Posts Tagged: marketing

Maximizing Your Data Center’s Market Appeal: Strategies for a Successful Sale

Our CEO and Co-Founder, Lucia Barbato, has shared her insights with Data Center Knowledge on the importance of effective brand communication for data centre operators seeking to attract investors.

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Navigating the unexpected: Responding to a cyber hack with crisis communications

Our co-founder and MD, Matthew Whalley, shared his insights with Strategicon navigating the aftermath of a cyber hack with effective crisis communications.

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Ilex Visual Design Services

In B2B marketing, visual design is more than just about creativity,it plays a transformative role in connecting businesses with their audience, shaping brand perception, and driving engagement. By...

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Ilex Video Services

Video contenthas emerged as one of the best ways for B2B brands to build trust, communicate innovation, and reach a wider audience. Video content gives the opportunity to engage, educate, and inspire...

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Meet Ilex at Capacity Europe 2023

Our Director, Matthew Whalley will be attending Capacity Europe in London from the 17th - 19th October. He is booking meetings to discuss marketing, PR and content for carriers, Cloud service...

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The PR and Marketing Shift: ESG, Executive Positioning and a Changing Business Landscape

Public Relations (PR) and marketing have seen drastic shifts in recent years. Online platforms and social media have fundamentally changed how PR is delivered and received. It’s important for...

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What Are the Implications of Generative AI for Public Relations?

Artificial Intelligence (AI) is the simulation of human intelligence processes by machines, especially computer systems. As a concept, AI has been around since the 1950s, but it has seen a surge in...

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Elevating your B2B Marketing Strategy - The Power of LinkedIn and Twitter

Social media is constantly evolving. Initially created as a platform for keeping in touch with contacts, it has now become a vital tool for effectively reaching and engaging with targeted audiences...

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Ilex Attending CCT 2023

Meet Ilex at The Cloud, Content and Telecoms Summit in Dublin, from the 20th-21st June.

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The Importance of SEO in Achieving B2B Marketing Success

Search Engine Optimisation (SEO)is astrategyused to drivepotential interest to your website organically. It is used by businesses to achieve a higher ranking in search engines, such as Google. Higher...

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