--- title: Ilex Insights | Marketing Strategies description: Marketing Strategies | Insights into B2B marketing for tech and telecoms --- [![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com) - [Home](https://www.ilexcontent.com) - [Our Services](https://weare.ilexcontent.com/our-services) - [Blog](https://blog.ilexcontent.com/blog) - [Contact Us](https://www.ilexcontent.com/#contact) # Posts Tagged: marketing strategies [![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20November%20SM%20Images.gif?width=700&name=Ilex%20November%20SM%20Images.gif)](https://blog.ilexcontent.com/blog/ilex-video-services-2-0-0-1) ## [How tech companies working with the UK public sector can support 2025 growth](https://blog.ilexcontent.com/blog/ilex-video-services-2-0-0-1) [communications](https://blog.ilexcontent.com/blog/tag/communications), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Marketing and communications](https://blog.ilexcontent.com/blog/tag/marketing-and-communications), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies), [2025](https://blog.ilexcontent.com/blog/tag/2025) , 14 November, 2024 Our CEO and Co-Founder, Lucia Barbato, has shared her top 5 tips on how tech companies working in the UK’s public sector can support growth in 2025 with Think Digital Partners. [Read More →](https://blog.ilexcontent.com/blog/ilex-video-services-2-0-0-1) - [communications](https://blog.ilexcontent.com/blog/tag/communications) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [Marketing and communications](https://blog.ilexcontent.com/blog/tag/marketing-and-communications) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) - [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies) - [2025](https://blog.ilexcontent.com/blog/tag/2025) [![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20October%20Social%20Media%20Images%20(4).gif?width=700&name=Ilex%20October%20Social%20Media%20Images%20(4).gif)](https://blog.ilexcontent.com/blog/ilex-video-services-2-0-0) ## [Maximizing Your Data Center’s Market Appeal: Strategies for a Successful Sale](https://blog.ilexcontent.com/blog/ilex-video-services-2-0-0) [communications](https://blog.ilexcontent.com/blog/tag/communications), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [Data Centre](https://blog.ilexcontent.com/blog/tag/data-centre), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Marketing and communications](https://blog.ilexcontent.com/blog/tag/marketing-and-communications), [PR](https://blog.ilexcontent.com/blog/tag/pr), [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies) , 01 November, 2024 [1](https://blog.ilexcontent.com/blog/ilex-video-services-2-0-0#comments-listing) Our CEO and Co-Founder, Lucia Barbato, has shared her insights with Data Center Knowledge on the importance of effective brand communication for data centre operators seeking to attract investors. [Read More →](https://blog.ilexcontent.com/blog/ilex-video-services-2-0-0) - [communications](https://blog.ilexcontent.com/blog/tag/communications) - [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing) - [Data Centre](https://blog.ilexcontent.com/blog/tag/data-centre) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [Marketing and communications](https://blog.ilexcontent.com/blog/tag/marketing-and-communications) - [PR](https://blog.ilexcontent.com/blog/tag/pr) - [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies) [![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Blog%20banners%20(3).gif?width=700&name=Ilex%20Blog%20banners%20(3).gif)](https://blog.ilexcontent.com/blog/ilex-video-services-2-0) ## [Navigating the unexpected: Responding to a cyber hack with crisis communications](https://blog.ilexcontent.com/blog/ilex-video-services-2-0) [communications](https://blog.ilexcontent.com/blog/tag/communications), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [Cyber Security](https://blog.ilexcontent.com/blog/tag/cyber-security), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Marketing and communications](https://blog.ilexcontent.com/blog/tag/marketing-and-communications), [PR](https://blog.ilexcontent.com/blog/tag/pr), [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies), [Cyberattacks](https://blog.ilexcontent.com/blog/tag/cyberattacks) , 21 August, 2024 Our co-founder and MD, Matthew Whalley, shared his insights with Strategicon navigating the aftermath of a cyber hack with effective crisis communications. [Read More →](https://blog.ilexcontent.com/blog/ilex-video-services-2-0) - [communications](https://blog.ilexcontent.com/blog/tag/communications) - [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing) - [Cyber Security](https://blog.ilexcontent.com/blog/tag/cyber-security) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [Marketing and communications](https://blog.ilexcontent.com/blog/tag/marketing-and-communications) - [PR](https://blog.ilexcontent.com/blog/tag/pr) - [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies) - [Cyberattacks](https://blog.ilexcontent.com/blog/tag/cyberattacks) [![](https://blog.ilexcontent.com/hs-fs/hubfs/Copy%20of%20Jamie%20Blog%20Post%20SM%20Image%20(1)-2.gif?width=700&name=Copy%20of%20Jamie%20Blog%20Post%20SM%20Image%20(1)-2.gif)](https://blog.ilexcontent.com/blog/pr) ## [The PR and Marketing Shift: ESG, Executive Positioning and a Changing Business Landscape](https://blog.ilexcontent.com/blog/pr) [Agency](https://blog.ilexcontent.com/blog/tag/agency), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [business](https://blog.ilexcontent.com/blog/tag/business), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [PR](https://blog.ilexcontent.com/blog/tag/pr), [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies), [ESG](https://blog.ilexcontent.com/blog/tag/esg), [Executive Positioning](https://blog.ilexcontent.com/blog/tag/executive-positioning) , 19 July, 2023 Public Relations (PR) and marketing have seen drastic shifts in recent years. Online platforms and social media have fundamentally changed how PR is delivered and received. It’s important for... [Read More →](https://blog.ilexcontent.com/blog/pr) - [Agency](https://blog.ilexcontent.com/blog/tag/agency) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [business](https://blog.ilexcontent.com/blog/tag/business) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [PR](https://blog.ilexcontent.com/blog/tag/pr) - [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies) - [ESG](https://blog.ilexcontent.com/blog/tag/esg) - [Executive Positioning](https://blog.ilexcontent.com/blog/tag/executive-positioning) [![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20AI%20Image.gif?width=700&name=Ilex%20AI%20Image.gif)](https://blog.ilexcontent.com/blog/ai) ## [What Are the Implications of Generative AI for Public Relations?](https://blog.ilexcontent.com/blog/ai) [Agency](https://blog.ilexcontent.com/blog/tag/agency), [AI](https://blog.ilexcontent.com/blog/tag/ai), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [PR](https://blog.ilexcontent.com/blog/tag/pr), [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies), [Generative AI](https://blog.ilexcontent.com/blog/tag/generative-ai) , 07 June, 2023 Artificial Intelligence (AI) is the simulation of human intelligence processes by machines, especially computer systems. As a concept, AI has been around since the 1950s, but it has seen a surge in... [Read More →](https://blog.ilexcontent.com/blog/ai) - [Agency](https://blog.ilexcontent.com/blog/tag/agency) - [AI](https://blog.ilexcontent.com/blog/tag/ai) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [PR](https://blog.ilexcontent.com/blog/tag/pr) - [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies) - [Generative AI](https://blog.ilexcontent.com/blog/tag/generative-ai) [![](https://blog.ilexcontent.com/hs-fs/hubfs/SmartCIC%20Appoints%20Chris%20Harper%20as%20Strategic%20Board%20Advisor%20to%20Accelerate%20Global%20Growth.gif?width=700&name=SmartCIC%20Appoints%20Chris%20Harper%20as%20Strategic%20Board%20Advisor%20to%20Accelerate%20Global%20Growth.gif)](https://blog.ilexcontent.com/blog/marketing) ## [Elevating your B2B Marketing Strategy - The Power of LinkedIn and Twitter](https://blog.ilexcontent.com/blog/marketing) [Twitter](https://blog.ilexcontent.com/blog/tag/twitter), [Agency](https://blog.ilexcontent.com/blog/tag/agency), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [LinkedIn](https://blog.ilexcontent.com/blog/tag/linkedin), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies) , 17 May, 2023 Social media is constantly evolving. Initially created as a platform for keeping in touch with contacts, it has now become a vital tool for effectively reaching and engaging with targeted audiences... [Read More →](https://blog.ilexcontent.com/blog/marketing) - [Twitter](https://blog.ilexcontent.com/blog/tag/twitter) - [Agency](https://blog.ilexcontent.com/blog/tag/agency) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy) - [LinkedIn](https://blog.ilexcontent.com/blog/tag/linkedin) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies) [![](https://blog.ilexcontent.com/hs-fs/hubfs/SEO%20blog%20GIF%20LinkedIn.gif?width=700&name=SEO%20blog%20GIF%20LinkedIn.gif)](https://blog.ilexcontent.com/blog/seo) ## [The Importance of SEO in Achieving B2B Marketing Success](https://blog.ilexcontent.com/blog/seo) [Agency](https://blog.ilexcontent.com/blog/tag/agency), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [SEO](https://blog.ilexcontent.com/blog/tag/seo), [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies) , 12 April, 2023 Search Engine Optimisation (SEO)is astrategyused to drivepotential interest to your website organically. It is used by businesses to achieve a higher ranking in search engines, such as Google. Higher... [Read More →](https://blog.ilexcontent.com/blog/seo) - [Agency](https://blog.ilexcontent.com/blog/tag/agency) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [SEO](https://blog.ilexcontent.com/blog/tag/seo) - [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies) [![How a Medical Technology Manufacturer Created a Borderless Operating Room](https://blog.ilexcontent.com/hs-fs/hubfs/Blog%20Image%20-%20Claire.gif?width=700&name=Blog%20Image%20-%20Claire.gif)](https://blog.ilexcontent.com/blog/how-a-medical-technology-manufacturer-created-a-borderless-operating-room) ## [How a Medical Technology Manufacturer Created a Borderless Operating Room](https://blog.ilexcontent.com/blog/how-a-medical-technology-manufacturer-created-a-borderless-operating-room) [5G](https://blog.ilexcontent.com/blog/tag/5g), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications), [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies), [Healthcare](https://blog.ilexcontent.com/blog/tag/healthcare), [Case Study](https://blog.ilexcontent.com/blog/tag/case-study) , 22 April, 2022 The Ilex team are always keeping up with what's happening in the tech sector and finding interesting stories to share from innovative companies in the industry. Read this case study to find out how... [Read More →](https://blog.ilexcontent.com/blog/how-a-medical-technology-manufacturer-created-a-borderless-operating-room) - [5G](https://blog.ilexcontent.com/blog/tag/5g) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) - [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications) - [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies) - [Healthcare](https://blog.ilexcontent.com/blog/tag/healthcare) - [Case Study](https://blog.ilexcontent.com/blog/tag/case-study) [![How Press Releases Can Help B2B Tech and Telco Brands Achieve Their Marketing Objectives](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202022-03-29%20at%2011.34.44.png?width=700&name=Screenshot%202022-03-29%20at%2011.34.44.png)](https://blog.ilexcontent.com/blog/how-press-releases-can-help-b2b-tech-and-telco-brands-achieve-their-marketing-objectives) ## [How Press Releases Can Help B2B Tech and Telco Brands Achieve Their Marketing Objectives](https://blog.ilexcontent.com/blog/how-press-releases-can-help-b2b-tech-and-telco-brands-achieve-their-marketing-objectives) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Startups](https://blog.ilexcontent.com/blog/tag/startups), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [PR](https://blog.ilexcontent.com/blog/tag/pr), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications), [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing), [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies) , 18 April, 2022 Marketing enables businesses to drive up sales through strengthened brand image, awareness in target markets and increased traffic to your website. To reach these objectives, B2B tech and telco... [Read More →](https://blog.ilexcontent.com/blog/how-press-releases-can-help-b2b-tech-and-telco-brands-achieve-their-marketing-objectives) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Startups](https://blog.ilexcontent.com/blog/tag/startups) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [PR](https://blog.ilexcontent.com/blog/tag/pr) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) - [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications) - [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing) - [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies) [![5 Steps to Creating an Effective Marketing Strategy](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-07-14%20at%2015.26.12.png?width=700&name=Screenshot%202021-07-14%20at%2015.26.12.png)](https://blog.ilexcontent.com/blog/5-steps-to-creating-an-effective-marketing-strategy) ## [5 Steps to Creating an Effective Marketing Strategy](https://blog.ilexcontent.com/blog/5-steps-to-creating-an-effective-marketing-strategy) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Technology](https://blog.ilexcontent.com/blog/tag/technology), [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications), [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies) , 28 June, 2021 B2B tech and telecoms enterprises benefit from a consolidated marketing strategy to simplify the complexity of their offerings in a way which potential customers can understand. [Read More →](https://blog.ilexcontent.com/blog/5-steps-to-creating-an-effective-marketing-strategy) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [Technology](https://blog.ilexcontent.com/blog/tag/technology) - [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications) - [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies) Page 1 of 2 [1](https://blog.ilexcontent.com/blog/tag/marketing-strategies/page/1) [2](https://blog.ilexcontent.com/blog/tag/marketing-strategies/page/2) [Next ›](https://blog.ilexcontent.com/blog/tag/marketing-strategies/page/2) [Last ››](https://blog.ilexcontent.com/blog/tag/marketing-strategies/page/2) ### Recent Posts ### Recent Comments [![Ilex Content](https://blog.ilexcontent.com/hubfs/ilexcontent_April2019/Images/logo-small.png)](https://www.ilexcontent.com/) [Email](mailto:info@ilexcontent.com) [Twitter](https://twitter.com/ilexcontent) [LinkedIn](https://www.linkedin.com/company/ilex-content-strategies) Copyright 2023 © Ilex Content Strategies Ltd.