LinkedIn has transformed from being a professional networking platform to an integral marketing tool used by businesses in over 200 countries. 66% of B2B organisations said that LinkedIn generated...
BOOK A MARKETING CONSULTATION WITH ILEX AT ITW 2019
The team from Ilex Content Strategies will be attending International Telecoms Week (ITW) 2019 in Atlanta and we want to meet you. Since the last ITW, we’ve added new marketing automation and Inbound...
Arming Your Sales Team with Data-Driven Content
Data analysis is playing a greater role in B2B sales. Understanding who your audience is, when they are active and how they are reachable is the key to successfully communicating with them.
Making Tier 1 Coverage for B2B Organisations a Reality
Tier 1 coverage doesn’t have to be out of reach for B2B tech and telecoms companies with complex technologies. Even if they don’t have a consumer story to tell, they can still secure Tier 1 coverage...
4 Ways to Successfully Communicate Innovation
The urge for businesses to innovate and not get left behind is growing. Companies who are taking pioneering steps within their business are not always recognised for their innovations. To keep up,...
i3forum Selects Ilex Content Strategies to Deliver Global Content Marketing and Communications
The global telecoms industry body has chosen Ilex to support its next phase of growth as it expands its scope to address IoT, NFV, UC, Fraud and other technologies and challenges
Targeting a New Era of Digital Consumers
With every aspect of life integrated with digital devices, it is key for advertisers to understand how audiences consume media through different channels. It is not enough for them to just know who...
What Businesses Can Learn from Netflix’s Content Strategy
At Mobile World Congress last week Netflix CEO and co-founder Reed Hastings discussed the company’s vision and strategy for content in 2017. He explained that while accommodating to things like...
5 Tips to Organically Grow Your Social Media Presence
For tech and telco businesses, organically growing your Social Media presence online can be critical in raising awareness of your brand and building relationships with potential customers.
