---
title: Ilex Insights | Southern Rail
description: Southern Rail | Insights into B2B marketing for tech and telecoms
---

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# Posts Tagged: southern rail

[![Screenshot 2019-06-28 14.48.49](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202019-06-28%2014.48.49.png?width=700&name=Screenshot%202019-06-28%2014.48.49.png)](https://blog.ilexcontent.com/blog/5-things-to-learn-from-southern-rails-twitter-fail)

## [5 Things to Learn from Southern Rail's Twitter Fail](https://blog.ilexcontent.com/blog/5-things-to-learn-from-southern-rails-twitter-fail)

[Transport](https://blog.ilexcontent.com/blog/tag/transport), [Tweet](https://blog.ilexcontent.com/blog/tag/tweet), [Twitter](https://blog.ilexcontent.com/blog/tag/twitter), [Audience](https://blog.ilexcontent.com/blog/tag/audience), [Brand](https://blog.ilexcontent.com/blog/tag/brand), [Campaign](https://blog.ilexcontent.com/blog/tag/campaign), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Southern Rail](https://blog.ilexcontent.com/blog/tag/southern-rail), [business](https://blog.ilexcontent.com/blog/tag/business), [Digital](https://blog.ilexcontent.com/blog/tag/digital), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Fail](https://blog.ilexcontent.com/blog/tag/fail), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [PR](https://blog.ilexcontent.com/blog/tag/pr), [Public](https://blog.ilexcontent.com/blog/tag/public), [Strike](https://blog.ilexcontent.com/blog/tag/strike) ,  03 October, 2016 <https://blog.ilexcontent.com/blog/5-things-to-learn-from-southern-rails-twitter-fail#comments-listing>

Southern Rail's ill thought out Social Media campaign, 'Let's Strike Back', that launched today is yet another example of how consumer brands fail to learn lessons from previous PR disasters. By...

[Read More →](https://blog.ilexcontent.com/blog/5-things-to-learn-from-southern-rails-twitter-fail)

- [Transport](https://blog.ilexcontent.com/blog/tag/transport)
- [Tweet](https://blog.ilexcontent.com/blog/tag/tweet)
- [Twitter](https://blog.ilexcontent.com/blog/tag/twitter)
- [Audience](https://blog.ilexcontent.com/blog/tag/audience)
- [Brand](https://blog.ilexcontent.com/blog/tag/brand)
- [Campaign](https://blog.ilexcontent.com/blog/tag/campaign)
- [Social Media](https://blog.ilexcontent.com/blog/tag/social-media)
- [Southern Rail](https://blog.ilexcontent.com/blog/tag/southern-rail)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Digital](https://blog.ilexcontent.com/blog/tag/digital)
- [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing)
- [Fail](https://blog.ilexcontent.com/blog/tag/fail)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [PR](https://blog.ilexcontent.com/blog/tag/pr)
- [Public](https://blog.ilexcontent.com/blog/tag/public)
- [Strike](https://blog.ilexcontent.com/blog/tag/strike)

Page 1 of 1 [1](https://blog.ilexcontent.com/blog/tag/southern-rail/page/1)

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