--- title: Ilex Insights | The Power of Social Media description: The Power of Social Media | Insights into B2B marketing for tech and telecoms --- [![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com) - [Home](https://www.ilexcontent.com) - [Our Services](https://weare.ilexcontent.com/our-services) - [Blog](https://blog.ilexcontent.com/blog) - [Contact Us](https://www.ilexcontent.com/#contact) # Posts Tagged: the power of social media [![Targeting a New Era of Digital Consumers](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.25.26.png?width=700&name=Screenshot%202021-05-21%20at%2015.25.26.png)](https://blog.ilexcontent.com/blog/targeting-a-new-era-of-digital-consumers) ## [Targeting a New Era of Digital Consumers](https://blog.ilexcontent.com/blog/targeting-a-new-era-of-digital-consumers) [Advertising](https://blog.ilexcontent.com/blog/tag/advertising), [Audience](https://blog.ilexcontent.com/blog/tag/audience), [Brand](https://blog.ilexcontent.com/blog/tag/brand), [Content](https://blog.ilexcontent.com/blog/tag/content), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Strategy](https://blog.ilexcontent.com/blog/tag/strategy), [Campaigns](https://blog.ilexcontent.com/blog/tag/campaigns), [Digital](https://blog.ilexcontent.com/blog/tag/digital), [Engagement](https://blog.ilexcontent.com/blog/tag/engagement), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Messaging](https://blog.ilexcontent.com/blog/tag/messaging), [The Power of Social Media](https://blog.ilexcontent.com/blog/tag/the-power-of-social-media), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Technology Content](https://blog.ilexcontent.com/blog/tag/technology-content) , 28 June, 2017 With every aspect of life integrated with digital devices, it is key for advertisers to understand how audiences consume media through different channels. It is not enough for them to just know who... [Read More →](https://blog.ilexcontent.com/blog/targeting-a-new-era-of-digital-consumers) - [Advertising](https://blog.ilexcontent.com/blog/tag/advertising) - [Audience](https://blog.ilexcontent.com/blog/tag/audience) - [Brand](https://blog.ilexcontent.com/blog/tag/brand) - [Content](https://blog.ilexcontent.com/blog/tag/content) - [Social Media](https://blog.ilexcontent.com/blog/tag/social-media) - [Strategy](https://blog.ilexcontent.com/blog/tag/strategy) - [Campaigns](https://blog.ilexcontent.com/blog/tag/campaigns) - [Digital](https://blog.ilexcontent.com/blog/tag/digital) - [Engagement](https://blog.ilexcontent.com/blog/tag/engagement) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [Messaging](https://blog.ilexcontent.com/blog/tag/messaging) - [The Power of Social Media](https://blog.ilexcontent.com/blog/tag/the-power-of-social-media) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) - [Technology Content](https://blog.ilexcontent.com/blog/tag/technology-content) [![Technology Content: The Power of Social Media](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.48.10.png?width=700&name=Screenshot%202021-05-21%20at%2015.48.10.png)](https://blog.ilexcontent.com/blog/technology-content-the-power-of-social-media) ## [Technology Content: The Power of Social Media](https://blog.ilexcontent.com/blog/technology-content-the-power-of-social-media) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Brand-customer Relationship](https://blog.ilexcontent.com/blog/tag/brand-customer-relationship), [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative), [Branding](https://blog.ilexcontent.com/blog/tag/branding), [Communication](https://blog.ilexcontent.com/blog/tag/communication), [Content](https://blog.ilexcontent.com/blog/tag/content), [Conversion](https://blog.ilexcontent.com/blog/tag/conversion), [Creativity](https://blog.ilexcontent.com/blog/tag/creativity), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Strategy](https://blog.ilexcontent.com/blog/tag/strategy), [Engagement](https://blog.ilexcontent.com/blog/tag/engagement), [influence](https://blog.ilexcontent.com/blog/tag/influence), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [The Power of Social Media](https://blog.ilexcontent.com/blog/tag/the-power-of-social-media), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Technology](https://blog.ilexcontent.com/blog/tag/technology) , 25 August, 2015 Technology content has to be simple, especially when communicating on social media platforms. But what is the true power of social media for technology brands? [Read More →](https://blog.ilexcontent.com/blog/technology-content-the-power-of-social-media) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Brand-customer Relationship](https://blog.ilexcontent.com/blog/tag/brand-customer-relationship) - [Brand narrative](https://blog.ilexcontent.com/blog/tag/brand-narrative) - [Branding](https://blog.ilexcontent.com/blog/tag/branding) - [Communication](https://blog.ilexcontent.com/blog/tag/communication) - [Content](https://blog.ilexcontent.com/blog/tag/content) - [Conversion](https://blog.ilexcontent.com/blog/tag/conversion) - [Creativity](https://blog.ilexcontent.com/blog/tag/creativity) - [Social Media](https://blog.ilexcontent.com/blog/tag/social-media) - [Strategy](https://blog.ilexcontent.com/blog/tag/strategy) - [Engagement](https://blog.ilexcontent.com/blog/tag/engagement) - [influence](https://blog.ilexcontent.com/blog/tag/influence) - [Marketing](https://blog.ilexcontent.com/blog/tag/marketing) - [The Power of Social Media](https://blog.ilexcontent.com/blog/tag/the-power-of-social-media) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) - [Technology](https://blog.ilexcontent.com/blog/tag/technology) Page 1 of 1 [1](https://blog.ilexcontent.com/blog/tag/the-power-of-social-media/page/1) ### Recent Posts ### Recent Comments [![Ilex Content](https://blog.ilexcontent.com/hubfs/ilexcontent_April2019/Images/logo-small.png)](https://www.ilexcontent.com/) [Email](mailto:info@ilexcontent.com) [Twitter](https://twitter.com/ilexcontent) [LinkedIn](https://www.linkedin.com/company/ilex-content-strategies) Copyright 2023 © Ilex Content Strategies Ltd.