In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including: tech companies, social media, augmented reality, drones, service...
How Tech Companies Can Keep Flexing Their Creative Muscles
Ilex has steadily been adding to the office bookshelf over the years with well-known marketing must-reads from the likes of Professor Cialdini and Jack Trout. So it was nice to find a new book that...
Why Technology Companies Have an Advantage in Content
In 2012 branded content grew beyond well-produced video and into full-scale publishing businesses. Coca-Cola’s ‘Journey’ was launched, Jay-Z’s ‘Life+Times’ came into its own and Facebook Stories all...
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