In the last few years, the importance of a brand's digital identity has increased massively. In-person events were off-limits, but businesses still needed to continue to generate leads and close...
How Press Releases Can Help B2B Tech and Telco Brands Achieve Their Marketing Objectives
Marketing enables businesses to drive up sales through strengthened brand image, awareness in target markets and increased traffic to your website. To reach these objectives, B2B tech and telco...
telXira Selects Ilex Content Strategies as Its Global Public Relations Agency of Record
The Switzerland-headquartered business messaging provider gains comprehensive marketing support as it serves more local enterprises and global service providers.
Integrating PR and SEO to Elevate Your Marketing Strategy
Search Engine Optimisation (SEO) is at the heart of many marketing strategies. It is the process of improving the quality and quantity of website traffic to a website from search engines.
Apprenticeships at Ilex: My PR Journey
When deciding my next steps after college, the choice was simple for me. I wanted experience, responsibility and to gain a full understanding of the PR industry that could only be achieved first-hand.
The Dos and Don'ts of Writing a Press Release to Achieve Maximum Impact
Press Releases (PRs) enable you to get your company’s news straight to the target audience, creating awareness and momentum around your business. Cision’s State of the Media Report found press...
Traditional PR Agency Hub Model No Longer Fit for Purpose for B2B Technology and Telecoms Brands
Ilex Content Strategies’ eGuide explains why B2B tech and telecoms brands should adopt the Borderless approach to PR across multiple markets
eGuide: Borderless PR
The traditional hub model for global Public Relations is outdated and not fit for purpose for B2B tech and telecoms companies. It is an approach that is out of step with B2B organisations that...
3 Press Releases to Post When Establishing Your Business’ Presence in New Markets
After a period of time operating in a specific market, businesses may experience stunted growth. As a result, they may look to expand in new markets to increase business and sales. However, markets...
Automating Your PR Process: Adding Value to Your Operations
Automation technology is changing the way we work. Across all sectors, businesses now recognise the benefits that embracing the appropriate automation tools can bring, from improving efficiencies to...
