprenticeship](https://blog.ilexcontent.com/blog/tag/apprenticeship)
- [chichester](https://blog.ilexcontent.com/blog/tag/chichester)
- [Portsmouth](https://blog.ilexcontent.com/blog/tag/portsmouth)
- [Degree Apprenticeship](https://blog.ilexcontent.com/blog/tag/degree-apprenticeship)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/1%20Media%20Training-1.gif?width=700&name=1%20Media%20Training-1.gif)](https://blog.ilexcontent.com/blog/ilex-video-services-2-0-0-1-0-0)

## [Media Training – A valuable investment to maximise your media returns](https://blog.ilexcontent.com/blog/ilex-video-services-2-0-0-1-0-0)

[communications](https://blog.ilexcontent.com/blog/tag/communications), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Marketing and communications](https://blog.ilexcontent.com/blog/tag/marketing-and-communications), [PR](https://blog.ilexcontent.com/blog/tag/pr), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Media](https://blog.ilexcontent.com/blog/tag/media) ,  12 March, 2025 <https://blog.ilexcontent.com/blog/ilex-video-services-2-0-0-1-0-0#comments-listing>

The B2B media landscape offers a diverse range of opportunities for brands that can secure media briefings. Whether these are for print, video or podcast, spokespeople must be prepared to make the...

[Read More →](https://blog.ilexcontent.com/blog/ilex-video-services-2-0-0-1-0-0)

- [communications](https://blog.ilexcontent.com/blog/tag/communications)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Marketing and communications](https://blog.ilexcontent.com/blog/tag/marketing-and-communications)
- [PR](https://blog.ilexcontent.com/blog/tag/pr)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Media](https://blog.ilexcontent.com/blog/tag/media)

[![Apprenticeships at Ilex: My Digital Marketing Journey](https://blog.ilexcontent.com/hs-fs/hubfs/APPRENTICESHIPS%20AT%20ILEX.gif?width=700&name=APPRENTICESHIPS%20AT%20ILEX.gif)](https://blog.ilexcontent.com/blog/ilex-video-services-2-0-0-1-0)

## [Apprenticeships at Ilex: My Digital Marketing Journey](https://blog.ilexcontent.com/blog/ilex-video-services-2-0-0-1-0)

[communications](https://blog.ilexcontent.com/blog/tag/communications), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Marketing and communications](https://blog.ilexcontent.com/blog/tag/marketing-and-communications), [PR](https://blog.ilexcontent.com/blog/tag/pr), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [apprenticeship](https://blog.ilexcontent.com/blog/tag/apprenticeship), [National Apprenticeship Week](https://blog.ilexcontent.com/blog/tag/national-apprenticeship-week) ,  11 February, 2025 <https://blog.ilexcontent.com/blog/ilex-video-services-2-0-0-1-0#comments-listing>

My name is Bella, and I am a Junior Account Executive at Ilex Content Strategies.

[Read More →](https://blog.ilexcontent.com/blog/ilex-video-services-2-0-0-1-0)

- [communications](https://blog.ilexcontent.com/blog/tag/communications)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Marketing and communications](https://blog.ilexcontent.com/blog/tag/marketing-and-communications)
- [PR](https://blog.ilexcontent.com/blog/tag/pr)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [apprenticeship](https://blog.ilexcontent.com/blog/tag/apprenticeship)
- [National Apprenticeship Week](https://blog.ilexcontent.com/blog/tag/national-apprenticeship-week)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20November%20SM%20Images.gif?width=700&name=Ilex%20November%20SM%20Images.gif)](https://blog.ilexcontent.com/blog/ilex-video-services-2-0-0-1)

## [How tech companies working with the UK public sector can support 2025 growth](https://blog.ilexcontent.com/blog/ilex-video-services-2-0-0-1)

[communications](https://blog.ilexcontent.com/blog/tag/communications), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Marketing and communications](https://blog.ilexcontent.com/blog/tag/marketing-and-communications), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies), [2025](https://blog.ilexcontent.com/blog/tag/2025) ,  14 November, 2024 <https://blog.ilexcontent.com/blog/ilex-video-services-2-0-0-1#comments-listing>

Our CEO and Co-Founder, Lucia Barbato, has shared her top 5 tips on how tech companies working in the UK’s public sector can support growth in 2025 with Think Digital Partners.

[Read More →](https://blog.ilexcontent.com/blog/ilex-video-services-2-0-0-1)

- [communications](https://blog.ilexcontent.com/blog/tag/communications)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Marketing and communications](https://blog.ilexcontent.com/blog/tag/marketing-and-communications)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies)
- [2025](https://blog.ilexcontent.com/blog/tag/2025)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20October%20Social%20Media%20Images%20(4).gif?width=700&name=Ilex%20October%20Social%20Media%20Images%20(4).gif)](https://blog.ilexcontent.com/blog/ilex-video-services-2-0-0)

## [Maximizing Your Data Center’s Market Appeal: Strategies for a Successful Sale](https://blog.ilexcontent.com/blog/ilex-video-services-2-0-0)

[communications](https://blog.ilexcontent.com/blog/tag/communications), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [Data Centre](https://blog.ilexcontent.com/blog/tag/data-centre), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Marketing and communications](https://blog.ilexcontent.com/blog/tag/marketing-and-communications), [PR](https://blog.ilexcontent.com/blog/tag/pr), [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies) ,  01 November, 2024 [1](https://blog.ilexcontent.com/blog/ilex-video-services-2-0-0#comments-listing)

Our CEO and Co-Founder, Lucia Barbato, has shared her insights with Data Center Knowledge on the importance of effective brand communication for data centre operators seeking to attract investors.

[Read More →](https://blog.ilexcontent.com/blog/ilex-video-services-2-0-0)

- [communications](https://blog.ilexcontent.com/blog/tag/communications)
- [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing)
- [Data Centre](https://blog.ilexcontent.com/blog/tag/data-centre)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Marketing and communications](https://blog.ilexcontent.com/blog/tag/marketing-and-communications)
- [PR](https://blog.ilexcontent.com/blog/tag/pr)
- [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Blog%20banners%20(3).gif?width=700&name=Ilex%20Blog%20banners%20(3).gif)](https://blog.ilexcontent.com/blog/ilex-video-services-2-0)

## [Navigating the unexpected: Responding to a cyber hack with crisis communications](https://blog.ilexcontent.com/blog/ilex-video-services-2-0)

[communications](https://blog.ilexcontent.com/blog/tag/communications), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [Cyber Security](https://blog.ilexcontent.com/blog/tag/cyber-security), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Marketing and communications](https://blog.ilexcontent.com/blog/tag/marketing-and-communications), [PR](https://blog.ilexcontent.com/blog/tag/pr), [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies), [Cyberattacks](https://blog.ilexcontent.com/blog/tag/cyberattacks) ,  21 August, 2024 <https://blog.ilexcontent.com/blog/ilex-video-services-2-0#comments-listing>

Our co-founder and MD, Matthew Whalley, shared his insights with Strategicon navigating the aftermath of a cyber hack with effective crisis communications.

[Read More →](https://blog.ilexcontent.com/blog/ilex-video-services-2-0)

- [communications](https://blog.ilexcontent.com/blog/tag/communications)
- [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing)
- [Cyber Security](https://blog.ilexcontent.com/blog/tag/cyber-security)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Marketing and communications](https://blog.ilexcontent.com/blog/tag/marketing-and-communications)
- [PR](https://blog.ilexcontent.com/blog/tag/pr)
- [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies)
- [Cyberattacks](https://blog.ilexcontent.com/blog/tag/cyberattacks)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Blog%20banners.png?width=700&name=Ilex%20Blog%20banners.png)](https://blog.ilexcontent.com/blog/ilex-video-services-0-0)

## [Ilex Visual Design Services](https://blog.ilexcontent.com/blog/ilex-video-services-0-0)

[Advertisement](https://blog.ilexcontent.com/blog/tag/advertisement), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing), [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post), [Blogs](https://blog.ilexcontent.com/blog/tag/blogs), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [video content](https://blog.ilexcontent.com/blog/tag/video-content), [design](https://blog.ilexcontent.com/blog/tag/design) ,  07 August, 2024 <https://blog.ilexcontent.com/blog/ilex-video-services-0-0#comments-listing>

In B2B marketing, visual design is more than just about creativity,it plays a transformative role in connecting businesses with their audience, shaping brand perception, and driving engagement. By...

[Read More →](https://blog.ilexcontent.com/blog/ilex-video-services-0-0)

- [Advertisement](https://blog.ilexcontent.com/blog/tag/advertisement)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing)
- [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post)
- [Blogs](https://blog.ilexcontent.com/blog/tag/blogs)
- [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [video content](https://blog.ilexcontent.com/blog/tag/video-content)
- [design](https://blog.ilexcontent.com/blog/tag/design)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Blog%20banners.gif?width=700&name=Ilex%20Blog%20banners.gif)](https://blog.ilexcontent.com/blog/ilex-video-services-0)

## [Ilex Video Services](https://blog.ilexcontent.com/blog/ilex-video-services-0)

[Video](https://blog.ilexcontent.com/blog/tag/video), [Advertisement](https://blog.ilexcontent.com/blog/tag/advertisement), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing), [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post), [Blogs](https://blog.ilexcontent.com/blog/tag/blogs), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Digital Transformation](https://blog.ilexcontent.com/blog/tag/digital-transformation), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) ,  10 July, 2024 <https://blog.ilexcontent.com/blog/ilex-video-services-0#comments-listing>

Video contenthas emerged as one of the best ways for B2B brands to build trust, communicate innovation, and reach a wider audience. Video content gives the opportunity to engage, educate, and inspire...

[Read More →](https://blog.ilexcontent.com/blog/ilex-video-services-0)

- [Video](https://blog.ilexcontent.com/blog/tag/video)
- [Advertisement](https://blog.ilexcontent.com/blog/tag/advertisement)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing)
- [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post)
- [Blogs](https://blog.ilexcontent.com/blog/tag/blogs)
- [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing)
- [Digital Transformation](https://blog.ilexcontent.com/blog/tag/digital-transformation)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)

Page 1 of 13 [1](https://blog.ilexcontent.com/blog/tag/marketing/page/1) [2](https://blog.ilexcontent.com/blog/tag/marketing/page/2) [3](https://blog.ilexcontent.com/blog/tag/marketing/page/3) [4](https://blog.ilexcontent.com/blog/tag/marketing/page/4) [5](https://blog.ilexcontent.com/blog/tag/marketing/page/5) [...](https://blog.ilexcontent.com/blog/tag/marketing/page/6) [13](https://blog.ilexcontent.com/blog/tag/marketing/page/13) [Next ›](https://blog.ilexcontent.com/blog/tag/marketing/page/2) [Last ››](https://blog.ilexcontent.com/blog/tag/marketing/page/13)

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