In the last few years, the importance of a brand's digital identity has increased massively. In-person events were off-limits, but businesses still needed to continue to generate leads and close...
How a Medical Technology Manufacturer Created a Borderless Operating Room
The Ilex team are always keeping up with what's happening in the tech sector and finding interesting stories to share from innovative companies in the industry. Read this case study to find out how...
How Press Releases Can Help B2B Tech and Telco Brands Achieve Their Marketing Objectives
Marketing enables businesses to drive up sales through strengthened brand image, awareness in target markets and increased traffic to your website. To reach these objectives, B2B tech and telco...
B2B TECH & TELECOMS NEWS (11/04/2022 - 14/04/2022)
In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including: metaverse, mobile apps, telecommunications, cybersecurity, SDWAN,...
telXira Selects Ilex Content Strategies as Its Global Public Relations Agency of Record
The Switzerland-headquartered business messaging provider gains comprehensive marketing support as it serves more local enterprises and global service providers.
Is LinkedIn Worth My Time?
The world of B2B marketing can often seem overwhelming. With an ever-expanding list of potential platforms, tools and channels to choose from, you may wonder where it is best to invest your time and...
How To Write Blog Headlines That Create Clicks
Your blog’s headline is the first impression you make on the reader.
The Dos and Don'ts of Writing a Press Release to Achieve Maximum Impact
Press Releases (PRs) enable you to get your company’s news straight to the target audience, creating awareness and momentum around your business. Cision’s State of the Media Report found press...
Traditional PR Agency Hub Model No Longer Fit for Purpose for B2B Technology and Telecoms Brands
Ilex Content Strategies’ eGuide explains why B2B tech and telecoms brands should adopt the Borderless approach to PR across multiple markets
5 Reasons Why B2B Companies Should Adopt Content Marketing
Content marketing is at the centre of any business. From engaging audiences on social media to attracting new leads through websites. So, what is content marketing?
