Our CEO and Co-Founder, Lucia Barbato, has shared her top 5 tips on how tech companies working in the UK’s public sector can support growth in 2025 with Think Digital Partners.
Maximizing Your Data Center’s Market Appeal: Strategies for a Successful Sale
Our CEO and Co-Founder, Lucia Barbato, has shared her insights with Data Center Knowledge on the importance of effective brand communication for data centre operators seeking to attract investors.
Navigating the unexpected: Responding to a cyber hack with crisis communications
Our co-founder and MD, Matthew Whalley, shared his insights with Strategicon navigating the aftermath of a cyber hack with effective crisis communications.
The PR and Marketing Shift: ESG, Executive Positioning and a Changing Business Landscape
Public Relations (PR) and marketing have seen drastic shifts in recent years. Online platforms and social media have fundamentally changed how PR is delivered and received. It’s important for...
What Are the Implications of Generative AI for Public Relations?
Artificial Intelligence (AI) is the simulation of human intelligence processes by machines, especially computer systems. As a concept, AI has been around since the 1950s, but it has seen a surge in...
Elevating your B2B Marketing Strategy - The Power of LinkedIn and Twitter
Social media is constantly evolving. Initially created as a platform for keeping in touch with contacts, it has now become a vital tool for effectively reaching and engaging with targeted audiences...
The Importance of SEO in Achieving B2B Marketing Success
Search Engine Optimisation (SEO)is astrategyused to drivepotential interest to your website organically. It is used by businesses to achieve a higher ranking in search engines, such as Google. Higher...
How a Medical Technology Manufacturer Created a Borderless Operating Room
The Ilex team are always keeping up with what's happening in the tech sector and finding interesting stories to share from innovative companies in the industry. Read this case study to find out how...
How Press Releases Can Help B2B Tech and Telco Brands Achieve Their Marketing Objectives
Marketing enables businesses to drive up sales through strengthened brand image, awareness in target markets and increased traffic to your website. To reach these objectives, B2B tech and telco...
5 Steps to Creating an Effective Marketing Strategy
B2B tech and telecoms enterprises benefit from a consolidated marketing strategy to simplify the complexity of their offerings in a way which potential customers can understand.
