Posts Tagged: marketing strategies

The PR and Marketing Shift: ESG, Executive Positioning and a Changing Business Landscape

Public Relations (PR) and marketing have seen drastic shifts in recent years. Online platforms and social media have fundamentally changed how PR is delivered and received. It’s important for...

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What Are the Implications of Generative AI for Public Relations?

Artificial Intelligence (AI) is the simulation of human intelligence processes by machines, especially computer systems. As a concept, AI has been around since the 1950s, but it has seen a surge in...

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Elevating your B2B Marketing Strategy - The Power of LinkedIn and Twitter

Social media is constantly evolving. Initially created as a platform for keeping in touch with contacts, it has now become a vital tool for effectively reaching and engaging with targeted audiences...

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The Importance of SEO in Achieving B2B Marketing Success

Search Engine Optimisation (SEO)is astrategyused to drivepotential interest to your website organically. It is used by businesses to achieve a higher ranking in search engines, such as Google. Higher...

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How a Medical Technology Manufacturer Created a Borderless Operating Room

How a Medical Technology Manufacturer Created a Borderless Operating Room

The Ilex team are always keeping up with what's happening in the tech sector and finding interesting stories to share from innovative companies in the industry. Read this case study to find out how...

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How Press Releases Can Help B2B Tech and Telco Brands Achieve Their Marketing Objectives

How Press Releases Can Help B2B Tech and Telco Brands Achieve Their Marketing Objectives

Marketing enables businesses to drive up sales through strengthened brand image, awareness in target markets and increased traffic to your website. To reach these objectives, B2B tech and telco...

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5 Steps to Creating an Effective Marketing Strategy

5 Steps to Creating an Effective Marketing Strategy

B2B tech and telecoms enterprises benefit from a consolidated marketing strategy to simplify the complexity of their offerings in a way which potential customers can understand.

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Enhancing your Digital Marketing Strategies with Market Trends

Enhancing your Digital Marketing Strategies with Market Trends

Keeping on top of marketing trends is essential if you want to stay ahead of the competition and drive business growth. When it comes to marketing, however, change is the name of the game. In fact,...

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5 Search Trends to Help Improve Your 2020 Marketing Strategies

5 Search Trends to Help Improve Your 2020 Marketing Strategies

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B2B Marketing Strategies: 4 Top Tips to Adapt, Accelerate and Transform Your Business

B2B Marketing Strategies: 4 Top Tips to Adapt, Accelerate and Transform Your Business

As we approach the midway point of 2020, businesses everywhere have had to adapt their marketing operations rapidly to continue to ensure effective outreach. The best laid plans have had to be...

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