Public Relations (PR) and marketing have seen drastic shifts in recent years. Online platforms and social media have fundamentally changed how PR is delivered and received. It’s important for...
What Are the Implications of Generative AI for Public Relations?
Artificial Intelligence (AI) is the simulation of human intelligence processes by machines, especially computer systems. As a concept, AI has been around since the 1950s, but it has seen a surge in...
National Apprenticeship Week
6th-12th February is National Apprenticeship Week, bringing together businesses and apprentices across the country to shine a light on apprentices' positive impact on individuals, businesses and the...
SmartCIC Chooses Ilex Content Strategies to Accelerate its Growth with Global Marketing and Communications
The global managed service provider will engage more vendors and enterprises around the world so they can benefit from a smarter way to deliver digital infrastructure.
eGuide: A Guide to B2B Marketing in a Post-Pandemic World
In the last few years, the importance of a brand's digital identity has increased massively. In-person events were off-limits, but businesses still needed to continue to generate leads and close...
How Press Releases Can Help B2B Tech and Telco Brands Achieve Their Marketing Objectives
Marketing enables businesses to drive up sales through strengthened brand image, awareness in target markets and increased traffic to your website. To reach these objectives, B2B tech and telco...
telXira Selects Ilex Content Strategies as Its Global Public Relations Agency of Record
The Switzerland-headquartered business messaging provider gains comprehensive marketing support as it serves more local enterprises and global service providers.
Integrating PR and SEO to Elevate Your Marketing Strategy
Search Engine Optimisation (SEO) is at the heart of many marketing strategies. It is the process of improving the quality and quantity of website traffic to a website from search engines.
Apprenticeships at Ilex: My PR Journey
When deciding my next steps after college, the choice was simple for me. I wanted experience, responsibility and to gain a full understanding of the PR industry that could only be achieved first-hand.
The Dos and Don'ts of Writing a Press Release to Achieve Maximum Impact
Press Releases (PRs) enable you to get your company’s news straight to the target audience, creating awareness and momentum around your business. Cision’s State of the Media Report found press...
